From Drifting to Focusing: Our Brand's Product Journey! #mattkelly #founder

But I guess as a result, we've said this in, like, our brand relaunch movie. A bit like, the irony is being we were like the Focus brand, and then we stopped focusing and we drifted a bit into did like a sleep product, which, in fairness, was actually one of our better products. Beyond rainbow Dust, there's still, like, a decent chunk of the business, but rainbow dust is still the main thing. But then we did a few things that probably didn't have a right to win in, you know, we dabbled in, like hydration and mushrooms, collagen and mushrooms. I'm not saying they're bad products. I'm just saying we weren't first in those categories versus, you know, building the ultimate flow state mushroom coffee blend, which we were first in, certainly in the UK And Europe.