Money, Success, Highs, Lows & Life Lessons Chat with Tyler Newman | Midnight Podcast Episode 42

Okay, so we are in beautiful sunny Marbella at this incredible villa and I am joined by the one and only Matthew Kelly.

I can know the full name.

The full name. Some of you guys may have seen Matt before with his podcast the Midnight Pod and some of the content he's created for those that don't know. What's the short brief of who Matthew Kelly is?

Fucking hell. I guess like I just said off camera, probably, I'm probably a fairly interesting case of someone that's been in the fucking ecom game for like seven years, still very much publicly documenting the process of the highs and lows, which I think firstly, not as many people have as many highs and lows probably at this age in that capacity, but also way less people share them. So that's why I started doing with the pod and I guess I've started to build a bit of a personal brand unintentionally through that. And yeah, now I just document it on the Midnight Pod and my new brand, Space Goods is what I'm working on now, which is the next generation wellness brand, Mushroom brand, basically. It's just off camera actually. Let me just grab that. Quick, bring that in. Oh, I just broke this. Yeah, the next generation wellness brand Rainbow Dust is the first product. So that's what I'm working on right now. The vision for that is essentially long term bring. Bring psychedelics to the mainstream like cbd. Kind of view it as like an athletic greens for the mind. It's very pink because I love pink. And yeah, fucking, I guess I'm a serial e comm entrepreneur that's still fucking in the process of making it, but sharing a lot of that stuff. And yeah, I feel like I should probably be wealthier than I am at this point given how much shit I've done. But I've got a wealth of experience and a great network which is probably my greatest asset. And I don't think there's that many people documenting the similar stage of stuff that I'm doing because you often get people like Ben Francis, Stephen Bartlett, whatever, like big like headline names sort of in the online world. But then firstly, they're on every fucking podcast, everyone watches the same thing and everyone's heard their story a million times. And they're probably slightly less relatable because they've already like fully made it and even. And they've made it to like a ridiculous level, billion pound business and stuff. Whereas most people I think that are getting into entrepreneurship and stuff want to see what less known people are doing, which is Myself included, a lot of the guests and a lot of people we're here out with as well have got fucking cool brands and interesting stories and that's really what the pod's all about. And yeah, I die.

And so the brand previous to Space Goods was probably the brand that hit the biggest scale before. Roller coaster.

Fucking roller coaster. Yeah.

And there you've told this story a million one times before I dive into it. But to give the audience an idea of the scale of that brand within the space of, I mean, how many months that was eight figures run rate, right?

Yes. I had a few different brands over the years. I'd go and watch a recent episode I did on my own pod, which basically put the whole story together in two and a half hours. Way too much red wine. But then more recently brands probably people would know would be Midnight City Jewelry, which I scaled to like 2 1/2 million run rate, but I was never passionate about it. Then I launched the problem brand, Neon beach, which is arguably like the quickest scaled econ brand fucking ever, certainly in my experience in the uk. Yeah, I got that to like a million a month in like 6 months. Thought I was gonna retire off that brand. Ran into loads of supply chain issues. Go and watch episode one for the full story on that. And yeah, it was a fucking nightmare. It taught me a lot. And I'm no longer involved in that business. It still exists, which is cool. So do both the brands. But yeah, that was a dirty little roller coaster to say the very, very least.

Cool.

But yeah, you don't realize the value in fuck ups like that until you reflect on them and come out of them and start the next thing. That's a pretty cool story.

Big believer that success leaves clues. And obviously a lot of my audience are maybe more property background, but at the end of the day, winning in property, winning in business, winning in life, there are patterns, right. And you know, those that win have a lot of common attributes. In your opinion, what does it take to win in business?

I have to preface these questions because maybe my self esteem is still just super fucking low because I feel like I haven't made it yet. But yeah, I think I'm aware that I definitely have made it to a level because I've done a lot of cool stuff and I've fucked up and I've won in certain things and then failed in other things and I'm definitely gonna win with this next one and I think that's already starting to happen.

