How Long Can Your Brand Stay In The Game? #ecommerce #podcast #entrepreneur #business

Like, my main concern is, like, staying in the game. Like, is this going to, like, wipe us out? That's the biggest thing I always try to stay away from. But, like, taking risk, but taking calculated risk and managing that risk and testing thing and pushing it. And when we get confidence it's going to work, push harder and push harder and do it then.

12 million Q4 if you're not going to get to Q4. Funny as it is, quite a lot of brands do think that way. Do you know? It's like, how do we get to Q4 to be able to do this?

I don't know how brand owners that don't have a finance person by their side can make those decisions with confidence.