Functional Coffee vs. Energy Drinks: We're NOT the Same! #mattkelly #founder

5 Jan 2026 · 0 min

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0:24

Matthew Kelly (speaker/founder) explains why his company (functional coffee) is different from a competing energy drink brand: he claims his business is currently larger, centers on functional coffee (powder, D2C), while the competitor focuses on ready-to-drink (RTD) energy cans sold via retail. The clip contrasts product core, business model, and go-to-market channels.

Yeah, I mean, A, I know the new tonic guys, especially Luke, who's like the non famous one. B, we're bigger than them. That's a fact. Currently. C, we're a very different business. Like, yes, it's productivity and focus, but our core is functional. Coffee. Their core is, you know, energy drink. Really? And also we're a D2C powder first business. They're a retail first drink RTD can business. So yeah, I don't view them as like a competitor in like a, in that way. They're obviously in a similar category, but.