This content was created by Matthew Kelly. This content was uploaded by Matthew Kelly. This is a YouTube video titled "Achieve Massive Growth With AI." created on December 2, 2025, discussing how brands can achieve significant growth through AI-driven strategies on platforms like Meta, focusing on acquisition channels and creative production.
There's some brands that are leading into like the way to grow well this year, and they're getting better results than we've ever seen on acquisition channels, especially Meta. It's just like a lot of brands aren't thinking in the way to achieve that. Like the way that they've updated the platform, the way it's very AI driven, the way delivery works now, the way signals on channel works, the way creative needs to be produced. But the ones that are leaning in hard get this like power law of just accelerating returns and accelerating growth. It's just really hard to create that momentum. But once you've got it really compounds.
