Arrivano i cartelli per annunciare la shrinkflation?
In this video, the speaker revisits the issue of shrinkflation – the practice of reducing product quantity while keeping the same packaging – highlighting its double impact on consumers’ wallets and the environment due to excess plastic. He notes that despite the reduced content, prices often rise, contradicting consumer expectations of a price drop. The discussion turns to a recent development: some retailers are now displaying informational signs that flag shrinkflation on shelves. The speaker questions whether this is a retailer‑led stance against manufacturers like Procter & Gamble or simply a transparency measure to avoid consumer backlash. He argues that the growing attention to shrinkflation, amplified by his channel, is creating reputational pressure on companies and could push Italian legislators to mandate clear labeling whenever product formats change, especially when the original packaging is retained, which he deems the most harmful form of shrinkflation.