You're too humble.

I'm probably too Humble. But yeah, I guess overall I'm still aware that. Yeah, of course for my age and shit, definitely like net winning. Yeah. Especially this weekend. But we'll keep that story for another day. What was the question?

What does it take to win?

But yeah, I think like my identity has always been like I'm a successful person, I'm a winner since I was like fucking 10 years old. So and the reason I think that is because. Well I think that's the first point. I think the first thing is to just fucking believe you're a winner from day one. Because I completely agree with Andy Fisel. I probably said it first like winners win period. So it's either who you are or who you're not. And probably less people are that than aren't. But yeah, I think it takes firstly just a sickening self belief before anything because that's all you ever have at the start. And then I think beyond that it takes knowing the next steps, probably knowing what the fuck you actually want to do, which initially is always more foggy but becomes clearer. And then when you, you know, go down a certain path, maybe start an econ brand, you figure out what's what, you like, what you don't like. I did like I was in econ but then I didn't teach you like what I was building and now I'm building this, which I'm way more interested in. But yeah, so it's self belief. I think it's knowing what you want to do and then it's just putting the time in but making sure that you're not. Just don't be like everyone else because most people are just pretty bad at what they do. Like which sounds terribly arrogant but just make sure you're doing every job to the best of your ability. Like when I worked in Waitrose on 4 pound 34 an hour, whatever it was, I was the baddest on those shelves because that's the mindset.

Yeah.

And it's the same in like sport and stuff. And I've got into running recently and like I like the kind of David Goggins mentality of just like I'm a bad motherfucker and you have to have that mentality with everything because yeah, like literally nothing. And this is like the fucking slogan for this first shoot we did. Like nothing exists until you create it. Which I think is actually a mad slogan now. And it's so true. Like if I hadn't sent a certain DM a week ago, certain events wouldn't happen this weekend. That's Just one niche example, which won't be gone into detail, but yeah, it's so true. It starts with believing in yourself.

I love that.

And then goes to those other two things, I think, fundamentally.

Okay, what are some core values or principles that you live by?

I kind of answered this on the POD I did recently, so maybe this is quite fresh in my mind. I think the first one is just always try and do the right thing. Like, just lead with integrity. Which is probably the worst part about what happened with Neon beach is that a lot of people said that I wasn't doing the right thing and that was a fucking scam artist and shit, which couldn't have been further from the truth. Yeah, so that's probably the first thing. Always have genuine intentions with whatever you do. You're not always going to get it right. But there's a lot of people, not a lot of people, but plenty of people don't have that, I think. And they fucking do shit dodgily. They maybe just want to make a quick buck, which is probably like a cultural thing now because of, like, Twitter and TikTok and stuff. Like, people aren't really looking at what the fuck they're actually doing. So you've got some great hat dropshipping store. There's like something going around on Twitter right now with like, recurring billing scans or some bullshit, which I've seen about. And it's like, fucking hell, man. I don't know how you sleep at night doing that. So that's the first thing I think. Lead with integrity, I think. I think the next thing is be authentically you. And I've kind of always tried to do that. I think particularly on the POD is the first time I started sharing that, like, and being authentic yourself, but also just being honest about shit. And obviously, like, Instagram and stuff is a highlight reel. And mine is as well, because it's a fucking dating app at the end of the day. But, yeah, networking, I think. Just being authentic. Yeah, because people can tell when you're full of shit. And again, I think there's a surprisingly sad amount of people that, particularly online, are full of shit. Like podcasts, YouTube stuff. It's all just me, me, me. I'm a brilliant. I've never been sad in my life, all this shit. So I think that's probably the next thing. I'm trying to pick three. I think the last one is probably just something I've started to think about more and more and more now is just like. Like, do it today kind of mindset, like, which is hard in itself. And I was actually speaking to a girl in the pool earlier about this who won't be named because I'm very aware of my mortality and shit, particularly as I've got older and I'm, like, fucking getting older and stuff. And there's so many things I want to do. There's so many, like, fun things I want to do and, like, partying and whatever and traveling, but there's also. I'm also acutely aware of what it takes to actually have that lifestyle that I want. And, yeah, you have to. There's a very fine line between, like, hustling in your 20s, for example, and like, YOLO in your 20s. I think I've got that line almost perfect over the past few years, which is why I don't regret spending money on stupid cars and shit. Because, like, if not now, when? In fact, that's what I'll say. I tweeted this the other day. I think if not me, who? If not now, when? People are gonna start using that in, like, dating apps as an opening line, but I wouldn't recommend that. But that is kind of how I view everything now. Because, yeah, it's really sad to see so many people just saying they're gonna do something and never actually do it. Never even try to do it. More importantly, whether that's a business, a fucking starting, a sport, messaging a girl.

