Prodotti in mezzo alla corsia per fare cross-selling al supermercato #shorts
2 Mar 2022 · 0 min
0:22
In this short Italian video, Massimiliano Dona walks viewers through a supermarket aisle where a wheeled cart has been placed to promote cross‑selling. The cart carries products that are commonly bought together—such as mayonnaise and bread—and features a sign that reads “crea il tuo panino” (create your sandwich). He explains that the purpose of the display is to encourage customers to purchase the complementary items, thereby increasing the store’s sales. Dona notes that he has never seen a movable cart like this before and asks the audience if they were aware of such a setup, highlighting the novelty of the approach.
