Short YouTube clip by Matthew Kelly (uploaded March 7, 2023) that outlines a retail/brand strategy: offer lower-cost garments with good fabrics so customers can mix them with designer items (trainers, bags) to achieve a luxury look without buying full designer outfits. The emphasis is on creating mix-and-match looks that feel high-end while remaining affordable.
Our customer wants to be successful, they're wearing the designer trainers, designer bags. But if you go into Gucci or Louis Vuitton, an outfit is going to be a grand, and people can't afford that to wear it once and then not wear it again. So they could wear something with nice fabrics from us. It's a lot cheaper, but they can still get that designer look because they've still got their nice trainers on and nice bag and stuff. So it's just creating looks for people where they can mix and match with some of the designer brands, really.
