LinkedIn Success, Relationships & Tinder Murderers - Natasha Vilaseca | Midnight Podcast Episode 9

Right, we are back with, I think I say this now at the start of every fucking episode, which has become my signature. Episode nine, I think of the midnight pod and we have Natasha who is gonna give us an intro in a second. But like with every episode we were speaking for like an hour nearly. Well, maybe an hour, but like an hour probably 45 minutes old.

Yeah.

Prior to starting this, which is definitely like the longest like pre podcast podcast we've done without recording. And she asked me like, do I research my guests? And the answer is definitely fucking not. Maybe because I just don't have enough time yet. I'm not good at this stuff. But first female guest.

Oh my God, I'm honored. Am I actually the first guy?

First female. Yeah. Just thinking back, but I mean we've only done nine episodes, but just leave.

It at first female so I can feel proud of myself.

Yeah. So again, still rinsing like friends and friends of friends and we like, we don't really know each other that well. I mean, yeah, I would say, like I know roughly what you do, but this podcast is an excuse to get to know what you do in your story a bit better really. So I guess the first question, as always is just kind of freestyle us on knowledge but just like tell us about your background and where you so obviously. Like my summary is, I just said somewhere earlier someone asked like, what does this guest do? And I was like, oh, she makes loads of money with like LinkedIn, but I just don't know beyond that.

So I'll give you like a kind of an intro to what I do currently and like the work life stuff. And then if you want to get into like childhood and background, like, I'm happy to speak about it.

Yeah.

What I do now is I'm a LinkedIn consultant. So I have a marketing agency and we basically work with B2B companies and help them generate leads on LinkedIn. That. That's literally what we do in a nutshell. We do some done for you services. So we do it on behalf of some of our clients. But I would say 80% is info products and like group coaching clients. So just been working on like a new info product which is high ticket group coaching with prerecorded modules. That's my main focus right now, to move away from the agency done for you stuff and go more towards info. Yeah, um, aside from that, like I've spoken to you a little bit about it, but my passion project is more so what I'm working on the side and that's not out Yet, So I'm not speaking too much about it, but the LinkedIn company is something that I've been working on for, I think, four years now. And I can get into, like, how I got into that before. It's been ages gone so, so fast. But I'm at a place with that now, fortunately, where it's pretty good in terms of cash flow. And it's more so like a support for me to be able to then say, what am I actually passionate about? Like, I love LinkedIn, but I don't wake up in the morning, I think, you know, I can't wait to LinkedIn.

I feel like it's becoming Facebook now. I go on LinkedIn, I just see people posting like, their dogs and shit.

Kind of like, it has been my side of LinkedIn. Maybe you're following the wrong people. I don't know. But no, like, that is a good point. And like, LinkedIn has changed. Like, it used to be primarily just, like, business stuff. It's good that people are starting to have a sense of humor on it and, like, have like a comedy element as well. But it's still not a Facebook. Like, it's. Facebook is where you put, like, the memes and like, what you had for breakfast and like, things that your family care about. Your professional network doesn't really give a shit. So don't post it. Like, if people aren't gonna care about it on LinkedIn, I don't put it there. That's like an easy way to know what kind of content to post. Yeah, but yeah, like, the LinkedIn company, like, super fortunate that I have that. But mainly right now, it's kind of a jumping board for me to say, okay, well, I can take this money, like, hire a few people to like, do the more management stuff for me there. So I can spend like five hours a week on it, but then the rest of the time I can go and, like, build something meaningful which is gonna fulfill me and, like, be part of my purpose to not sound like every cliche entrepreneur.

What is that you can't speak about?

Well, yeah, I can. I can. How long does this take to go out?

Few weeks.

Yeah, like, it'll probably be like three weeks.

I'm pretty ahead on episodes.

Yeah, are you? So probably be just before we launch that this will. This will come out. First phase of it is the podcast, but long term, it's a media company and it's within the edutainment sector. So basically combining entertainment with education and creating content, which is informative, but it still has that dope bean, hip hop to basically encourage young creatives, entrepreneurs, those that maybe are not going through a traditional academic system or they might have done, but now they don't want to go and work under somebody else who want to do their own thing. We want to have a bunch of people come on who are our guests, which are basically like business influencers. So people that come on, they've got a story to tell, but it's like, behind the numbers. So if you've got like a million, 2 million followers, that's great in terms of a vanity metric, but what was your journey to get there similar with, like, financial success, like, with any of your companies or the people that we know. It's like to get to six figures to seven figures. There's a lot of stuff behind the scenes which is like the good, the bad and the ugly, which people don't speak about the bad stuff. Yeah. So we kind of want to uncover people's stories and, like, inspire and educate at the same time. And that company and who I want it to support is basically like me three years ago when I didn't feel like I had people to look up to or like a role model that was.

Yeah.

Somebody that I could relate to. So that's why the company means something to me, is because it's built for me in the past. So I'm hoping that people are going.

To kind of feel like everyone's jumping on the podcast bandwagon. Include myself. Yeah, I kind of feel like that about this, to be fair. Which is. And it's just as in, like. Yeah, I'm making content that I would have watched, I suppose.

Yeah. Like, like.

And I just enjoyed doing that, to be honest. Yeah. I definitely enjoy doing the podcast more than working on my new brand.

Recently, I've been the same than, like.

I mean, this isn't monetized that we're just saying, but.

Yeah, because of Saren. But you could monetize.

Well. Yeah, that I just. Yeah.

Would you match?

I was actually thinking about potentially an angle on that. Not like T shirts, but. No, There's a lot of things you could do with, like, a small, passionate audience. But yeah, podcast is interesting.

Yeah.

So that's cool. Do you reckon you do that alongside the LinkedIn thing or is the plan to, like, suck that off entirely?

I'm gonna.

Is it pending, like, that doing well or whatever.

I'm gonna stay with the LinkedIn thing. I think having one foot in that world is good for. In terms of, like, just business wise, it's good to keep me grounded. I'm not sure if I am allowed to mention this, I'll not mention it in detail, but like, I do a little bit of work with LinkedIn directly and like, there's like more opportunities that are coming up where I'm getting to be more involved with like campaigns that they're running and I find it interesting to be a part of that. So it does keep me, like, not just for social proof, but like people knowing that I do know what I speak about. Like, I don't want to be somebody who has a podcast and like launches this media company and it's like, well, who is Natasha? Like who is she to think that she can advise and tell people what works and doesn't work? So the LinkedIn company, I am going to keep it there, but my goal is to remove myself from it as much as possible by building like, systems and people that can replace me.

Yeah, it's kind of the same with me too. Fair. We just figure, I mean, this podcast in general, but yeah, I'm still in the Ecom game. I launched that course. But yeah, I still done more in Econ than anyone else selling a fucking course. So yeah, and I'm still doing it. So it's very true. Like saying in the game, I think it just keeps like the content more relevant as well.

Exactly.

In a way. I mean, I always think like, if I was like a full time podcaster, hypothetically, I probably wouldn't have as much to like spark conversations with potential guests and myself. Like, what would I speak about? I mean, I don't know. Obviously you perfectly become like a presenter at that point. But yeah, it's probably more interesting like.

Impulsive like Logan Paul. Yeah, like Mike Maglak. I don't know if that's how you say his last name. Sorry, Mike. But like they just do full time content. But like they probably have like six figure budgets for each episode as well. Like they're flying around, they've got. It's not like just them that has to be interesting, it's the environment around them and the people that they're with.

Yeah.

So it's like if you've got the budget and you just go and do like burger ratings, like, who wouldn't want to do that? Like, I'd love to do that, but they just make it out of like being themselves and being a character and.

I guess they were. Logan Paul particularly, I know the other guy less, but yeah, I guess he started being. He started as an entertainer, didn't he?

Yeah.

What is he Ultimately, that is like his. That's like his equivalent to me. Like Ecom.

Yeah.

Or your LinkedIn.

Yeah. Did he do anything before he started what he's doing? Like, I actually don't know what.

Full time lifetime influencer.

Yeah. I think because now it's like, for example, like Nelk boys. Like another example.

Love Nelk. I'd love to get them on. They start the podcast as well. Obviously.

I'd love to get the ones she both try.

Yeah, let's both try. Get Steven.

Yeah. Like Nelk boys.

I used to watch that shit in like 2015.

2015. They have a cult.

Not sure they had a channel then. Maybe 2016, 17.

And they do like, probably like seven figures from their merch draw.

Oh, eight figures, I reckon.

Eight figures.

Multi eight figures. It's mad.

Mad. That's actually mental.

They're the best example of like a cult following. I think right now, 100%. Even beyond, like, someone like Logan Paul. They've got a smaller following, but it's more passionate.

Do you think that's because there's more personalities for people to relate to? So the audience is wider? Like they can relate with more people?

Yeah, probably.

Or do you think it's because they're just like. They don't really.

It's almost like. Also because, like, they're not good looking.

Yeah. I guess they're more relatable.

They're just normal.

Yeah, they're just normal guys. Average dudes.

Whereas a lot of influences. Yeah. Like, if they're fucking beautiful, then it's less relatable.

Oh. I feel like we could go into, like, the unrealistic beauty standards of Instagram.

There's a lot of stuff you guarantee, to be fair. But. Yeah, no, Nelka. A mad example, actually, of like, I didn't know, like 27.

I think, like, I get younger vibes, but I think that's just because it's like the college kind of vibe.

Kyle is 27, I think, like the main guy. I think Steve's like 22.

I like the epitome of like, uni lad, like the locker room talk. That unique.

It's like American but relatable everywhere. It's so true. Like, we always share networking, like the group chat and I love it.

What's the British equivalent would be like? Is it the sidemen?

Yeah, but I feel like speaking about this every day. Yeah. I feel like they're not the same.

Like, I.

They're way more. Yeah, well, they put out less content in my experience.

It's different content. Yeah. I See Nelk's stuff everywhere. Like, I don't know how many subs are on, on YouTube now, but like.

But you think they had more? You think they had.

I just think they'd have more. But it is like the cult following those six mil, like the conversion that they get for their merch compared to other creators is probably.

They spend nothing on us.

And also my nerves have gone now, by the way. Like it took like 10 minutes. I was super nervous and now I'm good.

Always takes 10 minutes on a pod. Yeah, but, yeah, that's tangent number one. But all right, LinkedIn podcast thing, potentially. I know you have a Spanish sounding second name, but I know nothing about your background or where you're from and shit.

Yeah.

How much can we dive into that?

Yeah, like, I'm like an open book. You can ask me anything and I'll pretty much tell you. But my background. So my mum is from Catalonia, which is like Barcelona, like just north of Barcelona. Yeah, it's like the region where my family's from. On my mum's side. She moved to London when she was like 20 years old. I'm probably getting this wrong, but like early 20s. She used to be like mountaineering, potholing, like super, like wilderness kind of kind of gal. She moved here to become a nurse.

My mum's nurse.

Is she? Yeah. No way. What kind of like, do you know what kind of nurse which?

Oh, she used to be a nurse. Now she's like a health visitor, but she's also from London.

Really? Yeah. So like mum was a nurse and she met my dad at a house party. Apparently, like my dad was like shouting out the window or something because he was really drunk. Then they met at this house party, moved to Chesterfield. I don't know why Chesterfield? Because where's Chesterfield? Exactly, that's my point. Next to Sheffield. Oh, so Sheffield is like north, technically. Yeah, it's north and Chesterfield is technically midlands. Like we're just beneath the line of where, like you're just safe.

You're just out of the north.

I'm from the north.

It's all over.

You like Yorkshire?

York.

You're from York? Yeah, we're close.

Someone asked me the other day, is York in Yorkshire? I said, yeah.

