A short YouTube video (shorts) featuring a brief dialogue warning ecommerce founders—particularly newer or fortunate-to-be-successful founders—against complacency. The speakers contrast inexperienced founders who rely on agencies and hope for the best with seasoned operators who understand logistics, taxes (VAT), carriers (UPS), legal obligations, and where to invest. A practical risk noted is unpaid VAT leading to audits.
I don't want to say like a lot of the ECOM founders, but some of the ECOM founders, they live in like a fairy tale world where they just think, I just put in money here, I have this agency here. They don't going to take care of it and stuff. The more sophisticated people, they have the most understanding. Like people that have been in the game for long, they understand everything. They understand like UPS and laws, they understand where to invest, what to do and stuff. But people that haven't been in the game for so long, or it's like the first brand or, and maybe they've been a bit lucky and now they're at 8 figure run rate or something. They, they don't really know what's going on.
Yeah. And they haven't paid a VAT bill and they're about to get fucking audited and ended plenty of those.