Yeah.

So, yeah, I think that's a beautiful quote. I don't know if I made that quote. Maybe I just saw it subconsciously somewhere else. But.

Although obviously very humble and modest and first to admit that obviously there's a long journey ahead and we haven't made it. But at the same time, you have had a certain level of success. You've had the supercars, the penthouse apartments, the incredible holidays.

Yeah, true. I probably don't give myself credit for that.

Which is a life and something a lot of people aspire to, but obviously still students of the game. Student of the game. We surround, and it's easy to forget all that because we surround ourselves or in proximity, Especially your podcast of people that are decades ahead or years ahead and have sold businesses for tens or hundreds of millions. What have you noticed are the patterns amongst those people that are more successful, or what things have you learned from those that you think have helped?

In a general sense or business sense?

In a business sense.

I think one of the first things is they've just been doing it. Or they've been doing something for a long time.

Yeah.

Which. And there's different versions of Long time. Whether that's five years, 10 years, 20 years. But none of them have done it in six months, which is why it fucking. The whole like TikTok dropshipping culture pisses me off. You get 18 year olds dishing out life advice that have been in the game for two months and they've had one decent week on Shopify and now they're a certified baller. And like, there's just so much fluff and there's so much bullshit on places like Twitter, Instagram with all that. That's the first thing, probably like time. I think the next thing again is they're actually all just fucking nice people.

Yep.

Like, I'm not thinking of any particular example, but like, there's a lot of like scammy forex people I've seen online and they all just come across like cunts. And it seems like no coincidence that they're doing kind of dodgy, gray hat people that have actually built like legitimately impressive businesses, which I know plenty of them. Yeah, they're just like decent people, I think because it comes back to what I said before. Just leading with integrity and not being a cunt and like not trying to be a con. At least, like, people will have the wrong perception or get the wrong idea sometimes. So that's another thing. I think the other thing, which I was never good at in the past and actively now I've got like investors and probably like kind of informal mentors a bit now, is that they recognize they can't do it themselves. Whereas I was trying to do. I did so much shit myself for years, probably way too many years, which teaches you a lot. And like you become a very, like a generalist in whatever capacity you're operating in. Like for me, ecom. But then it's like, like I'm not a finance guy, for example, which is where I got last time. So now I'm getting the advice to get someone that's actually a wizard at that. But that in itself has an element of like imposter syndrome, which I'm. I still deal with.

Yeah.

But then I meet people. Like, one example comes to mind. It's Vihan, who's 23 and came on the pod and raised with millions for his POM dating app. And I'm like, how do you. How do you employ people that are like 10 years older than you? And it doesn't even bother him. Or at least it doesn't seem to. Whereas for me, even now, it's like, I don't know what it is. I Have a little. It's like if anyone's older than me, they couldn't possibly work for me. Which is just.

It's a limiting belief, isn't it?