So like Chesterfield, small. Like, I think it's. Yeah, it's a town. It's not even a city town. Next to Sheffield. One of those places where it's like you don't really. If you leave, I would count it as having escapes. And I'm not like taking a hit at anybody that's from Chesterfield. But, like, personally, it feels like I was in this small town, everybody knows each other, and in my, like, kind of like dreams of where I would want to be and how I'd want to live. London, when I thought about it, was a place where I'd be able to walk down the street and, like, be able to dress how I want to dress, look however I want it to look. So I wouldn't know anybody. Obviously, when you've lived in London for a few years, you realize that the circles are actually kind of. Kind of tight and small. But Chesterfield, until I was 20 years old, didn't do great at school. Like, I hated school. I would do well in every single circumstance in class and test until it was an actual examination. Something about an exam room. Yeah. Anxiety. Just through the roof. Like, my mind would go blank. I want to do tests for, like, ADD or like, dyslexia or something because I can't, like, I couldn't process, like, the stuff in front of me and just panic. So, like, exams messed them up. Like, GCSE was good. A levels messed them up. Like, supposed to get really good grades.

I'm the exact same.

Really?

Yeah, I got straight ASOs, GCSes and I got Bs. And my levels.

Okay, I did worse than.

Yeah, I was meant to get ASOs.

Yeah, mine were even worse than that. But, like, GCSE is good. A levels just found them super tough. And I set, like, high expectations on myself in terms of where I wanted to go to uni and, like, the degrees I wanted to do. And then when I got the results back, you know that feeling in your stomach where it's just like, you worked really hard and then you just see it and you're like, that kind of hurts. And I retook the year. So I retook the year and got the exact same year. Yeah. How depressing is that? So I literally stayed back a year.

Why did you retake it? You wanted to go to some uni?

Yeah, because I wanted to go. So it was like Bristol and Exeter were my top choices.

Russell group.

Yeah, yeah, Russell groups. I actually still ended up in a Russell group somehow, which I didn't have the points for, but, like, I wanted to do, like, biology, maybe specialize. Do, like stem cell tech or something. Results day. Second time, I was like, fuck. Like, my best result is Spanish because I've probably half cheated because my mum's Catalana and I just went through clearance and I was like, what else would I want to do? My other career that I always wanted to do. And I can say this because it's not going to happen. I really wanted to be a spy and I really wanted to work in the MI6, do intelligence of some sort. And I'd seen in the newspapers a few times growing up that you could apply to the MI5 with a 2.1 or above and a relevant degree, but.

You can't tell anyone, you can't tell anyone.

You have to be lonely and not have much of a family. So I was like, I'm an independent person, I could probably do that. So I had a look at the best universities with Russian courses and Queen Mary was one of them and they have a really good Russian department. I got on the phone with the head of the Russian department, he was like, why do you want to study Russian? And I kind of just bullshitted my way through it because I just need someone to say yes to me. Like, I just need a course because I don't know what else I'm going to do. So Queen Mary in London, moved down here, did Russian and Hispanics like Russian ab initio for a year. So tough.

I'm not good with languages.

I thought I was good with languages until I did Russian. Like, it is tough and the grammar is difficult and I just get really, like, I just shut down if it's like the spotlight's on me in a class and just anxiety. Like, I just didn't like going to uni, so I kind of stopped going in to class and, like, a few things happened which made me not want to go into uni. Ended up dropping out and then started working in, like, different jobs, like retail. Worked in Selfridges for a little bit.

Oh, shit.

I was like, living on my friends, like sofas, kind of hopping around. And then got a job doing door to door sales. So I did that for like, six, seven months.

What the fuck is door to door sales like? You hear it thrown away. I've never known, like, what were you selling and who for?

So I was doing B2B door to door, so I wasn't. You have, like, residential, which is you're going to people's homes, like where they live and you're knocking on the door and selling them something. B2B is where you're going to businesses and you're selling something. So the company that I worked for was called appco. They were like, had an office in Shoreditch and they partnered with different charities, so their clients were like charities. And then on behalf of particular charities, we would Go and pitch like direct debits. So I was working on behalf of the rspca, so I think it's like Royal Society for the Prevention and Cruelty of Animals.

Oh, well done.

Yeah. That was like the only test I've ever passed. No. So like on behalf of the rspca, I would go to businesses all around London, went to like Birmingham, went to Brighton, like a few different cities around the uk and I would basically go into offices and pitch people. Like, I'd be like, do you prefer cats or dogs? Just like, can you give me your car details? Like, do you want to have a direct debit? And it's fully commission based, so it's like a multi level marketing scheme similar to like a pyramid scheme. Like people will compare the two. And I did that for like six, seven months. Probably the hardest job I've ever done in my life. Like I've worked in loads of different industries, never really held down a job because I got bored. Like I'd excel and they'd be like, well, I'm good at it, I want to leave. And that's. It's just, I don't know if it's like me being competitive, but I'd get to a certain point and then not be stimulated by the job role thinking like, I want more, like I'm just contributing to somebody else's success. Like I'm just like a part of the system kind of thing. So did the MLM stuff and then started discovering the world of working for yourself. And there are a few different financial vehicles that I was choosing between. It was like drop shipping, E Com marketing or advertising agency. Do I do like Amazon fba? Do like E Comm. Do I do like marketing advertising agency? I didn't have any money at this point, so I was like, I need something that's free and that can make me money straight away. So a marketing agency was the easiest one without the lowest barrier to entry for me. I knew a little bit about marketing, not a lot. I just done sales. I was like, I'm not afraid to pick up the phone and do a bunch of cold calls, which is what I did for the first few months. And that's kind of like the beginning of the journey to getting to LinkedIn is sitting in my basement studio flat calling a bunch of businesses getting rejected most of the time, but it's laws of average. So I was like, I know, I just need to speak to a certain amount of people to get a certain amount of closes. And then as you get better, like your close rate Increases and the amount of people that need to speak to decreases. It was like simple math, which is how I kind of like kept my head through that. Like, I didn't take it emotionally. It was just numbers. We got to a point where I was like, I'm just fed up of like being like the beta person in the conversation. Like, it's me begging someone else to like have a meeting with me or speak to me.

Yeah.

And I wanted to kind of be on a level playing field for once because I've been doing that for like, like nine months at this point. Just like being the one to like ask somebody else to buy something from me. So I literally googled best ways to get clients. Social Media Marketing Agency 2018 and LinkedIn came up as one of the results. Like, one of the articles is like, oh, LinkedIn's a great place for like B2B for people to get clients and network. So I was like, okay, cool. Dug out my profile. I worked in real estate for like Keller Williams for like a really short period of time for like a few months. So my whole profile was like real estate stuff. Like my headshot from Keller Williams. I went and edited all of that and then used this automation tool called Meet Leonard, which was like this third party tool. I think they've renamed it like Meet Alfred now.

Yeah, I've heard, definitely heard of that.

Because a lot of them get banned. Like, third party tools are not allowed. Like, they're against user guidelines for LinkedIn. So I was using Meet Leonard, like this really long ass direct sales pitch, which I cringe at. Like, I literally did a post on LinkedIn apologizing to people that had received that from me because I was embarrassed, but I was doing that and it was actually kind of working. I was getting responses and I was like, I'm getting more responses here and setting meetings more than cold calling. So this is the way I should probably go forwards. And I had a few people within the marketing agency community reach out and just say, hey, how do you do this? Or how does this work on LinkedIn? I was kind of blagging it as I was going along because I didn't know much. I was one step ahead of everybody else. And then one person messaged me on Facebook Messenger. I was like, hey, what's your hourly rate? Like, do you offer any, like, consulting or like mentorship services, like coaching? And I was like, what is my hourly rate? So I kind of just made one up and I charged him £400 for four calls over the course of a month. So it was like £100 an hour. And I was like, he's not going to say. Yeah, because I'd been making like 10 pounds an hour in every other job and it's like 10x that. I was like, I'm going to be like, rich. I was like, that was like the most I've ever made. So that was my first client and then things kind of just escalated from there. So that's a really long winded answer to my background. But that's kind of like the journey so far.

No, it's good, it's good. Yeah. So super interesting backstory. That was a pretty fucking good effort to be fair. Like, pretty much 22 minutes. A lot of other guests.

How much did I actually speak about myself?

I think about 18, 20 minutes. Depends which bits I cut out.

I'm sorry, Absorbed. Or am I just good at answering questions?

No, it's a good answer. I could probably speak for 45 minutes or something, but I have a few questions off the back of that. Like, firstly, where does this come from? Like this entrepreneurialism. Is there any of that in your parents, family members or somewhere else?

That's a really good question and I'm still trying to find the answer myself to that. The first part, in terms of parents, no, they've always kind of like worked within other establishments. So like my mum, healthcare. My dad, he was like a support healthcare workers. Like people who were caring for others who had like either physical or mental disability. He would advise the carers for those people. But, like, he's worked with him, like under somebody else, grandmothers, like my grandfather, he's not here, but like he had his own factory and it was like light bulbs and stuff. So that's probably the only entrepreneurial thing. But, like, he's never been in my life, so I don't know. But in terms of where it comes from, for me, I don't think it was something that I've always had. Like, it's not a thing where, when I was a kid. Oh. Like Natasha, like, she, like, I don't know, like made stuff and started selling them and she's been grafting since she was like three and a half years old. I never really had it in me. I think I've done it a little bit backwards. Not that there's a way for people to be entrepreneurial. There should be a box around it. But usually it comes from a place of passion where somebody says, like, oh, I'm really passionate about this. I'm gonna sacrifice the security or the safety of like this route and I'm gonna go do this over here. For me it was university. I didn't really know that there were other options. I wasn't good at it. And then it's like, well what else are you going to do now? And it was to the point where like I didn't have money. Like my parents aren't, like they're not poor, like they're not, they're like working class kind of thing. But it's not where I would get support. Like I was supported through certain things but it's not like you, you can just chill for the rest of your life. Like don't worry, whatever. Like I didn't really have the money and in London it would have been if I didn't figure it out. You have to move back home and get like a full time job in like Tesco and that terrified being at the thought of going back to Chester. You're like taking a step back wasn't something that I even considered and that was failure in my mind. Don't know if that's healthy or not. But like I think I backed myself into a corner whereas you have no other choice. Like what do you want to do? Like you've dropped out of uni, you're not good at that so you're not going to get a degree. You've worked in retail, you've worked in real estate, you've done all these other jobs which you've left. Done door to door sales, you left that too because you're working like 70, 80 hours a week and you were depressed and now it's like what options do you have? Like if you don't make this work you can't afford to live in London. You've been living off your friends as like sofas for the past few months. Like I'm so lucky that I had those people around me. But the option to go back to Chesterfield wasn't even an option. So it was kind of where I backed myself into a corner and I had to make it work. So it's like I need to make money to survive. So it's more like survival mode.

Yeah.

Than passion. And then I think the real like oops. Entrepreneurial side bring that bit closer here.

Yeah.

Like the entrepreneurial spirit that most people speak about or have is what's coming out of me now that I have the financial stability from the LinkedIn company where I'm like, oh, what do I actually want to do? Like, like what do I really care about?

Yeah. Cuz I think dropping out of uni. I did the same.

Where did you go to uni?

I mean Northumbria, in Newcastle. My non identical twin brother went to Newcastle.

You got a non identical twin? How many brothers do you have?

Just one.

What? How old is he?

My twin.

Oh yeah.

So the same age.

How old are you?

26 two days ago. Okay, getting old still. Out of 26.

I'm just like a year behind you still.

That has 26 miles Drake's the 25 sitting at 25, but didn't have that 25 either. Failed. But yeah, I went to Northumberland Newcastle and I laugh. I take the piss out myself because it wasn't a Russell Group because I got fucking Bs, my A levels. But I didn't want to be there anyway.

I needed to be worse than you. Like I got worse, way worse.

Well, I knew before I went I was going to drop out. I just needed a vehicle to do it. But I dropped out while doing econ at the time. But I always think that, yeah, I think if you're going to pursue entrepreneurship and I speak to Adrian a bit about it in episode whatever, four or five, because he got into the corporate world first, I was like, fuck, that's scary because I imagine if I went to get a grad job, it's game over at that point because suddenly you're. Well, not game over but like it'd be a lot harder to start your own thing. I think the best time to start it or get a first taste of it is, yeah, drop out of uni. Like do it before you get, I don't know, fucking corrupted by like just a 9 to 5 or a more like comfortable lifestyle.

