A short YouTube clip (Matthew Kelly) contrasting high-ticket vs low-ticket business models. The speaker argues higher-priced offers (~$20k) create stronger customer commitment and perceived value, while lower-priced offers (~$4k and previously ~$1k) attract customers with lower commitment, making it harder to achieve transformative results.
Around $20,000.
Around $4,000.
Around $1,000.
We have high ticket and we have low ticket. So we have high ticket at around 20k and then we have low ticket at around 4k. Now we used to be at a grand, but then the quality of customer is so low and the barrier to entry is so low. At vows, people are expecting life changing results but they don't have any commitment to that financial amount. There's not no life changing amount of money to be spending. A 21 year old guy spending four grand is a lot of money to them and they think it's shit, I need to make this work. But a grand throw away money for some people, for a lot of people actually, so it's a lot harder to get them their result.