Yeah, it's exactly that. It's a limit. Limiting belief. So, yeah, there are a few things that come to mind. I mean, there's probably a billion. Trying to think of a few more off the top of my head. I think ultimately as well, they all back themselves and have to kind of take two sets back, three steps forward. @ one point, for example, Jimmy that's in the villa with us, fucking sold his business for a shitload of money, hair burst. And he used to work in phones for you. Like there's like a picture of him that he put on his Instagram. And like, you have to remember that everyone comes from. Well, most people, anyone worth admiring comes from normal or humble background. They're not silver spoon. So yeah, there's always a point where you have to like, you know, jump off the cliff and build the wings on the way down. Whether that's like quitting a job, starting something when all your mates are saying it's bullshit. Because that's the most dangerous part is like when you might actually just never start. But once you start, you get momentum, you figure things out, ups, downs, whatever. But like the journey begins then and then you're in the fucking game. And if you never get in the game, you're never going to win the.

Game. I love.

That. But most people probably spend their entire life so shitting themselves as to why they never got in the.

Game. Space goods, which I have this rainbow dust every morning actually. At first I was unsure. I was like, I'm gonna buy it to support obviously a friend and I'm gonna be open minded and I'm gonna try it. And it actually works. It's.

Actually. Fuck, yeah, it.

Works. Gives me this similar effect to coffee. I definitely feel more stimulated, more focused and I encourage anyone to try it. But you launched this.

When? Eight weeks ago, roughly two.

Months. And I know you're, you're very transparent about obviously documenting the journey. Can you give us an idea of like in terms of numbers where you're at just 8 weeks.

In? Yes, I've done like 125k revenue in the first 8 weeks. Just had the fucking Instagram disabled 2 days ago, by the way, while I'm out here, which I'm trying to sort out because that's just a classic textbook scale up.

Issue.

Yep. Yeah, I mean a lot of people probably sit there and say that's not a lot of revenue and it's not a lot of revenue compared to stuff I've done in the past. But in the first eight weeks for a completely bespoke product, which is almost like a market I've created, certainly in the uk, yeah, it's not like I'm dropshipping some bullshit and no one's coming back. Like, it's a subscription business fundamentally. Like we're already ramping it up. Like the run rate this month will be more than that. The run rate next month probably double.

That. So you think next month you'll.

Do what if we didn't have the Instagram disabled next month, probably like 200k. That'd be like the target and that'd be like month three. I think that's realistic. I'm also trying to scale it sustainably, which I've, you know, it's very easy to just like I've done in the past, let's just spend 15 grand a day on Instagram ads and fucking hope the back end doesn't break. But yeah, I've been a lot more calculated with it this time, granted the Instagram issue, which should be solved by midnight tonight apparently. But yeah, I'm pretty convinced this, this can do like, I think you could do like 10 to 30 million revenue with one SKU in one country. I really do like. And that with the subscription element, like we have like 500 subscribers already, maybe more. Which again may not sound like a lot, but in eight weeks on a completely new product, which is like pretty. It's a pretty risky kind of angle because it's called rainbow dust. It's called kind of indicative of dodgy substances or whatever, which kind of intentional because it's very Instagrammable and shareable and polarizing pink and shit. So, yeah, it's cool. I mean, it's definitely gone as well as I could have hoped really in terms of launches and entirely new because previously, like with jewelry, yeah, I did designs and shit, but ultimately there's only so much you can do with that. And like Neon was. Yeah, it was branded, but it was a bespoke product. Ultimately it's like hybrid drop shipping. So like there's no stock implications in the same way. But. But this is intentionally a very simple model compared to both those that I look at. Something like athletic greens, like I said before, like a Huel. That's kind of how I see it in terms of potential scale, like long term being. That's always been my vision. We have to work backwards and start with One product, which is what I've done. So. Okay.

Yeah. So if we sit down again in five years time, maybe in a villa in my bay or everywhere else, where would you want space goods to be at that.

