Il vergognoso fenomeno della Shrinkflation
Massimiliano Dona denounces the practice of shrinkflation, where manufacturers keep the same packaging size but reduce the product’s quantity, creating a hidden form of inflation that erodes consumers’ purchasing power. He explains that shoppers often think they are buying the same detergent, yogurt, or biscuit box, yet the contents run out sooner because the amount has been quietly decreased. Dona advises consumers to check the price per kilogram, noting that this information is increasingly printed in tiny fonts and rarely examined on routine purchases. He also highlights the environmental cost of the extra plastic from unchanged packaging. The segment discusses a recently approved Italian law that would require clear labeling of such changes, but its implementation has been repeatedly postponed, now set for July next year. Dona criticizes the delays as a concession to industry and a slap in the face of poor Italian families, drawing parallels to labeling practices in France and other European countries.
