Matthew Kelly discusses the benefits of founder-led brands, sharing a recent anecdote about meeting Steve Hewitt and citing Wild as an example of a successful founder-associated business. He reflects that founder-led branding can be an advantage for modern brands and explains why he has chosen not to position his own brand as founder-led, citing audience demographics ("35 plus women") and a desire not to be entirely personally attached to the brand.
I met Steve Hewitt the CEO, the ex CEO about a month ago. He's an interesting guy. He made like more money than most founders and he wasn't even a founder so that just proves how big that business was. But yeah anyway what was I saying? I mean yeah I think founder led, I think founder led is probably an advantage for most brands these days even just because like it gives you like something to talk about in ads. I mean I feature in like some of our stuff but I wouldn't say we're like a founder led brand because partly because the customer base isn't really like it's not just me, it's more like 35 plus women and also I've just chosen not to go down that route. I don't want to be like entirely attached. Yeah I've seen it work both ways. Right. Like again coming back to wild but this is a good example because they made a lot of money.
