Lo strano posizionamento dei cereali al supermercato
4 Mar 2024 · 1 min
0:51
In this short YouTube monologue, the presenter walks through the breakfast‑cereal aisle of a supermarket and points out that many cereal boxes featuring cartoon characters are placed on the lowest shelves, at a child’s eye level. He argues that this shelf positioning is a deliberate marketing tactic aimed at children and adolescents, likening it to the unethical practice of placing sweets near the checkout. The speaker questions the ethics of this strategy and asks the audience whether they were aware of it.