Do you think it is like corrupted? Like, do you think if people knew about entrepreneurship and were presented that as a good opportunity for them, like alongside the traditional academic system?

Nah. No. So on a recent episode we did. This is the thing. Like I'm saying this because 99 people watching this are entrepreneurs or aspiring entrepreneurs, so they can relate. But like now I think, yeah, most people, 95, 99%, whatever, definitely shouldn't do that. And then to be honest, if you don't feel like some sort of calling to pursue entrepreneurship, it's probably not for you anyway. Like, I don't know, like that's a bit like grandiose, whatever. But if you know, I mean, like, I think you have to be that, that guy, that girl or like that kid that's like. I just feel like out of place. Like for example, when I was in Unique, I liked going out and meeting girls and stuff. But I fucking hated being in lectures and I was running like Facebook ads while I was working in a burger bar and that's like how I got started back in the day.

That's crazy.

But yeah, like, definitely as like a comparable, like as a career choice, I don't think at all. I think entrepreneurship has to be like by definition this like scrappy back against the wall thing in most cases. Like sometimes, I don't know, you get these first time entrepreneurs that raise a lot of money and usually doesn't work because they've never really been in the trenches.

Yeah, but that's an interesting like concept because obviously you get entrepreneurs that are from good backgrounds, they've never been in the trenches. And I don't mean that like everybody from a good background has never felt pain or suffering. But in terms of like financially not being secure, do you think you have to have been financially insecure and had nothing to have the drive to build something meaningful and big?

Not necessarily. I mean like I come from like normal middle class family. Like mum's a nurse, dad had a decent job, like went to a state school. Not like from money but like they could never give me any money to start a business. So like I guess probably what most people, it's probably like arguably the most like dangerous scenario to grow up in because it's just like normal and average.

And it's like you're told that it's fine.

Yeah, some people experience of entrepreneurship because, well, my uncle's entrepreneur but I didn't really know what the fuck he did. And he never helped me with anything like financially.

Yeah.

But at the same time like I didn't come from like fucking poverty so I didn't really have like have to make money.

Yeah, I'm the same. We're probably from similar ish backgrounds. Yeah.

Probably what most people watching like statistically it's probably most people realistically in the uk just like a fairly normal, like you had a roof over your head, food. But beyond that, not really. It was just like normal.

Did you like A, did you move? When did you move to London? And B, I feel like London's a bubble. Like do you think that London distorted what you saw as like, I guess like a good amount financially, like an average lifestyle?

Yeah, it's such a question because we brought this whole London slash home thing and like the general location thing on a few different episodes. But yeah, I moved here two and a half years ago very consciously because I like travel for like two years when I dropped out of uni.

Where did you travel? Where did you go on your gap year?

Well, I didn't do a gap year, but it's. When I dropped out, I was just like this. I didn't want to be in the uk and then I went Bali, Australia, blah, blah, blah, all the usual shit. But then, yeah, like, my mum was from London. I'd done a placement in Mayfair, working in an M and A firm when I was 19, which is how I was first exposed to entrepreneurship.

So was that your only ever, like, corporate kind of role?

Yeah, and it was. And I knew then and there that I never want to wear a suit again.

What made you. Do you remember why, like, was there a particular thing?

Well, I just thought, why the fuck do I have to feel so uncomfy on the tube when I could wear.

I hate. Not that I wear suits or ever have, but, like, shirts and stuff.

Yeah, it just felt uncomfy. That was probably it, to be honest. It just felt uncomfy. And I didn't feel like I could work, probably because my elbows were tight when I was sat on a desk. Just.

Arms are just too big. I'm too shredded for this lifestyle.

But that was the first time I was exposed to entrepreneurs because that was me. Like, I just blagged this placement in. Yeah, this boutique firm getting paid, like, nothing. But I just listened to people and that was the first thing. And I was like, oh, fuck. You don't have to be a footballer to make money, basically, as like a young guy or like just a person in general, like a footballer or a movie star. Yeah, because basically growing up, you're taught, you know, you're either normal, you're a footballer, or you're an athlete, or you're a movie star and you should be there.

Like the wealthy. I thought when I was a kid, I was like, oh, vets and doctors, people who are making. Because my parents, I remember them asking me when I was a kid and they were like, oh, like, what do you want to be and how much do you want to, like, make and stuff when you're older? And I was like, oh, like, if I ever made like a hundred thousand pounds, I'd be like a millionaire. Obviously didn't understand what a million was compared to, like, six figures. But, like, the thought of a hundred thousand pounds was crazy. And then now, like, it's still like imposter syndrome with, like, money. When I hear about, like, multi seven, like eight figures, nine figures, and I'm like, no, like, it can't be real. Like, that Money doesn't exist. I have to like pinch myself. Like, it's not that hard to make money. And that sounds like a very like, weird statement. But, you know, once you've made it, you're like, oh, if I had been doing this like 10 years ago, I would have been making money as well. It's just like different lessons and different, like glass ceilings that you have to hit through at different, like, financial steps that you reach.

Yeah. The whole London is a bubble thing, though. I think there's two sides to that. Firstly, I come from the north and like normal family. So I know, like, I find it fucking hilarious when. Because especially right around here, whatever, where like a lot of us live, there's a lot of. I mean, it's a stereotype. Like, you know the whole Made in Chelsea crew.

Yeah.

Where they're fucking and it's not a lot of people, to be fair, but it is a stereotype. But yeah, like, private school, don't really work, do coke four times a week.

That is like they just magically incident.

Bath four times a year. But they don't know who's paying for it.

I'm trying not to laugh because I don't insult anybody.

Yeah. And I know a few of them and not all bad people, but it's just, it's a fucking fact. And like, if you're going on holiday to these tax havens often, like, do the fucking maths. A lot of people don't do the maths and just think that's normal. But it's not.

Normal people don't think about it.

Normal families go to north of Spain once a year if that's for it.

That's like they work throughout the year really hard to be like, okay, we're going to have a family holiday this year.

Yeah. If you went on a yacht as a child on a holiday, not had.

Yeah.

You didn't come from a normal family.

Yeah. That's not like working middle. Yeah.

Yeah. So like I intentionally moved to London because it's definitely a great way to meet people. There's more people here than. I think it's the best city in the world.

I love London. It's my favorite city in the world as well. Aside from like the weather and like the cold.

The weather right now is downstream thing. Yeah.

Yeah.

But like, I still think over anywhere like Dubai, LA or whatever. I think it's way better.

Culture, people networking, business opportunity.

But yeah, like, obviously. Yeah. Because I think, because I come from a place where I know what normal is. Like. Yeah. It's nice to be in a place where there's a lot of successful people or whatever, like more successful people still. On average, it's like more normal people, but at the same time, yeah, I think it's just being aware of what's like, normal or not. Because I think one of the worst traits, when people start making money, and I've probably been guilty of it in the past, they make the first bit of money and then they fucking, like, lose touch on reality. Do you know what I mean? I'm trying to think of an example.

But, I mean, there's so many that I can think of in my head. But, like, I don't know, like, yeah, I've. Have you ever been swept up in it? Like, I know that when I was in London, like when I was at uni and just after I dropped out, I know that I got caught in the bubble just because the people that I was surrounded by were on a different league and they had like, their dad's amexes and they were getting paid like 10k a month. And, like, they weren't bad people. Like, one of the girls was actually the girl that kind of saved me from, like a bad situation at uni. Like, she came to pick me up in the Uber because her mum found out what happened and she like, pulled up outside where I was living and she, like, let me stay in her bed in Shoreditch and I paid her like a thousand pounds a month, but she'd go and buy Gucci loafers with my rent money. Like, she was good for money. And like, when you're around people that can live like that, I end up spending my, like, loans for university, my maintenance loans and stuff. Yeah, I was spending that on going to, like, Novikov for lunch after, into the gym. And then I looked back at myself and I was like, bro, I was like, what am I doing? I was like, I. I'm. I'm living a lifestyle I can't afford to live just because I'm, like, embarrassed to not keep up with other people.

Yeah, there's so much that.

Yeah, it's like the bubble, it's like there is levels to it. And, like, I've had so many people in London that I've met for the first time and one of the first questions they've asked me is, where did you go to school? And I'm like, you're not gonna know where I went.

Expect you to say, yeah, like a.

Private school or something. And I'm like, I went to like a sports college in Chesterfield and they're like, where's Chesterfield? Just like, it doesn't matter, like you're not gonna know of it. It's like a small school, but it's just, it's a different world. Like people that lived like born in London, like born and bred. London tends to be like a kind of a different level to like the north and other people that have moved in here, even just from other countries.

Oh yeah. I mean, to be fair, like, yeah, I've always taken the piss out of private school. I've got a cousin, I went to a very posh school. My girlfriend, or not sure what's happening, went to a private school, take the piss out of her. But yeah, I mean like, there's levels to it. Like people that went to fucking Harrow and shit. Like if you're going, if you're getting picked up from school in like a Bentley Rolls Royce or a Bentayga, then. Oh yeah, yeah, it's like, it's 0.1% of like kids, but it's just that bubble of people when they're like in their teens and early twenties. And like they're the people that go to Novikov three times a week, like you're saying. But like even beyond that, like normal people as well, particularly in London. Like I was don't know where this came up in conversation the other day in Novikov because just because I view it as like a meme at this point.

Yeah, it's like, can you go to.

Novikov and not film your entire meal?

No, it's literally people from the rest of the UK like visiting London, start a pack. It'd be like Novikov or like Novo or like and you have to film everything.

Otherwise you didn't go. Because that's the only reason they're going. Yeah, both confirm it.

Like the foods, the food's good in like the Japanese section. But like it's not like you don't need to film it every time. But that's like the difference between new money, old money, that's like class and like old money wealth versus you've made a fucked amount of money and you want people to know about it.

Well, it's not even that usually though, it's people that can't afford to be there. Like going once a month and filming everything.

There's people that go there for like a breakfast, like a cheeky breakfast, just randomly.

Because there's obviously both. There is like super ballers and shit, but which is either self made or family money or whatever. But then there's like the people that go and, yeah, just can't afford to be there. And there's a lot of that in London, like, nightclubs as well.

Isn't it, like.

Yeah.

The common denominator between, like, regardless of where you're from and how much money you or your family make, it's like, it filters down to, like, ego or insecurity. Even if people say it's my choice to post, it could be branding, like, if your personal brand or, like, you want to impress people, but that's like caring about other people's impressions. Most people that I know, they don't. I mean, some people post for themselves, but, like, I don't know many people that go to a nice restaurant. And I do it as well. So I'm not even gonna say, like, I'm not judging them because I'm. I've been that person. I'm one of those people sometimes. But if you post it, you're not taking a video of, like, your spicy tuna roll for yourself to be like, oh, I'm very, like, in the moment and present when I want to remember it. If you want to remember it, like, you'd be present and then you'd take a photo or a video, and then you wouldn't post it online. But there's validation, ego, and, like, wanting people to see you and perceive you in a particular way. Otherwise you wouldn't be online. I actually hate social media, you know, Like, I know that's like, hate it, but love it.

Yeah. It's like, all econ brands need social media and shit.

And would you, like, go off social media completely? Like, do you see yourself? I did, like, seven months off it completely.

I was off it from January till August.

Did you have somebody like.

No, I deleted my account fully.

Yeah.

Because of all the hate I was getting from the neon thing.

Did you get lots of mean people? Like, a lot of mean people.

Oh, hundreds of death threats.

That's actually. I can't imagine.

I had pages for pictures of my parents on.

People are so mean. Like, there should be, like, a PSA just for, like, don't be a cunt. Like, just be a nice person and remember that people have feelings. Like, it doesn't matter the situation. There's so many other things to chat about. And I give you energy.

