A short YouTube monologue by Matthew Kelly describing his frustrations with tech journalism and his pivot to interviewing tech founders directly. He explains creating a small tech site, emailing founders (who agreed despite his lack of readers), and deciding to film interviews at Web Summit in Dublin—learning to adapt to escalating situations during production-planning.
I was reading tech, like, Tech Orange, Business Insider, and I started just going, these questions are dogshit. And I know now why they're dogshit, right? Because they're journalists. Journalists don't really give a fuck. They're paid to write a fucking story about a founder of a tech company. They don't actually give a fuck. So I started. I just created a domain and started, like, emailing these founders going, do you want to be featured in my tech website? Like, news, fundraisers, all this sort of stuff. And they were like. And everyone said yes, but I had zero readers. And then Web Summit was like 180,000 attendees every year. It's the biggest one in Europe. That was in Dublin at the time. So I was like, fucking hell, I need to film like that. Sick. I can't write for shit. The blog's dog shit anyway. So it's like no one fucking read it. I didn't enjoy writing it, but I loved speaking to the founders on the phone or on Skype or whatever. So I went to a production company in Dublin and I was like, I want to film with founders, but I want to do it differently. A web summit. I met up with this dude in Dublin. He was like, yeah, but where are you going to film? And I was like, well, inside the fucking conference center with the founders. And this is something I realize to this day is that sometimes you just need to roll with the escalations.