Point? Yeah, I mean if it's not valued at 100 mil plus in the next five years, I've done some very, very wrong and I have a plan to get there. That's not. I know I'm. Maybe I should say 300 mil because everyone says 100 mil. So if I say no 326 mil, then it sounds like I have actual specific numbers I'm thinking about. But yeah, I just, I've always wanted to build something big and I think I have the skills and experience to be able to do that. And more importantly, I think the market opportunity is there with this. I wouldn't have thought that if I'd kept on selling jewelry that I wasn't passionate about. Granted there are some brands that reach that scale in that market, but it wasn't going to be me. And yeah, like the whole long term potential, I think it ticks a lot of boxes, like high margin subscription, not much competition certainly in the UK at least yet maybe it's competitive that hacked down and then like the whole strategic narrative of like this is kind of probably why I got in trouble on Instagram. But like, you know, I'm playing this is that this is a legal alternative to a psychedelic microdose. We would like to sell you that when we can, like psilocybin, all that sort of shit, which is massive research going into the mental health effects that that can have in a positive way. And that's really like the long term vision is to fucking change, change the consumer mental health product world. That's why I call the next generation wellness brand, which again I'm quite good at coming up with slogans but I think that one ticks a lot of boxes. It's all about what's next and how can we market in a way that's yeah, forward thinking but also like the product is forward thinking, like it's all in one, blah, blah, blah. And granted it's pretty simple product to start with, but that was very intentional. I just wanted to have one sku get an initial response, response from the market which I've now done and then fucking go from there. But really like this is the first business where I thought because I want to make a fuckload of money, I don't like it when people pretend they don't. And some people don't. That's fine. But I want to get really rich by building a brand and selling it or taking it public or whatever. But I also want to do it in a way that positively net, positively affects the fucking world and can have a positive effect on people's mental health. Because that's my. Probably the biggest challenge in my life has been mental health, which I've spoken about a lot on the pod and probably more so in the recent one, actually. And, yeah, I just think that would be nice to have. And also a brand that I'm creatively interested in, which is why it's like pink and shit. And I did this 1980 shoot with this beautiful girl, and, yeah, it kind of. It feels like a lot of things come together with this brand and in a way that other stuff hasn't. And just as like a creative endeavor, it's fucking interesting to me. I think the market's there. I think the narrative is great, like, long term. And like I said, I think it can make a lot of money for me and all my investors and whatever, potentially, but also have a positive impact on people, because even now, at this small scale, we have, I don't know, two and a half thousand customers now. I've had loads of DMs to the page, on my personal page saying, like, I'm not taking my ADHD medication now. I didn't even think it'd be that fucking impactful at this stage. But, you know, people could say, oh, is that placebo? Or whatever. Maybe it is. But if it fucking helps people, it helps.

People. Works. It.

Works. So that's pretty cool. And, you know, that's nicer than someone fucking saying their neon sign arrived two weeks late, even though it looks cool. So, yeah, I feel like I'm doing good in the world, which is why it pisses me off on my Instagram account. Gets disabled and shit, because throw a man a bone. Come.

On. So, last question. And I know this is a question I get asked a lot. It's a question you get a lot. But right now we're at this villa, there's six of us here, all kind of business owners playing at a high level, some obviously much further ahead than others. Combined revenue, probably over 100 million, where the average age is probably late 20s, which is pretty crazy. And when people hear that, sure, that's just as inspiring for other people. That's not so much the cars, it's not so much the sick lifestyle and the penthouses. It's just having a cool circle of people that are on a similar mission to you, how do you get yourself into a position or what advice would you give to those that want to level up their social.

