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Matthew Kelly explains how to test if a product has real demand before launching. Email your subscriber list: if you get enthusiastic responses instead of complaints or silence, you're ready to go. Lukewarm reactions mean wait.

Matthew Kelly explains how to test if a product has real demand before launching. Email your subscriber list: if you get enthusiastic responses instead of complaints or silence, you're ready to go. Lukewarm reactions mean wait.
Because we have been asking like, what do you use on a daily basis? And everyone was like electrolytes. And everyone's like, but yeah, like I cannot find the perfect electrolyte. I wish HiStrips would make one because you guys have excellence in design and in product. So we're like, okay, like we're gonna give that to you. This is a very good one for like brand owners. I always say like this, as long as you think, as you believe, you can send it to your whole email list and not 1% will think, what is this? Or will click spam, or I didn't like This is not for me, then you shouldn't launch it. But if you would send it to your whole email list and everyone would be like, oh shit, sick, I use this, I use this already. Now my favorite brand in performance and in wellness launched it. Fuck yeah, let's go. Then you can launch it, we think.