You take so 65 million people in the country or whatever, and 7 billion in the world. You only need 0.1% of people to be cunts to make a lot of noise online. And, like, obviously, like, hate speaks the loudest. It's Always the loudest.

Why do you think people. There's more weight around negativity than positivity.

Because people that are that messed up spend more time typing on a keyboard rather than improving their own lives. Yeah, like I've said it a million times, but people that are doing anything with their existence have never written a hate comment ever.

Yeah, just the fact I've not heard of many people are achieving or being like a kind human being just doing anything.

Like. Yeah, I get like all these people that write hey online or whatever just aren't doing anything. They're probably working two hours a week at Tesco. Like if that.

Did you see kind of like a tangent, but did you see the thing about the Facebook study and it was speaking about how young people's like mental health is being affected and this study was done like two years ago and it's only just been released and there's loads of like people like getting really anged about it. Did you see it?

No.

Yes. Like it was released quite recently. It was speaking about like Facebook did this study and then it didn't come to the surface. Obviously it makes them look bad.

Yeah.

And it was about young people's mental health being affected. And I was like certain things floating around saying, like, would there be curfews on social media platforms? And I'm pretty sure they've done it on like tick tock. I don't think it's in. Maybe it's in China. Like there's a country where like there's a time and you can't use the social media platform anymore.

Yeah.

Like imagine if there's like a cut off like at 8pm you can't get on Instagram.

Instagram's the worst one. I feel like TikTok's a lot more. Well, I don't know if it's more positive. There's less hate and like trolling and comparison on TikTok because it's a lot more like jokey and kind of casual.

But it's really addictive.

Like it's really addictive. I'm addicted to it. I was filming TikTok.

What are you.

Do you have TikTok channel for the new brand? Yeah.

Wait, show me.

I'll show you after. But yeah. My hands Dirty. Yeah. TikTok's mad. Like I was. I've been discovering the ad platform. The ad platform, but like Facebook ads. But TikTok ads.

How would so much to use it? Because they've only just kind of started.

Yeah. So like it's so much Cheaper because it's newer. But the flip side of that is it's. There's way less data on it, it's way less advanced, so it doesn't work as well. So it's kind of. I'd say overall though right now it's better.

Yeah.

From what I've heard. I've not run much on it before in the past.

I'm not sure about it, but I'm pretty sure I saw like a Spotify like it comes up as like a little bubble.

Yeah.

The top left.

Yeah.

I think it was like Spotify advertising, like I think once they nailed the.

Advertising platform like standard in feed ones as well.

Like, like you just swipe in.

It's like a sponsored tick tock.

So you post the tick tock key thing.

Yeah, you can as well. The key thing is it looks like natural, so it looks like a TikTok rather than an ad. Whereas that Instagram less so.

But I can imagine that working quite well for like the products that you're speaking about, like the e commerce stuff because it's like you're selling something that you can is tangible. You can like film it and show it and like you can make it like concepts out of it which are entertaining or like grasping their attention.

Yeah, I was playing around with a few things.

I'm excited.

Just wing it. Yeah. I mean it's pretty early, but we'll see. But yeah, I feel like we went on a massive tangent, which is good. I like tangents. But bringing it back then. So dropped out of uni. At what point? Like how long did it take until you were confident that because you said you're obviously trying to get clients on LinkedIn, you're trying to get clients in general for a market agency, as we said.

Yeah.

What sort of marketing for Start?

So I was targeting companies within the medical space in London to do Instagram management and growth. So like.

So like organic Instagram?

Yeah, yeah. But then I was basically doing like, you know, one of those like bots where you put in the names of certain people and it follows their followers and it likes their photos. It's one of those. So the client would get like 500 new followers a month. Then I had a videographer and we'd go and like take all of her content in. It's like Knightsbridge Dental Clinic. Amazing woman called Marie who runs it and she was my first client. So we'd go in with a videographer, take all the content and then I'd schedule it, write the captions and then we'd like, get her to approve it a month in advance and then do the growth for her. So that was that agency. And then was there another part to your question?

And then I guess, how did that become LinkedIn? Is the second part of that.

Like the. You said, you mentioned like the time frame between like dropping out of uni and like three part question, knowing that I was.

Yeah, I guess like the first thing was like, how did it become the LinkedIn thing in general? And then secondly, how long were you doing that before you were like, okay, this is actually a business now.

Like, yeah, like, I'm good.

Like, it's gonna be okay. I'm out of like, fuck, no, not quite.

But yeah. So with the agency, it's kind of like part of what I explained earlier. So when I was doing cold calling for that marketing agency, it was when I was doing this cold calling, I was like, I want to find another way to get clients for the agency. Which is when I started using LinkedIn. So when I was using LinkedIn, it basically inverted. So like, initially LinkedIn was how I was sourcing clients for the Instagram management and growth services. But then other agency owners started asking me for help on LinkedIn. So I kind of went from like one B2B kind of service to like directly B2B with other agencies and people that were the same as me. So instead of then finding and offering a service to like B2C, it was like, I'm going like, be. It's the same thing, but like different direction.

Yeah.

So I was then targeting like my people, like other marketing advertising agency owners. So that was like the flip side. So the flip just happened when I stopped cold calling, started using LinkedIn. Other agency owners started noticing and saying, hey, like, can I pay you for this? And then I was like, oh, I can actually make money from this. Like, if I'm making a hundred pounds an hour, all I need to do is get two clients on the same thing for the LinkedIn stuff and that's eight hours of work a month and that's it. And that's the same amount of money for me doing the Instagram management and growth, but it's 100% profit for me because like, with that one, I've got to pay a videographer. Like, part of my cut goes away, but with this it's 100%. So I was like, the only overhead I had at that point was the sales navigator subscription and everything else was pure profit for me. So it's like, oh, I can make.

£400, like a services business.

Exactly. And that's why I love the consulting model. And obviously I'm moving away from one to one to one to many purely because of scalability. Because it's like, well, I've only got so much time in the day and I have other. Yeah, literally that's what I used to say. Yeah, yeah. This is like the whole Sam oven. I mean that's the courses that a lot of us kind of not grew up on but like went through.

It's a classic consulting.

He's like the Godfather. Like the consulting model, like the way to scale, like you move away from one to one and then you go one to many and you can still go high ticket.

Yeah.

So I'm like right now created the product which is like the most I've ever sold a product for. But like I've made the most money from it pre launch already just because of how you structure the offer and even the community of like high level people to be able to network the values there. So people are willing to pay because the problem I'm solving is like they're going to make like however much more based on like the small investment in comparison that the info product is. But yeah, to like answer the final bit of your question, how long did it take me? I think I still get imposter syndrome sometimes where I'm like, am I actually doing this full time? Like, do I need to go back to a full time job? Like I still get it now but I think it was a solid like year. Like it was a long time and I know a lot of people have done it faster and it's, it differs for everybody but like for me it was like a solid year and it was, it was stressful. Like you know when it's like your income's going up and down. To find a way to generate leads consistently can be tricky. But like on top of that, when you are now getting clients that your focus is going somewhere else where you're like, oh, I actually need to learn how to improve the delivery of the service. Can I learn more so I can charge more? And then building funnels and an info product, there's all these other things that come with it. So probably like a year I would say until I was like, okay, I'm good. And then I've had a few dips since like I've had months where I'm like, okay, like I've actually not made much money. Like I need to like do something about that. And that's when I started focusing on like do I have passive income or, like, affiliate commissions that are coming in or can I monetize from, like, YouTube? So there's a few things now that I have where I'm like, if I stopped working completely, I know I'm still making, like, a decent amount that's coming in regardless, just from, like, affiliate. So that's kind of like my safety net that I've built. So I think the safety net once that was kind of like up and running is when I started to relax.

Mmm. And then what was your living situation at this point? So a year in, you got this business.

Yeah.

Were you still living with friends or, like, on their couches?

I was living. No, I moved away. So I was living on couches. Between the period of university, I dropped out of uni. First home, which was like a nice home. Then I moved into my friend. Like, I'm still friends with her. Like, she's not in the country at the moment, but, like, we've been friends for years now. I stayed in, like, it was actually a single bed in her university, like, halls. So I shared that with her. She didn't make me pay rent. Like, she was a sweetheart. She let me stay there for, like, months. And then I moved into this, like, council estate and I was there for another, like, six months, I think. And that was actually the girl who I did door to door with. Like, she's the one who got me the interview with the director of the company. So I was living with her family. So it was like a two or six. It might be wrong, but like three bedroom, four bedroom, like her family. I was sharing a bed with her. They just shared beds for like a while, like a year and a half or so. And then I moved into my first place in London, like, with other people, which was in Hackney, and that was like seven people in a house. I was there. And then I moved into a studio basement apartment opposite Kensington Olympia. So it wasn't like, far from a bad area. It was like Holland park was down the road. Where I lived was a bit sketch. Like, there was literally like a murder that happened one night outside. So that was kind of intense. But, like, that's my first place alone and that's where I was when I was doing all the cold calls and, like, starting the agency. So, like, I would pay alongside that. I was working for. He's actually my business partner now, but, like my first ever, like, mentor who my friend introduced me to. My friend, like, he's an actor and he knew that I want to do my own thing. Introduced Me to this guy. And there's so many tangents right now. Introduced me to this guy who has a bunch of different companies, tends to like, he's like an angel investor, so he'll invest in different startups. That's like his thing. And he didn't know I was in like a really bad place, but he's told me now we've had this conversation. He was like, I could tell you like, weren't good, but I knew you had too much pride to like say that you needed help. And I was terrible at the job. Like, he hired me to do like social media management and I didn't do it very well, but like I did that and he was paying me like £400amonth. And then the other few hundred pounds my nan would send me. So, like, my nan is the one that's probably the most, like, has the most kind of finances in the family.

Shout out nan.

Yeah, shout out nan. Big up, Farisa. And she helped me out a lot. So like, even though I went through those like times, like the little bits of money that I was getting was like, hey, can you send me money? And my nan would be like, okay, how much do you need? I'm like, a few hundred pounds, please. So like, I'm lucky that I had that. If I didn't have that, I don't know where I would be. But I probably would have had to move home. But yeah, that was like, the first place was studio apartment. And then I think I've moved around London maybe eight times. Nine times.

Eight times.

I thought probably nine, nine or ten. Now I've actually got to move out my place in December. I don't want to leave. I don't know if I've not told you, I don't know if Tyler told you.

Oh, I got like an email.

Someone made me know my landlords want to reoccupy it. I don't know. And they're doing it. Listen to this as well. This is a nice move, but they're making me leave on the 17th of December and there's a clause, it's like clause like 21 or something in a contract. And this, like through Covid, you had to give more months of notice before you could tell the tenant to move out, like make them leave. But as of September this year it's changed back to like two months notice. Yeah, they've obviously waited until that point and then been like, by the way, 17th of December, you're moving out. And I'm like, yeah, Christmas, bro. Like, that's not very nice.

Yeah.

And I don't want to leave because I love my place. But yeah, completely like went off. I don't know if I answered your question.

What was the question? Geez. Yeah. It was like, where'd you live? Yeah. So obviously done that for a few years. Then this whole transition from one to one to one to many, was that just like, was that felt like a natural thing or did you just realize, oh shit. Like, because ultimately as a consultant, like I'm not really in that space. Obviously. You're basically just selling your time for a large amount. I think ideally, obviously charge people hourly rate, whatever.

Yeah.

So you moving entirely to a course, is that a plan?

Pretty much. Like I have two private clients right now. Like I don't really take on private clients anymore. I'll send them to an info product.

Yeah.

Purely because it's not boredom. But when you've taught a system like there's only so many things that change. So if I'm doing it one to one, it's not that efficient because I'm like, I'm. I could teach you all the same thing in one room. I'm charging you all X amount anyway. I could charge you all the same amount and put you into like a group.

Yeah.

And then also do a modulated course that's going to let me charge even more money. So moving one to one to one, to many, it kind of happened naturally. Like I have my, like, it used to be like a free seven day crash course and I put like a hundred dollars on it because I was like, it's actually really well produced. I was like, I could probably sell it for like a little bit. And then I have LinkedIn Unleashed, which was my first info product at like 497. And then I was like, I want something high ticket. Because I went through a high ticket sales course. And this was when I was in South Africa for like six months through the first pandemic.

