He quit investment banking to start a cat food brand.

3 Oct 2026 · 1 min

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In this spoken interview segment, the founder recounts the personal and familial challenges he faced when leaving a traditional, high‑earning career in investment banking to launch a cat‑food company. He describes the skepticism and concern expressed by his father—a former EU diplomat—who emphasized the need for a stable job to provide for the family. The founder acknowledges his father's perspective as sensible, while also explaining his own financial reasoning, noting that, based on net present value (NPV) calculations, the entrepreneurial path appears to be a better outcome so far. He reflects on the emotional tension between doubt, family expectations, and his confidence in the business’s potential.

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Anyone give you hate or a lot of doubt when you left a good career trajectory, a more traditional one, to go and start a cat food brand? I guess on paper it sounds a bit dumb. Oh, it's extremely dumb on paper. I would have a lot of money now if everything— if everything— it's just a different outcome. I, I think NPV-wise, this is a better outcome so far. I, I don't discredit my father for saying this, but my father's like, you're crazy. Were your parents entrepreneurial? No, my dad is— my dad was a diplomat. For the European Union. So that's why I moved. That's why I lived in Africa. So for him, it's like, you need to have a job. Like, you need to, you need to keep doing this. And so I don't say he didn't believe in me, but now, now it's much easier to see when the business is successful. Yeah. He's like, this is hard. And he's right. Like, he's right to say you need to provide for your family. Like, he's right. I need to provide for my family, but it takes time. So I don't begrudge at all. Like, I think, I think it's a very sensible perspective.