Ditch 9-5! 80s Vibes & Your Dream Job Awaits! #mattkelly #founder

28 Dec 2025 · 0 min

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0:10

A short conversational excerpt from a YouTube video by Matthew Kelly about branding aimed at young people who reject a traditional 9-to-5. Speakers emphasize an aspirational vibe, reintroducing a 1980s aesthetic, and use vivid metaphors (e.g., attaching 'rainbow dust' to doing work you love) to describe the emotional appeal the brand should communicate.

Not mums. It needs to be, like, aspirational for, like, young people who, like, know there's more to Life than a 9 to 5 and they want to, like, pursue their dream. That needs to be, like, the vibe of the brand.
Exactly. Like the 1980s aesthetic needs to come back.
It's a whole feeling of, like, when you do something that you love for work, it's like an amazing feeling that needs to be attached to rainbow dust, because you take the rainbow dust when you sit down.