Mai fare la spesa a stomaco vuoto. Sapete perché? Il mio intervento a L'Aria che Tira

In this YouTube interview segment, consumer‑rights lawyer Massimiliano Dona shares practical advice for grocery shoppers. He emphasizes three main points: (1) always prepare a shopping list, a classic but essential habit; (2) never go to the supermarket on an empty stomach, because hunger leads to buying more and often lower‑quality items; (3) understand how promotions work – genuine discounts are shown with the original price crossed out, a percentage, and a new price, while many “fantasy” offers use colorful labels that can be misleading. Dona explains the legally regulated “sottocosto” (below‑cost) offers, which must be applied only at specific times of the year and represent a true price lower than the retailer’s purchase cost. He warns that supermarkets use these loss‑leader tactics to draw customers in and then sell additional, non‑discounted products. The interview frames these tips as consumer‑rights knowledge to help shoppers avoid overspending and deceptive marketing.