Yeah.

And I put all my savings into this course and it was like $6,400 or something. Didn't really like that's literally all my money.

As in you bought a course.

Yeah. And that was like all the like money that I'd put aside for like savings and whatever. I was like, I'll have like 6 7k like aside just for like rainy day money. And then I was like, wasn't intending on buying this course. And I was at the call with him and he was obviously good at what he did. So I ended up just being like it. I'm just gonna put like the savings I've got aside, I'm gonna put it into this course. Did the high ticket course and it was on a call with him where he was like if you want to get to seven figures or like six figures a month, you need to either like have more customers come in the door. Like it's either volume or it's how much you charge. Like there's two variables. And right now like when people come to you, when you have sales calls, what people asking for like what's the main solution that your prospects are like looking for when they speak to you? I would say 50 want a done for you service. And I'd stopped running my done for you agency for ages. Like I just didn't, didn't run it. I was just doing consulting and info products. I was leaving so much money on the table and he was like the quickest way for you to scale is going to be doing your agency. I within the first four weeks of buying this course. Sounds like a testimonial for him now. Yeah, within the first 4 weeks I can made like 2.3x return on my investment and I went from making like 5 to 10k a month to like I had my first 20k and I was like oh that's kind of easy because I signed like four clients in a week and like some of them paid up front, had some payments come through. Then I like hired a VA and I was like okay, cool. Like all I need is like a system or a process and people are ready to like buy this so I can just make it good like where I'm giving them good results and they're going to stay long term. That's recurring revenue which means more to me than a one off like info product purchase. Because that's a volume.

Yeah.

So then it was like, how can I combine the two? And I'm getting exposed to these larger clients like medium to large enterprises. And I do the work that I do with LinkedIn and Sales Navigator. And I was thinking like even LinkedIn, a lot of the people that watch my YouTube channel work at LinkedIn. So a lot of the people that I've made who are my friends now were like, oh, I actually watch your Sales Navigator tutorials. And a lot of really big companies don't have amazing in house training that they'll cover the basics but they don't really have resources or info products. And like that should be a thing that's done where you have an info product where like when someone joins like a product that you can sell or like people have to go through which is an SOP or like trains you on your role. So my thinking was with the new info product it's A to Z. Like what? Anybody who's in like an SDR role, like someone who's doing like outbound, even like a bd, like it can be like anybody who's doing like lead generation stuff, they can go through a A to Z and there's going to be a community calls. But also if I get like a company that comes to me and they want to send like their sales reps through, I've got something that fits that and then I can hire a coach to do like every other course. Then I only have to do two calls a month. All the trainings in the info product because most of it's not going to change and then the support on Slack. So like this is a really good way for me to do less of the FaceTime myself. Kind of put most of it onto an info product and then be able to charge a high amount for it. Because it's like I've got all these guest speakers from LinkedIn and like these people that are actually respected in their spaces coming in and I get to use all their names. So the social proof's like, good idea. It's not been done. Like there's, there's no other LinkedIn course which has incorporated other thought leaders across our industries. So it's like, well, I've got people from LinkedIn sales navigator coming in and talking to you about it and teaching you and they're going to come in and give you product updates every quarter when they release.

Did you have to pay them for that?

They're friends.

Oh really?

They just offer. So it's like. And I would pay. I offered to pay. I was like, I'll pay you a K to come and do 60 minute talk. Like because of the space that we're in, a lot of our friends will just do it for us. So I get to leverage their names and say this person is in charge of enterprise outreach, that they know the stats from internally at LinkedIn. They're not allowed to comment on the products, but they are allowed to come in and speak about how they do their job well. So it's like, you can listen to me, I'm good at the stuff that I know about, but the rest of it I'll bring in experts. So that's been kind of fun to build. And then I think, where else was I gonna go with it? Yeah. So like I'm I am moving towards like one to many and then the only one to one clients is like if I really like you on the sales call and like you seem like a cool person. I've got like one dude who I know it's gonna open the door to like a lot of other business and then another guy who I help. It is mainly accountability. So it's like not much work for me. He just needs like a bit of a system of process and we have like check in calls and then the third one is agency client which we're in the process. I've had like a few sales calls with him and that's like an M and A company. So that's like a new kind of field that I've not really done much, I don't have much experience within. But if we get him, he's going to open the door to like a lot of other businesses in that realm as well. So it's mainly just enterprise focus. Like the big kind of like just the whale clients and then the info product. Like one to many.

Well clients. Yeah, I've heard that before.

Yeah, the big clients.

Yeah. That's interesting. A lot of that shit goes over my head. I don't really know.

Just I said it all at you and you're just like. I don't know what you mean, but okay.

Yeah. Like what do you say? Sdr, what's that mean?

It's like a sales developer which I.

Assume is business director.

No. So you've got like AES, like account executives.

Yeah.

Then you've got SDRs which are like in charge of like outbound. So it's kind of like different roles within a sales team.

Yeah.

So depending on the role, like an SDR might be like prospecting. So it's like the outbound phase and you've got somebody who's doing like the inbound, like the nurturing and the closing part of the process. Then you've got like the account execs and stuff. So it's just like different, it's like corporate jargon like just for like different names of roles within like a prospecting and lead generation process.

Yeah. So I want to bring in like a controversial topic.

I'm ready. Let me sit.

Everything's controversial these days.

And I was gonna say, what isn't controversial?

Well, just like, I mean I feel like there's definitely less girls in entrepreneurship. That's just a fact, like.

Yeah.

Well, is it a fact? I think it's a fact. I haven't fact checked it, but certainly my Experience.

I said it's fact.

Would you agree though?

Yeah.

So yeah, I guess. What's the question? I suppose do you think it's. Well, I suppose, like, do you think being a female has made you been able to start a business harder?

Like, that's a really good question.

I guess I would imagine in ways as in way. In other ways it hasn't.

But yeah, I would say like, I hate. Like, I don't mean this in a victim way. Like I'm not saying it to be like, oh, because I'm a woman, like things more difficult, but like, yes, and like a few different reasons. I would say the main reason is like role models, like someone to inspire you. Like the people that I've had around me and I'm so grateful that I had the people around me that I did when I started. But like, it's hard to relate to somebody that isn't the same as who you want to be in the future.

Yeah.

And obviously like gender plays a really big role in that. Like not just like personality traits, but just be able to look at somebody, be like, oh, I want to be like you in a few years time. And I didn't. There wasn't. Like there isn't many. Like there are some, but compared to men especially that have big personal brands, it's harder to find them.

Definitely.

And I think it's changing that. There are a lot more women that are now building their brands and having a larger presence online within like the marketing and advertising agency space. Like it's like a thousand to one. Like in terms of guys to girls, it definitely is. So it's like a woman wanting to start out. And I have like people on my Instagram, like these girls that I'm speaking to and like some of them are crushing it. Like they're making good money, but they don't have followers on Instagram. So it's like if you want to find somebody, it's harder to find those people. So they exist, but they just don't have a big presence and the ones that do. And this is like separating out the different kinds of entrepreneurs. Like a lot of people, like, oh, there's not many female entrepreneurs. You could say that a girl who's making like 500k a month from OnlyFans, she's an entrepreneur and there's actually a lot of them and there's loads of girls that have started like bikini brands or like they're like beauty influencers or influencers of any sort of who are making bank. And they're probably Like a lot of them probably making more than me making like multi 6, 7 figures. But we don't put them in the same bucket because when we think of like entrepreneurs in our space it's like own marketing or advertising agency owners. So I think in general there's loads of girls that are entrepreneurs but in terms of like specific to like me and like what I'm doing, like this industry harder to find and I think it would have made my journey easier if I felt like I had a community that I could relate to. And community is probably the biggest thing. Like it's a lonely world when you're an entrepreneur just because you feel like a misfit already. Yeah, it's already like well I'm not kind of like doing the typical journey that other people have always told me is right. Like my parents or the people around me that are going to uni and get their degrees are going to like a, a normal 9 to 5. So it's like I already feel left out or like I'm weird or different. And then you've got to deal with on top, like who's here with me, like by my side, like who's going through the same shit that I'm going through, like who's having the same like self doubt or having a really shit day. So it's hard to find those people and I think the next layer to it is like where they're based. So the girls, I've spoken to most of the female entrepreneurs within the marketing, advertising, like agency space, coaching space, they're all in the US or they're like there's barely any in London. If anybody's watching this, like this is like a plea to you guys. If anybody's like a girl in London who's like in this kind of space, like connect, like let's connect because it is. Yeah. To answer your question, I think it has been a little bit more difficult. But I'm hoping, I think that there are more girls, kind of like entrepreneurial girls who are like building their brands and becoming more like I guess known online.

Yeah. Agree. Do you think these are just like quick fire questions? I'm just thinking, shit. Do you think if you came from money you'd have done what you did?

No, I'm kind of a lazy person. Like if I don't have to do something, I probably won't. Like I don't know what I feel like maybe I conserve my energy like I don't know, like some animals that do like the bare minimum to like live. I feel like, if I didn't, if I had a comfortable lifestyle handed to me, I'd probably, I'd do something with it. I'd probably do the media company. I don't think I would have done the LinkedIn stuff. I would have gone straight to, like, fun. I would have been like, oh, what's fun?

Yeah, yeah.

Like, what do I enjoy? Like, I do love speaking to people. I love talking, as you can tell.

Yeah, you get it. Good guest.

Thanks. I love talking. Like, I probably would have just gone more with like, passion because I feel like, I mean, back to basics. Like, Maslow's hierarchy of needs, like basal needs, is like food, water, sex, shelter. They're like the things that human beings need and crave and desire to live and survive. Once you've got those things covered, it's just dopamine. It's pleasure. We chase pleasure. What makes us feel good. And that could be a bigger sense of self, what's our purpose or what can we get, which is instant gratification. And I think if I was. Yeah, exactly, yeah. I think if I was wealthy, if I just drink red wine and start a podcast. So what we're doing now, honestly.

Yeah.

What about you? If, like, you came from money, well, it's. Where do you think you'd be right now?

I mean, I was going to say that's the same question I've asked a few people on the podcast, but it's not because I've asked a few people, if you had a billion quid tomorrow or 100 million quid tomorrow, whatever, you know, effectively, like, you just didn't have to think about money ever again, what would you do? Is. It's the question I've asked them. But if you start with money, I think it's a different question because you're probably not. Because my answer originally to that was, I think if I sold a business tomorrow for 100 million quid, I'd start the next business the week after. And I do genuinely think that's true. Maybe not a week after, like a year after. But if you start with money, like, say, really privileged family, like I was saying, like fucking St Barth's holidays and shit, it's actually probably like a major disadvantage as an entrepreneur in a way, in a way. So I don't know, it's probably like really romantic and nice for me to say, oh, of course I'd start something, I'm passionate about it, but I probably wouldn't. I'd probably have been partying way more and chillin. There's that guy that's on Instagram. He went viral like three years ago with a video which guy called like I'm a billionaire's son. You've definitely seen him.

Is he actually. Or is it a scare?

Bobby. Bobby Misner, Bobby Meisner. He'd be a good podcast guest, actually.

Such a good podcast.

I'm not hating on him. I'm just saying he's a good example because he actually kind of took the piss out of him.

He does a lot of like self deploy.

His angle was I am that posh kid in some baths.

Yeah.

And I think the first video ever saw his. I think, I think it was the first video I did. It went like super viral. And he was like, I'm a billionaire son. You know, whatever. Rich son. I think was the idea. And it was just like. Yeah. And it was interesting because his lifestyle is like, not doing.

I feel like. I think. I feel like I've seen him on Raya.

On what?

Raya.

Oh, really? Is that fucking premium?

He's that person. Maybe I'm confused in names, but I.

