Prodotti in mezzo alla corsia per fare cross-selling #shorts
14 Mar 2022 · 0 min
0:22
In this short Italian video, Massimiliano Dona showcases a mobile, wheeled display cart placed in a supermarket aisle that groups together items commonly bought together—specifically mayonnaise and bread. A sign on the cart invites shoppers to “create your sandwich,” illustrating a cross‑selling strategy that encourages the purchase of complementary products. Dona notes that he has never seen such a movable cart before and asks the audience whether they were aware of this merchandising technique, highlighting both the novelty of the setup and its potential to increase sales through convenient product pairing.
