Making Rainbow Dust: The Accidental Coffee Business! #mattkelly #founder

I would unscrew capsules of lion's mane, ashwagandha, cordyceps, all the primary ingredients that's still in the blend today, put them in my coffee, but also into, like, chocolate powder. And there was, like, you know, different prototypes of rainbow dust. Yeah, that became, like, the initial prototype of rainbow dust, which, like I said, the original story was inspired by mushrooms. I thought, well, I wanted to create, like, a legal alternative. But then beyond that, practically, it was just a function of coffee, because I loved coffee, was drinking loads, wanting to figure out what the next thing was for me. And ironically, in the process of trying to make myself feel better to do that, the thing that made me feel better was the blend I made. And I thought, actually, this is the next business. I. There's a lot to unpack there. But that's like the honest story.