1:15

In this opinionated monologue, the speaker discusses the recent Alfa Romeo naming contest in which the model "Milano" was selected by consumers. The Italian Minister of Enterprises, Adolfo Urso, objected to the name, labeling it "Italian sounding" and illegal because the car is manufactured in Poland, not Italy. The speaker criticizes the minister for focusing on the name rather than the underlying issue of production offshoring and potential job losses in Italy. The Alfa Romeo CEO’s decision to rename the vehicle to "Junior"—a Latin‑derived name— is highlighted as an unprecedented move, especially amid ongoing union negotiations and worker protests against delocalization. The speaker uses the episode to illustrate broader problems in Italian politics and industrial policy.

Chapters

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