ADHD Founder's Kitchen Idea Hits 1 Million Units! #mattkelly #founder

18 Dec 2025 · 0 min

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Matthew Kelly's coffee product line, born from an ADHD founder's kitchen experiment, just hit one million units sold across DTC, Amazon, and retail. The coffee blends in seven functional ingredients and comes in variants like flow, focus, energy, and calm.

Questions this video answers

Approximately 1,000,000 units ("like a million units").

Direct-to-consumer (DTC), Amazon, and retail.

Seven additional functional ingredients ("add seven other functional ingredients").

Flow, State, Blend, Focus, Energy, Calm.

I actually think we crossed like a million units of this across dtc, Amazon and retail pretty recently, which is kind of mad. Yeah, all just started as a little ADHD founder having a random idea in a kitchen, basically, to be honest. And yeah, it's the flow, state, blend, focus, energy, calm. Essentially coffee. Plus, you know, you're already drinking coffee or tea or whatever in the morning, typically. Why not add seven other functional ingredients to your coffee? Caffeine's not the enemy for me.