Matthew Kelly looks back at launching Space Goods and his first product, Rainbow Dust. He built it around taste, simplicity, and strength that beat competitors, positioning it as a bold market leap like Tesla did.
I don't want to do a tablet. I want to do something that's enjoyable to consume, which I think this is. It tastes great, it's all in one, you know, super simple, all that. It ticked all those boxes. Super simple, looks great, stands out like a sore thumb from everything else on the market, is way stronger than anything else on the market. It's kind of like, I think when Elon Musk said something about Tesla, like, to compete in a market that's already got brands and stuff, you need to be like leaps and bounds better, not just, you know, the same with a different angle. And I genuinely believe, as a version one first product, and even the name Rainbow Dust. Who the has a product Rainbow Dust? I do, because I'm trying to be. I'm trying to be a reflection of me creatively, which it very much is, which is kind of weird, eclectic, whatever you want to call it. Some people might say it's gay, but I don't think it is. I think it's very unisex and yeah, it's a good product.