Think he's not like super famous. He probably has like 50,000 followers. Yeah, he's not huge, but he's always like in cool places and shit. And he comes for money, but he like, kind of. Cause he like takes a piss out of himself. It's like you kind of respect it and it's like, okay, cool, fair enough. That's not his fault.

Yeah, no, I like that.

And he doesn't come across like a cunt to be fair.

Seems like it depends on the family because, like, it depends how you're like, there's so many factors and like variables that come into it. But it's also like if like your parents could have raised you in a particular way. But also like the drive behind what makes somebody become an entrepreneur or like start their own thing is rooted in different things. So like, it could be fear or it could be sense of self. So like, if we go to like a wealthy kid, for example, like super wealthy background, yachts and Barts, like, amazingly, like, beautiful life from the outside.

Yeah.

But say on the inside, they're like, I've never had to work for anything in my life. Like, I have no sense of purpose. I get everything I want and I'm not happy. And then they were like, how can I chase happiness? Like, what's going to actually fulfill me? And that comes down to, like, your reason why or like, what's that one thing? Like, your purpose? And I think that lives in everybody, whether you're like, wealthy or pour whatever the fuck you have as your background. Everybody's wants to feel good on the inside. And that goes back to, like, money not giving you happiness. Like, that's the same kind of old argument, but it's. It's true. So I don't know. I think, like, we probably all end up in a similar place. It would have just taken a different course or happened at a different time.

Yeah. I felt the perfect, like the most optimum cause for happiness arguably is like, you come from, like an average normal family, do something you love and then make loads of money from it.

Yeah.

Achieve freedom. That's for like, the optimum. That's the dream, which is what I'm trying to do.

Like. Yeah, I was gonna say that's kind of like, seems like your journey right now.

Yeah, that's what I'm trying to do. Raya. Is that a dating app? Yeah, I've heard of that. Is it like some of those invite only bullshit things?

Not invite only, but you have to, like, apply.

Is it like Hinge, but they check your bank statements?

Not in bank statements, but like, they. I think they check your Instagram. They have like a little board meeting and like, accept you. It's kind of just like they try to make themselves a bit more elite, I think. So. It's like you have like.

Yeah, I've heard of that. Never been on it.

I'm not gonna lie. It's fine.

Yeah, I applied for like two years ago. Didn't hear back.

I've got friend pass if you want me to give you one.

Well, probably inappropriate right now.

Yeah.

Yeah. On that. Do you think? Because I've debated this with a few people on the podcast recently, but also just in general, like, I feel like fucking dating as an entrepreneur is hard.

Yeah.

Harder.

Such a big topic. Yeah. I was thinking about this, like yesterday. I think I was thinking about this. I mean, I don't know.

It's like the reason I ask is because I've spoken about it from a guy perspective, but I've never heard it.

What's your opinion? Or do you want me to give mine first and then you compare it?

My brief opinion is, yeah, I do think it's harder because the debate I'm still having and the virgin. Loads of guys. Do you want to then date an entrepreneurial girl? Yeah, I don't know, maybe if it doesn't clash, but not necessarily. But then because. Yeah, I just think, like, the way you think about the world is always going to be harder to understand. And relate to if they don't get it at all?

Yeah, but it depends on this and.

There'S obviously different cases.

I don't know, it depends. I've literally thought about this so much and one of the main questions which you just mentioned is do they need to be entrepreneurial as well? Like, when you are an entrepreneur, it could just be like, lifestyle, like, in terms of like your situation, how you live. So like having somebody that's able to like pack up and go and like travel the world with you or like you kind of like follow you and like be with you, like work from home, be flexible, like you do your own thing. Is, is that why it would be good to date an entrepreneur or like somebody that is self employed or is it just as long as your long term values align? So like in terms of like family values or where you see your dream lifestyle together in the future, if you both want to get married, like those kind of things that are like, long term.

Yeah.

If those things align, should it matter about the rest? And like, I guess, I don't know, like, if I was gonna speak about like my type, like, in terms of what I would look for in a partner most, most of the time, like, I can't imagine myself dating somebody that isn't an entrepreneur or like, doesn't kind of own their own thing, like where they can travel with me.

Yeah.

Because that's part of like what I love.

Yeah, definitely. Like travel and location. Freedom's a big one.

Yeah. Like, imagine if it's like winter in London, like the reason that we build what we build. Or like one of the reasons, like, it's. Maybe it isn't for you. Correct me if I'm wrong.

But like, no, it's definitely true.

Yeah. For me it's like, well, we build something for ourselves so that we have the options. And it's like financial freedom. So, like, if it gets to winter and I think, you know what, London is depressing as in November and December, why don't I go abroad somewhere hot? We can do that. If I'm with somebody who's like, babe, like, I've got to go into the office. I can't just take two months off. It's not their fault at all. But like, maybe our lifestyles aren't aligned. And like, personally, like, where I am now, like, I think I. I can't imagine myself with somebody that doesn't have flexibility with their career. And also this was really interesting. I saw Michaela and Jordan Peterson speaking about it on like a podcast.

Oh, yeah.

And they were speaking about dating stats when it comes to IQ with, like, genders. So they were mentioning that the higher a male's iq, the larger his, like, dating pool is, so the easier it is for him to find a mate. The higher a female's iq, the smaller the dating pool for her. And it's kind of like, it doesn't.

Surprise me, to be fair.

Yeah, I was. What? I re. Watched that a few times.

I was like, it's like a fact.

Like, she was given numbers. Like, I just want to say the numbers in case I get it wrong. But, like, I'm like, my friends say I'm picky. I'm not picky, but, like, I just have, like, particular things that I look for. But it's. It's hard to find somebody that works for themselves or, like, is like, has a flexible lifestyle, but also, like, stimulates you in terms of, like, their eq. Like, they have, like, a good emotional intelligence and they have drive and passion and that's, like, super attractive. I don't know. And now I'm going to like what my type is, but, like, what's your opinion? What do you think?

I think the location freedom thing is massive. So, for example, yeah, I've got a few mates where their girlfriends actually now work for them as a result of ecom. One was actually here last night, a guy called Max, who I'd actually never met in girlfriend.

How does that work? What did they say about that?

I was kind of asking him because I think, yeah, I've actually got two mates I can think of that have done that. And I think that's because their girlfriends weren't entrepreneurial and they were like, I want you to fucking travel with me.

That's actually kind of romantic.

It's kind of romantic but also like, toxic. I don't know, maybe not toxic, but I guess I don't think it would work for me, but works for them. Yeah, because, like, if they have, like a normal job, whatever, as long as they can travel, it's fine. But then the reality is normal jobs mean you can't travel most of the time.

Like, except for, like, Covid, I guess, because a lot of people met through Covid and was like, work from home. So people have just, like, come together and then figured it out. But I guess it's what works for them. Like, as you said, like, some of your friends, if they've got girlfriends that work for them and, like, it works for them, like, fair enough. Like, it's your relationship, they're the ones in it. If it works, it works.

Yeah.

But I don't know, I feel like also when you find the right person, you don't really have the liberty to then pick and choose. So if you met somebody that you clicked with 100% and then you get to know them and you start to really like them and. And then you, like, they're like, oh, I actually can't travel much with my job. Would you stop dating them?

Yeah, probably not. I feel like eq, like you said, and we're just like. Also. Yeah. Like, it's really hard if you're, like, switched on and, like, I don't know, have, like, deep thoughts about existence and then you fucking go on a date with someone that philosophers is still thinking about. Love island season two.

Literally, though, like, it's hard to find.

That's not to say you can't be very intelligent and watch Love island, but, like, the stereotype is obviously there.

I'm imagining the graph of, like, as intelligence increases and, like, the likelihood that they watch Love Island.

I've seen that graph which is applicable to so many things, which is like, really thick people. So 70 IQ think X, average IQ 110.

Is that actually a graph? Like a thing?

Well, it's like a. Almost become a meme, but it can be applicable to so many things because basically what it says is like, thick people, for lack of a better word, think X, average people think Y, and really clever people also think X. So it's like there's one example I saw on Twitter recently was about. About, like, bitcoin. Thick people buy because it goes up. Average people that think they're clever. But unclever. Oh, no, don't buy it to scam.

Yeah.

Really clever people buy because it goes up.

Yeah.

And it's so true. So many things.

Yeah.

And the reason I say that in Love island is because, like, I feel like thick people watch Love Island. People that think they're clever and need to work 18 hours a day wouldn't. Wouldn't watch Love Island. But then really clever people would probably just watch it because they know because.

They'Ve got time as well.

Yeah.

I mean, it's awareness, like conscious levels.

Yeah. It can be applied to so many things that exact, like, graph. And it's like a meme.

I used to see this meme.

Yeah. It makes the point. But it's so true.

Yeah.

About so many things. Like even, like, I used to say to people that had, like, like mates, that had a normal job, like, even my brother in lockdown, like, why don't we just go to Amsterdam for a week? And I didn't actually say this to him, but they would be like, no, I can't go because I'm working.

Do you have that issue with, like, your friends now, like, where it's like, you can maybe do certain things that they can't do? Like, would you pay or, like, support them with you?

I've done that in the past, but 95% of my close friends now, I do do similar.

Yeah, I was gonna say you're like boys group and stuff. Like, everyone's pretty.

I've got, like, friends from home and stuff, but I don't know, I think your friendship group gets smaller as you get older, and then you probably just naturally end up hanging around with people that do similar.

Have you, like, lost a lot of friends, would you say, like, have you cut people out? Like, when? Since you started? I feel everyone does. But, like, how many people have you cut out and, like, how many, like, real friends do you reckon you have now?

I've definitely got a few real friends from, like, the past that aren't entrepreneurs. But then, yeah, I think everyone has a lot of acquaintances. Especially when you go to, like, uni and shit. You think your friends actually, you just live with them because you were put in a place with them by default.

Do you still chat to your uni mates? I don't speak to anybody from back home.

Yeah. Probably speak to, like, two friends from back home and even then it's quite. Quite limited. I don't know. Yeah, I feel like I don't have that many close friends, to be fair.

I'm the same. Yeah.

But then you probably, like, find more people that understand the shit you're interested in over time. But, yeah, I feel like people that have a lot of friends probably don't have as many friends as I think.

Yeah, I think it's like, there's, like, levels to friendship. You've got, like, your core friends, like ones that are similar to family, where you're like, okay, ride or die. Like, if I need them, they're there for me. If they need me, like, I'm there for them. Then you have, like, the. The second layer of friends which are, like. You probably don't speak all the time.

Yeah.

You know, you could go to them with some stuff, but, like, you wouldn't impress them with, like, everything. And, like, you kind of stay in contact, but it's not that important whether they're in your life or not. And then you've got the third layer, which is, like, Social friends. And like, you've got different types in that third circle which are like, yeah, the ones that you do brunches with or the ones that you're clubbing with or the ones that like, you want to do like a lads or a girls trip with. And you've got like, different reasons for those friends. Yeah, I've seen that a lot. But, like, in terms of real ones, it's not many. Like, I would probably count on like, one hand. Like, the people that are like, genuinely like. I know that if I like anything I needed, I could go to that person. I don't, like, I don't have many and I don't want more. Like, I'm happy with like, a small number of them. Like, I think it's quite nice to have like a small group of people that you really love and, like, know you can trust.

Yeah, it's true. Yeah, I agree. Like, small circle of people really. But yeah, Dane's fucking hard. Like, I don't know. Like, people are hard. People's people are complicated.

People are. People are difficult. Like, sometimes I just consider, like, it's just being alone. I'm like, happy. Like, not even in a depressing way.

You live by yourself, don't you?

Yeah, I'm like pre children online.

You get stalked, broken into.

Someone asked, I don't know if you saw my Instagram. I did like a Q and A yesterday. I put it on my story. And then someone was like, how tall are you? And do you have a belly button?

I saw that actually.

Yeah. I was like, oh, I feel like you're pre qualifying me. Like, I'm obviously not your type. I don't have a belly button piercing. And then the second person was like, do you live alone? And I answered it. And then someone like two people responded to it and they were like, no, that's creepy. Then I was like, well, actually, that is a little bit creepy. It sounds like asking. I don't know.

