Matthew Kelly candidly describes how building a real brand and entrepreneurship are very hard, criticizes misleading, glamorized portrayals on the internet, and explains that he documented his previous business and current brand-building process on YouTube in an honest (sometimes unflattering) way to both process learning and potentially inspire others.
Shared the truth around building a brand, which is very hard, and the entrepreneurial stuff, which is fucking hard. And the Internet's full of a lot of bullshit saying how easy and whatever it is, a lot of flexing. And my YouTube is partly a catalyst for this because when I hadn't figured out the brand, I'd started documenting the process of what happened in my previous business, which was bad, and in that process decided what the next thing was going to be. And I've documented most of the process of this in a very honest way, which probably doesn't make me look that good to some people, but it's also just real, and I think people relate to that. So hopefully my pursuit of something can inspire others.
