A short YouTube talk (by Matthew Kelly) arguing that every market feels crowded but opportunities exist by (1) solving unsolved problems, (2) improving existing products, or (3) applying a new angle to existing niches; speaker gives informal examples (ethical fitness wear, Huel without sweeteners) to illustrate product-differentiation strategies.
And I've always thought every market is crowded. You can either solve a problem that's not been solved yet, you can improve a product, which is probably the easiest way to, like, apply newness, like David. Or you can, like, apply a new angle to an existing niche. For example, like, there was all the ethical fitness wear, like, talent and stuff. I don't know how, like, legit that is, but that was, like, a new trend. And like, Huel, like, that's a new angle. Like, I don't know, someone should make Huel that doesn't have sweeteners in it.
