Le nuove mode del marketing al supermercato. #shorts
3 Dec 2021 · 0 min
0:23
In this short Italian monologue, the speaker critiques the recent supermarket marketing trend of labeling products as “ribassato e bloccato tutto l'anno” (reduced and locked all year). He argues that such labels are not new, likening them to past “low‑price, fixed‑price” promotions, and expresses a preference for the traditional approach of large, eye‑catching price tags that clearly show the discount amount. The speaker questions what the new label actually means, emphasizing the need for consumers to easily understand how much they are saving, and suggests that the newer marketing style creates confusion rather than transparency.
