From £15k invested, to only 1 sale on launch day #shorts

9 Jan 2023 · 1 min

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0:35

A short YouTube monologue by Matthew Kelly recounting his June 2017 Shopify store launch. He describes having saved £15,000, spending most of it on product, website and setup (mentions £9k and £10k figures), using influencers and a photoshoot for marketing, and getting only one sale on launch day despite influencer posts. He reports first-month revenue of about £2.5–3k and notes a £5k marketing allocation tied to the photoshoot/model.

Questions this video answers

Around 13th of June 2017 (speaker: "I think it was like 13th of June").

£15,000.

About £9,000 (speaker: "I basically spent nine grand on clothing, website").

About £10,000 (speaker: "Cost me ten grand. To set the brand up.").

Approximately £2,500–£3,000 (speaker: "did like two and a half, three grand the first month").

Chapters

So on launch day and I got as many influencers as possible drive traffic to the website. 2017, June launch of like two hoodies, free t shirts. Shopify store had a launch day, got all the influencers to post. It was a start of caliber. How did that go? Did one sale in 24 hours. Really? Yeah. I'm not even gonna lie. We launched on the. I think it was like 13th of June. Did like two and a half, three grand the first month. Cost me ten grand. To set the brand up. I saved up £15,000. I basically spent nine grand on clothing, website. The photo shoot model had like five grand set aside for marketing. Paying influence because I knew that knowing the importance of influencers at end of the day, doesn't matter how good your product is, if no one sees it, no one's buying it.