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A founder explains how to scale a product from nothing: sell on TikTok Shop and Amazon first, build an audience on TikTok and Twitter with founder content, make sure organic traffic is profitable, then spend on ads to grow.
A founder explains how to scale a product from nothing: sell on TikTok Shop and Amazon first, build an audience on TikTok and Twitter with founder content, make sure organic traffic is profitable, then spend on ads to grow.
If you had a six pound product and could only sell it online, how would you do it profitably? The short answer is I probably wouldn't, to be honest. Or I'd do it TikTok shop or Amazon. Next question. If you'd be on ground zero and scale again, how would you do that? Basically, if you went back to the start, how would you scale? Someone asked me this yesterday, like some Shopify, then probably broadly, I'd go all in on founder content on TikTok Twitter, probably less so YouTube. But certainly TikTok Twitter probably reels. I would make sure I'm first order profitable initially through organic, and then I would go probably at the same time go aggressively into scaling paid acquisition. Because without that, I think even if you're relying on organic, I don't think it's great. So yeah, I'd do that. Beer mix.