They're probably the same person asking different questions over like five different Q& A's to establish. Are you like their murder spec?

That sounds like. I don't know if you've. I've heard some, like, I don't know if you do like, horror stories on this podcast.

Well, I haven't done it, but I fucking love horror stories.

Do you want to hit. But this is a real story, though.

Well, yeah. Share it.

It's actually. It gives me chills when I think about it. It's actually dating stories that kind of falls in with what we're talking about?

Yeah.

Okay, so you ready? So there was this ASMR story. So I was actually. I heard this when I was in Cape Town and one of the girls, like, I went to this co working space and there was like a part which was like, just for women, which was called Future Females. It was like part of this whole co working space. I became really good friends. This one girl went out for dinner, I think maybe a month before I came back to London, and she was telling me a story about one of her friends who met this guy on this dating app. And they were speaking for like, three months and going on dates, and they hadn't slept together yet. So, like, for three months, this girl was like, I really like the guy. Like, he's not pushed me at all. Like, he's. He wants to take it slow too. Like, he's super chill.

Yeah, I know.

Don't believe a guy wants to take it. So for three months. Yeah, so like, he wanted to take it slow too. And she was like. Thought he was like, the one. And she was like, oh, my God. Like, it's going really nicely. Like, we go out for dinners. They lived a little bit away from each other, so that's why she hadn't gone back to his house or him to hers, because they'd meet halfway. And then there was one night, like, into the three months where he said, like, do you want to have dinner at my place tonight? Like, do you want to come over and I. I can cook dinner for you. Like, you can stay the night here and then you can. If you don't want to say that, you can get the last bus home or you can stay and leave in the morning. And she was like, okay. So she was, like, really excited. So she goes to this guy's house, right? And how the house is laid out is you go through the main door, and it's his bedroom first. So you go through his bedroom, and then the next part is like a living room. So it's kind of like in a flow, like the whole house, like, all on one floor, like his bedroom. Then you walk through and then it's like a living room space with, like, a kitchen and like a bathroom. So she walks through and he was like, I'm so sorry. My room's super messy. Like, let me go and, like, tidy it. Give me like 10 minutes because I'm a bit embarrassed. Like, just stay on the sofa and I'll come out at night. 10. So she sat in the living room on the couch. She's waiting. He's like, she hears it. He's, like, tidying up and stuff. 10 minutes pass, and she's, like, getting a bit, like, bored. It's just, like, on her phone. And she, like, the doors closed, and she, like, knocks on the door, like, shouts his name, and he doesn't answer. And she, like, knocks on the door and she's like, are you nearly done? He was like, hey. Yeah, I'm so sorry. Like, I'm nearly done. Like, give me, like, another 10 minutes. Another 10 minutes passed, and she's like, still not said anything. And basically she, like, messages her mum. And her mom knows about this guy because she's been dating him so long. She was like, mom, like, this guy has, like, I'm at his house for the first time tonight. And he said that he was gonna tidy his bedroom. And he said it was gonna be 10 minutes. He's been in there for, like, 20 minutes. Like, 25 minutes. I don't know what to do. And she was like, just like, call me. Like, I'll call you on the phone. And just keep it on, like, silent or whatever. Give it five minutes. And, like, if it gets, like, half an hour and he's still not out, like, call the police, just to be safe. So the mum calls. She's just on the phone, like, silent because she doesn't want, like, the guy. She's getting a bit scared, basically. She was like, I'm gonna stay quiet. And she just hears, like, the rustling in his bedroom. She's just a bit odd. Like, I've been by myself now for, like, 30 minutes. Her mum's like, okay, darling, like, call the police. Like, just call the police. It doesn't matter if it's stupid. Like, just, like, to be safe because, like, I'm not close to you. Just call them. She calls police. The police arrive, like, 10 minutes later, and they come into the room where she sat, and they're like, are you okay? Like, has anything happened to you? And she was like, no, I'm good. Like, he's just been in there for so long. And they were like, okay, like, we want you to stay calm. We're gonna walk you out the house. Because she couldn't leave the house because it was like the door was through his bedroom. So they were like, that's what. So she was, like, kind of, like, trapped in there. Like, she couldn't have left because she would have had to walk through. So they were like, just keep your eyes shut.

How did they get in?

Huh?

How did they get in?

The police? Yeah, they've like, banged through the door. Like, they've gone through the door. Like, she sat on the other side.

Oh, so they've been through the bedroom.

Yeah, they've been through. And then they've walked through the bedroom and now they're in the living room. So she's just heard them, like, obviously, like, break in because she's like, there's this guy that I'm on a date with. It's the first time at his house. Like, he's been in the bedroom for, like, 30 minutes. He's not coming out. I'm a bit worried. Like, I don't know what to do. And they're like, keep your eyes shut. And we're gonna have an officer, like, hold your hand and you're gonna walk through the bedroom. And then we'll like, wear all our answer everything to you. She goes through and she's got her eyes closed. And as anybody would, like, you know, you want to take a peek as she's walking through the bedroom. She, like, opens one eye and looks to the side. There's newspaper on the windows. The bed's been folded away, and all there is is plastic all along the floors. One singular, like, desk thing and a saw.

Oh, my God.

And this is a real story. I've got, like, goosebumps. She goes outside and the police officers obviously arrest the guy. And you can probably assume, like, what he was planning on doing to her. So mad. Don't trust the people that you match on.

That is. Yeah, I did not see that coming.

Yeah. How scary is that? But that happens.

Well, this was someone you knew.

It was someone that my friend knew. So she told me the story about one of the girls that she knew.

Yeah, I feel like that probably happened, like, similar up stuff probably happens.

It must happen every time because there's.

So many people in the world, we.

Just don't know about it. But like, dating apps, there's so many, like, horror stories, and it's like, how are you supposed to know? And people blame dating apps. Like, I get it. Like, a lot of predators might use it. But also, like, all those people are still real humans that hang out in normal places. Like a predator on, like, Hinge or Tinder or somebody that is hoping to, like, find a victim. They go out to all the places that we go out to. Like, they could be on the street, they could be in the pub, they could be in the restaurant. Like, it could be another guy that you give your number to. So it doesn't really, like, protect you in general, but it's like people are kind of fucked up. Is the moral story.

Fuck.

Yeah. Sorry, that got a bit dark. But like you said you wanted the story.

Nah, that's a good story. That's like horror episode. I remember having a weird experience like five years ago on a Tinder date.

What? What was the. Yeah, let's talk about like, date.

It wasn't as weird as that, but.

Well, I hope not.

It was in Newcastle. I remember going to meet this girl before going out, but then I was like outside her house for like 25 minutes and it was a similar thing. I remember. I've just remembered this. I've not thought about this for years because, yeah, I remember her saying like, oh, I'm nervous or whatever. Like, wait outside. I was like, five minutes. Okay, wait outside. Wait outside for ages. And then I hear someone shouting my name from like another building. Like half an hour later. This is like nighttime, like a different voice. And I mean, what the going on? And then I bumped into her like a day later or who I thought was her.

What, did you go home then?

Yeah, I was like this, I'm going home. So just canceled it.

Yeah.

I try to think what happened now and then because I remember little bits of it. I remember. Yeah, yeah. Like she texted me saying like, hahaha. Like I do this all the time or some. And I was like, what the foot's going to. But then I bumped into the girl I thought it was. Or I just randomly crossed paths with her and like stopped in the street and she didn't know who the fuck I was. Also she was claiming catfish. So it was either some weird catfish. I reckon it was like some bloke.

That's so creepy. What was the voice? Was it a male voice or a female voice?

It just wasn't her.

Well, glad you're alive.

Yeah, that's the only weird one, to be fair. That just reminded me.

That's so. That is kind of weird. That's scary though. I don't know.

Years ago.

Yeah, it's weird.

Yeah, it is. Have you ever any weird ones?

Not really. I don't really date much. Like I'm actually really. I used to be super, super shy. Like really introverted. I'm really happy, like alone. Like the thought of going on a date with somebody that I don't know. I genuinely prefer to order Wingstop and watch a movie and sit by myself in my apartment.

Yeah.

Like, the appeal of like first dates is lost to me. So I don't really date. Like I'll. I've been on A few dates yet, but I've never had. Have I had a bad date? Not really. I've been quite lucky I guess but I have not dated enough to like have bad dates. So I've not really had any bad experiences and I've been in a relationship. I was in a relationship for like three years and I didn't. I didn't go on my first date till I was probably like 2020. I think my first ever property was with my ex boyfriend. They had been on any before.

Oh really?

I was super shy. I used to just do sports. Like I was around lots of guys for like in the sport that I was doing but it wasn't like romantic. It was just like boys were always like mates to me. Like friends.

Yeah.

I never used to say yes. Like I was super awkward with like dates and romantic stuff. Like really shy.

Yeah. Fuck yeah. I've had a few bad days but nothing weird.

Apart from that we're lucky we've not had like weird shit happen.

There's probably a lot of stuff like. Yeah. Whenever I watch like a horror film I think this is definitely happening like within a mile of me or something or within a few months. Yeah. I want to make horror film actually. I started making a horror film called.

I can't support you. Like I can't sacred because I'm not girls.

When I was 16, we filmed. I say we, me and a bunch of friends I forced to be actors in it.

Wait, you've got a horror film?

No, I filmed like the opening sequence to when I was writing when I was like 15, 15, 16 and then we. I filmed the opening sequence on an iPhone4 but I've lost the footage. I always joke that it was like play it now.

I was like B roll.

Yeah. It was called the Sacred Woman.

The what?

The Sacred Woman.

What was it about?

Just like an old lady. Like a haunted lady.

That actually scares me.

I actually love. I actually had a mask. I used to be fucking weird. I used to. I had a mask of this character. I used to just put it on when I feel around the house.

Please don't scare. Imagine like ask someone to have a podcast. It's like perfect sounds.

I have it. But yeah, I reckon like one day I'll just make a horror film just for me. I'll just.

Just play it by yourself every weekend.

I just think it's like I don't know this. It's just so sick. Like the excitement of like fear.

I don't know. I feel like a lot of people find fear addictive they must do. Otherwise it wouldn't. There wouldn't be like a market for it. But like.

Yeah.

I don't know. I love psychological thrillers.

Yeah. In a way.

Pure gore. I love storylines. Yeah.

Not gore. Like my favorite horror film. I like Hereditary. That's a good film.

I think I do have my eyes closed. Is there like. Does her head spin or something at one point? Oh, I think. Is that the girl?

Her head gets chopped off. She hits like a thing and then the mum's like, upside. Their mum chops. Hereditary.

I have seen with the girl who's got problems.

Yeah. And she's like, oh.

Oh, yeah. No, I remember that. Oh, no. That gives me shivers.

The cloak. Yeah.

Don't like it. That ruined that sound.

People listening to this on earphones, gonna be like, gonna have shivers. But that's a good film.

No, I just like, that's like the idea of like nightmare. That's actually torture if somebody wanted to talk. Actually, I'm not going to give this to the public because I'm just. I'm inviting people in.

You don't like being there's 24 hour.

Concierge in the building.

Yeah. Definitely not putting your dress on.

Mm.

Yeah. Fuck, yeah. I'd like to make a horror film. Maybe I should base it in South Africa and base it on that. That's quite a good concept.

I'm not gonna lie. It would actually be quite a good. Yeah, but maybe make it a little bit. Like there's more to it. Like she doesn't get away like that straight away.

Yeah. You could have it like he tries 10 different girls.

Like, she loses like one finger. No, I'm joking. There may be like a Ted Bundy vibe mixed with that plot.

Fuck. Like that whole torture shit as well. I used to watch like Sore highlights on like YouTube because my parents would never let me watch it.

I just don't understand people like you. Like, I'm sorry. I never understood it.

I was like, how can I get into it now?

I don't know how you could ever.

I just find it intriguing.

