Lessons From a Fast Scaling DTC Brand Breaking #shorts

3 Feb 2023 · 0 min

Watch on YouTube

0:19

A brief YouTube short by Matthew Kelly offering candid business advice: prioritize integrity and good intentions because they preserve long-term value, and recognize that founders who survive significant hardship are often more investable. The clip contrasts operating in good times versus surviving with much worse conditions to emphasize resilience.

You know, you. You can lose money or whatever. If you do the right thing, ultimately keep your integrity intact, you have good intentions, you're probably not going to lose much else. Someone that's been through a lot of shit is probably more investable and more backable than someone who hasn't. It's a lot easier to run a business when it's going well. Take away 90% of that and see how well most people survive. Probably not that well.