Landing your first client deal 📈💸 #shorts

29 Apr 2023 · 1 min

Watch on YouTube

0:52

A short, first-person YouTube narrative by Matthew Kelly describing how he intensely learned copywriting (about 60 days of daily practice, handwriting sales letters, outreach via spreadsheets) while isolated and broke, and eventually connected with an "OG" direct marketing expert who hired and agreed to train him. At ~18 years old he negotiated payment — asking for £3,000/month despite previously making about £500/month from Upwork — and was stunned when the CEO accepted and told him to send an invoice.

Questions this video answers

April 29, 2023.

About 60 days of daily practice.

About 18 years old.

£3,000 per month.

About £500 per month from Upwork jobs.

Chapters

I focused on learning the skill for so long. I had no friends at this point. I was in my room every fucking day on my laptop, fucking on spreadsheets, reaching out to the most random people to let me write copy for them. I was reading copywriting books, practicing every day handwriting, sales letters. I was really committed for, like, 60 days straight. And then finally someone bit Guy. Turns out he was, like, one of the OGs of direct marketing. And I got on the phone with him, and he was like, yeah, so you suck, like, your copy shit, but you have a lot of potential, and we need copywriters. So, yeah, you're hired. We're gonna train you. I think it was 18 at this point. He got me on a call with him, and the CEOs like, yes, so how much do you want to be paid? And at this point, I was making, like 500amonth off, like, some upwork jobs, totally broke. So he goes, how much do you want to be paid? And I'm like, £3,000amonth. And I was literally myself. And, like, there's a bit of silence on the call, and you're just like, okay, send the invoice, bro. I didn't even know how to send a invoice, but I was like, okay, cool. Send the invoice, bro. As soon as the call ended, I was going crazy, like.