0:36
Matthew Kelly delegated so much of his creative work that his brand stopped feeling exciting. He handed off the parts he loved most, turning what was once a passion into just a job. He's reconsidering how much to give away.
Matthew Kelly delegated so much of his creative work that his brand stopped feeling exciting. He handed off the parts he loved most, turning what was once a passion into just a job. He's reconsidering how much to give away.
I found a particular— the last year I just started to enjoy it less because it started to feel like a job. And that's also primarily because I wasn't doing the stuff that I initially did really when I launched the brand, which was obviously everything. It was like creating the brand, creating the product, being very quick on everything. And then for whatever reason, I guess I probably in a way like hired myself out of some of the stuff I was good at, which I think was a mistake. And again, maybe that's like another video and there's a lot of nuance and context to that. And I'm not saying that was all bad either, but probably naively delegated too much of the things I enjoyed, including the creative side and a large part of the product side, which has to happen at some stage as well. But again, separate video on team and all that.
