Jordan Smyth recounts childhood skin redness that led to self-consciousness and a personal journey into skincare. He explains noticing DIY turmeric and aloe vera masks for hyperpigmentation, discovering an under-commercialized ingredient combination, and concludes that hyperpigmentation was an underserved area in the skincare industry.
If you look at photos of me when I was like a little kid, like, you can see these bright red cheeks and forehead and, like, upper chest area and neck on this, like, little kid. And obviously my parents are like, oh, it's just cute, right? But it was like an actual problem when people started calling it out, then it became like the worst thing, because then you're becoming super self conscious about it. Because I had this whole journey myself just naturally kind of gravitated towards the industry gleaming. We focus on hyperpigmentation, which is the darkening of the pigment of the skin. A lot of people were making di DIY turmeric and aloe vera masks for hyperpigmentation. At the time that I discovered this ingredient combination that people were making DIY masks and no one had probably commercialized it. I realized that hyperpigmentation was not an area that in the skincare industry had been focused on enough.
