Perché troviamo le patatine accanto agli aperitivi? #shorts
23 Sept 2021 · 0 min
0:27
In this short video, Massimiliano Dona points out that supermarket product placement is intentional, not random. He shows how aperitif beverages are displayed next to chips and snack products, describing this as a classic example of cross‑selling. By positioning complementary items side by side—drinks for an aperitif and salty snacks—the retailer nudges shoppers to think of buying both, thereby increasing the total sale. Dona frames the practice as a strategic merchandising choice that aligns different product categories that are commonly consumed together.
