Matthew Kelly (speaker) reflects on starting a new venture (branded in the title as "Space Goods") motivated by prior entrepreneurial experience and a strong personal passion. He frames the project as his "ikigai": commercially viable, personally interesting, and meeting a market need; he is bullish on the category despite lacking a single "mega plan."
Be lying if I said I had some, like, mega plan. Did think, though, obviously, I've built businesses before, had some successes, had some failures, learned a lot. And, yeah, just really bullish on the category. And for me at the time, and even now, but especially at the time, this was like my ikigai in many ways, which is like the Japanese term where something that I think is commercially viable, something I'm interested in and passionate about, but also something that the world needs, or at least like, you know, a certain part of the market needs, and there's nothing that tasted good. Was all in one, had all these ingredients to the potency levels that we do.