My best childhood friend was obsessed with the sores. And like, I'd literally rather like, I'd cry.

People must love it because it wouldn't be a thing otherwise.

But like, imagine like what scares me more is that people exist that can think of that stuff.

The amount of murders that have been inspired by that, that's also another issue.

And that's the same with a lot of things. Like, even with like Hannibal. And like, I love Hannibal. Did you see Hannibal. Like the series.

I should never seen it. Never seen the films. I've heard of it.

And you say you liked it. That's actually a bit embarrassing.

Yeah.

Something. Yeah. Silence of the Lambs. Okay. You can't have watched Soar and not seen that classic, like, psychological thrillers and like. Oh, no. Yeah. Hannibal's amazing. There's like a Hannibal series on Netflix. I was watching it with my best friend and then it got a bit too scary. And then we were both, like, having sleepovers and getting nightmares at the same time. So I was like, she won't stop watching it. But the plot is so good. Like storylines. What makes it. I hate horror films purely because it's, like, gore for the sake of it. There's no reasoning behind it.

American slashes that are just shit.

There's a lot of, like. Is it like the Korean stuff, which is really fucked up. Yeah, like Korean.

I saw that squid game recently.

What do you think of squid game? I loved it.

I thought it was pretty good.

And I watched it by myself and it wasn't.

I watched it by myself over, like, two nights.

Yeah. I literally, like, binged it in, like, 40 hours. The same.

Yeah. I think it's cool.

I think it was actually, if you've.

Been to South Korea and it was so sick.

I think you mentioned that the other, like, on with. When we're with Fred and Tyler. You mentioned South Korea. I'd love to.

Tokyo three times, but I went to South Korea once and it's like Tokyo, but without any English signs. Like, more native.

Like culturally. Like, you're just immersed.

Yeah.

What's it like, though?

Just fucking, like. I'd just say, like, neon lights and color.

Futuristic. Does it feel like you're in the future?

Yeah, I've always liked that. Sort of like, Tokyo and, like, career aesthetic.

Yeah. I mean, I've seen it. Like your branding and stuff.

Yeah, it's cool. But then, yeah, we went to something where you look through binoculars at North Korea. I'm not joking. There was. I can see slaves in the field. I'm not joking. Unless they were just.

That's great, because you can actually. You can tour North Korea.

It was like three miles away over the border. Because we went to the border. But then at the border, they let you go so close because you can't.

You're not allowed to film, even though I think.

But I thought, fuck this, because there's some story of, like, some American student going in and never come back.

I don't know. It's a bit creepy. Isn't it? I kind of like the whole, like, journalist aspect. Like something about being like an undercover journalist.

Simon Wilson, I'd like to get him on the podcast actually. He's a fucking legendary YouTuber. He does like the weirdest travel shit. Pretty sure he went to send me.

Some of his stuff. That sounds cool.

Yeah, he does like, weird shit. He just went to North Korea by himself.

Yeah. I think that's super interesting. But like, do you like Louis Theoreau?

Pretty sure it was North Korea. Yeah, definitely was North Korea. I'd be too scared in case like Kim came out and fucking decided to lock me up.

Kim just jumps out. I'm pretty sure they have like a big post. It's like a big thing that has like Kim Jong Un.

Yeah. If you don't bow to it something, it's like game over.

And you're not supposed to film. But it was like Unilad or something. They had a guy, one of their like journalists go and he was like kind of filming it. Yeah, but you're not allowed to. But he's super interesting. I'd love to do it for like corruption stuff. Like if there's underground, like human trafficking, like things that like, matter that people don't talk about. Yeah, but that's be so dangerous. Beside Andros, that shit happened.

Did you get Kim Jong Un podcast, Kimmy? I probably shouldn't even say that. It'd probably get my channel deleted or something. Do you think got YouTube under his thumb maybe.

Maybe get a strike like Covid?

Yeah, true, true.

You can't mention anything.

You're not allowed to mention that sort of shit.

Have you spoken about C in any.

Of your interviews in the old ones? We used to.

There's been a few. Like quite a lot of people have had their account banned, taken down that Instagrams like with like because of mentioning it.

That's mad. Yeah. That's the whole of a podcast, to be fair.

Like I was gonna say I could.

Speak about for like hours media covered thing. But I did have Covid. Felt like I had a cold and then I got better.

Did you lose sense of like, taste?

I did say cold. It was about definitely like I felt ill to be fair. But yeah, I couldn't smell or taste.

For how long do you remember?

A week.

It's not too bad. I've lost.

I was smelling like deodorant and like aftershave and I couldn't smell it. I put it in my nose.

That's kind of scary.

Yeah, it was kind of weird to Be fair.

And like, taste, like losing taste.

Yeah. I was in bed for like five days, which is like a world record for me.

And I just, I guess it's just like a flu, like, but people have like, reacted to it differently.

But have you heard it?

And I've literally. I traveled a lot as well. Like, I went in so many different countries and I've not had it. And I've been around so many people not had it. Like, I've had a few, like, colds. Like two colds. That's it. Like, I lost my sense of taste in my mouth, but that's because I got all four of my wisdom teeth removed.

Oh.

And I literally couldn't taste in half my mouth. And I was like, I can empathize with people that had lost it from COVID or whatever.

But yeah, it's mad.

Yeah. That's closest I've been to it. I've been fine.

Yeah. Right. Well, to bring it back briefly before we wrap up then, because I could go on a tangent for about six years about North Korea alone.

How long have we spoken for?

About an hour and 40.

It's a pretty decent podi.

Yeah. What's the plan over the next year then? I always ask. I've got a new theme. I ask that sort of question at the end.

My plan in terms of like business, personal, just everything overall.

Yeah, Yeah.

I don't know. Like, in terms of work over the next 12 months is to launch the High Ticket info products launch. I've got like two launches in the next, like few months. We've got like the, the media company launching in the next 30 days, like in November. High Ticket info product for the LinkedIn thing. And then I also want to. For the agency. We want to use the High Ticket info product to then train virtual assistants and place them into client accounts. So for example, if someone goes through it and they're like, okay, they've had somebody trained and they want to outsource it to an agency or they want to hire a va. The VA that works for me, she were basically like. And she's based in the Philippines. There's a bunch of other virtual assistants who don't have experience with LinkedIn, but there's like lots of companies looking for it. We're going to get her to put all of these VAs through the training that I've created and then we're going to place them into like, companies. So they're going to pay. Kind of like a recruitment thing.

Yeah.

So that's like the next branch for the agency. That's like the work stuff. I want to take the media company to like a million subs or whatever across all our platforms in the first 12 months. And we've got a big goal. But like I really want to blow that up. Like that's important to me. And then personal. I don't really have any like in terms of personal goals. Like depending on travel wise, like I'd like to go back to spending like six months in London, six months abroad.

Yeah.

And like be in a place financially where I don't even have to like think about it, where I can just be like, oh, I can put six months down on a place up front and like have just a six month contract instead of having to break clause or have two places and then just alternate between them.

Yeah.

Maybe like sublet if I can in some way. I don't know. So yeah, that's kind of it. I don't really have like huge goals. It's mainly just like the business stuff and then like being happy. I want to do base camp. That's like a random other goal. A girl that works with me, one.

Of the teams, she's in Everest.

Yeah, she just.

Not the team management software. No, I was thinking that.

No. Base camp. Yeah, I actually used to use basecamp as well. No, I'd love to do like a few other random things. Like I'd like to do ever passing like a silent retreat and would be really cool. And then do like base camp. Just do some like wholesome shit, you know, like reconnect. Maybe ayahuasca.

Interesting. I was gonna say that.

Yeah. Just because I'm terrified of it. Like I'm. I've always been really scared of like drugs. I could just get anxiety around things that I can't control. Even roller coasters are a thing that I came over quite recently. Recently. But ayahuasca, like I'd love to go down a path of just like the psychic. We spoke about this earlier. Like psychedelics, maybe even microdosing. Lse, like really going into the biohacking side of things. I think once financially I'm coasting where I'm happy and I've hit like financial goals. I'll be okay. Like what, what cool can I do to like make my body like you.

Probably say ayahuasca, then realize why was I waiting to hit financial goals to do that? Yeah, there'll be some weird.

Yeah, it'll be some weird like inception stuff. But I think like maybe pushing myself to do things like, like ayahuasca. Would be a big thing for me to do because it scares the shit out of me. But, like, self development and like, I guess like trauma exploration.

And what you need to do, by the sounds of it, is go to North Korea, do a shitload of psychedelics, meet Kim, come back, move to some obscure place six months a year, and then you set. Yeah, something like that.

A good mix me, happiness for life. That's what I feel like. I could probably finish everything that I wanted to do in, like, a lifetime in the next few years, and I've got nothing to do.

Maybe keep North Korea for a bit later.

I feel like North Korea is going to be like, the cherry on top. Like, maybe North Korea is like, for my 30th birthday, my gift to myself is going to be like, a tour with Kim.

Yeah, they'll probably be like, you can go to Mars by then Germany. Like, North Korea would be like, old news.

They'll probably happen in the next, like.

With Branson's airline or some shit.

Did you see the Elon thing with, like, the human bots? Yeah, he did like, the. The tour. Like, the. Not the tour. Like, the thing where he, like, presents it. Yeah, similar to, like, the car with, like, the, like, the bulletproof glass, but the guy smashed it with the hammer and it was a bit awkward.

Yeah, it's mad. Technology's fucked. Like, it's actually like the exponential shit over, like, our lifetimes provide. I don't die young.

It's gonna be like. I guess that's like Dave Asprey's thing, right? Like, obviously, like, bulletproof and, like, doing all the biohacking stuff. Even, like, stem cell technology. Like, we can grow tracheas that we can grow organs and do, like, organ replacement with stem cells. So we don't even. We're not going to need, like, real people to donate in the future, probably. Can you imagine, like, being able to replace your skin or, like, you free. Like, a lot of people, like, cryo, like, freeze themselves after they die. Like, we're probably just regenerate like snakes, like, grow new skins at some point.

Yeah, it's actually mad. Geez. We could go on a whole other tangent about that.

And I was gonna say, I feel. You're like, before we wrap this up, and I'm like, so technology, Kim, and internal happiness, how do you feel about that?

They're all good topics. Yeah, I'll have to say a part two or something at some point. Yeah, I'll come on your podcast before I get to a million subscribers.

Yeah, I was Gonna say before you.

Get too big when you're starting it.

We're filming the first episode on Saturday.

Oh, who's we?

As in, like, the team?

So are you the main. You the host?

Yeah, I'm like, the host. And I've got my business partner. I've got somebody who's doing content management.

That's probably a lot higher production value than this.

No, like, we've got, like, some good equipment and stuff. We've got a videographer coming down. So we've got, like, a little team in place, and that'll be cool. The first guest, he's a friend of mine, but he's super interesting. Big audience. He's gonna be. He's, like, the perfect person for us to have on as, like, a first guest for, like, the kind of image and brand we want to set for ourselves. So he's number one. He's got the test. I'm like, bro, like, keep four hours your day free. Like, I'll take you for dinner afterwards. Just come do this. Let's talk. You give me feedback, and then we'll line up, like, three, four people, like, in a row afterwards. So I'm excited. We're both gonna be podcast hosts, and then you'll come on as a guest.

Yeah, you got to practice on this one.

Yeah, daddy. Okay.

Yeah, it's good.

Okay, cool.

Speak very well. Very well.

Thank you.

I guess with that said before, we bloody dive into North Korea and Elon Musk, Future Technologies and Ayahuasca. We'll wrap it up there then. What was that? Episode nine. And, yeah, listen to this wherever the fuck you want. Spotify, Apple Music, YouTube. It's hard to measure a podcast because it's on YouTube and other platforms. Yeah, I guess. Just listen to it, share it. Andy Fisella used to listen to his podcast, and he'd always say, just share it. At the start, that was, like, his payment, his fee. So, yeah. With that said, hope you enjoyed and see you in the next episode. Cheers for watching. Cheers for listening. Bye.