A short YouTube clip (Matthew Kelly) contrasts working in an agency versus building ecommerce brands. The speaker explains that agency work is primarily a cash-flow business, while building ecommerce brands is an equity, long-term play — two distinct game plans depending on goals and comfort with risk/time horizon.
If you had to choose the agency or building brands and ecommerce broadly, which one would you pick and why? I know you've done both. It depends on your goals, where you want to be and what you're comfortable with. Agency is a cash flow business. Yeah. For me, ecommerce, we're certainly building brands is an equity business. It's a long term business. It's two different game plans, like.