Circle? Literally the most common question I ever get. I know, and to start with, I reflect on this and I, and I just said it in my recent Instagram caption or something like, can't put price on the network. Some bullshit. But I genuinely think it's my, my greatest asset because it's the one thing you can't really, you can't, you can lose money. If you have good and bad times, everyone will lose money or whatever at some point in their life or maybe not. But like you can lose money, you can't lose experience. And network definitely can't lose experience unless you fucking knock your head. And if you're a decent person, you're probably not going to burn your network. So yeah, that's the first thing. It's like slept on in terms of how valuable that actually is. But then people also get it entirely wrong and they think that like this is like, this is some planned put together thing where I fucking message 50 people like last week and then start hanging out with them. But like literally it started as I knew fucking no one doing remotely interested in entrepreneurship at all. And I was depressed as fucking uni with all my losers, not loser mates, some of them are losers, non entrepreneurial people that I was surrounded by. And I was like, fuck this, I'm gonna drop out of Unique, I'm gonna fly to Singapore on an economy 50 quid ticket, wizz Air or whatever and go to some ecom events. That's the first thing I ever did was putting yourself out there. And then I guess the next thing I did was I was actually doing numbers like drop shipping. So people actually become interested in you because you like have to fucking do something to get in the room. And you're always gonna, you're gonna get on a table first, so to speak. That's on your level or even below your level. Yeah, or maybe slightly above your level if you, you know, that's the way you want to look at it. So that's why it doesn't make sense to me when I'll get, I'll get DMs off 17 year olds. Like, can I take you out for a coffee? I'm like, well no, because that's like trying to skip the queue. You should be hanging around with 17 year olds. 18 year olds, maybe not, maybe they're not the same age, but they're probably likely to be if they're at A similar stage. And then, yeah, I don't even know. Like, people ask me, like, it's some, like, mad life skill, but maybe. Maybe I'm just good at it. I don't know. I know my uncle's always been good at networking and shit. And honestly, I can tell you right now, the best networking I've ever done is getting pissed in foreign places with, for example, Alex Packham sold his business to Adobe for a shitload of money. He's one of my investors now. I met him four and a half years ago, getting pissed in San Diego when he just started the business. So there was no agenda then. Whereas a lot of people would probably message him now and say, can you invest in my business? And I would imagine he would not reply to most of them. Whereas I messaged him and said, do you want to come on my podcast? Congrats, you just sold the business. We already had rapport from four and a half years ago, so he knows I'm not some fucking leech. Like, he had some context on what I'd done. And then we spent two hours fucking on a podcast, drinking wine, and then the next day invested in my business. So the point is, like, the best relationships and deals and circumstances happen in an organic, authentic, like I said earlier way. And generally, like, a bit of wine helps sometimes if you're trying to fucking break the ice. It's kind of like dating, but just keep it.

Real. And success breeds success as well. I mean, it's for us to come out, do this trip, whatever is. Guys, it makes sense. But if some billionaire probably invited us, said, oh, do you want to go split a yacht? It's half a million for the week. We'll just split it six ways. Probably out of reach right now. Unless AMEX want to increase our credit limits. But, yeah. But, yeah, it's just success breeds success. And the more successful you become, the more successful people you're naturally going to attract into your life as.

Well. Yeah, it's like a snowball, really. But then at the same time, I do. I reply to probably way too many people because I feel like that's kind of paying it forward in a little way. Because even, like, some guy I met in the fucking gym here in Marbella said, He watches the pod. He's, like, 19. He was, like, clueless. I said, just message me on Twitter. I mean, that doesn't mean messing me all the time, but, like, that feels, like, quite nice. Yeah, And I think it's the same for people ahead of us, like, Like Alex, like, I Said like five years older than me, whatever. He said he gets a lot of fulfillment by helping the next generation of entrepreneurs. He's had this big exit, whatever, you know, he's sorted for life, definitely, and he's still working on stuff, but that, you know, people enjoy that. So it's also picking out people, certain strategic people. And because it has been slightly more calculated for me in certain ways. For example, even meeting Jimmy, who's here, that was because I messaged him on Instagram, said, you want to come on the pod? But caveat to that was we had a few mutual followers that he'd seen that I had, was interested in cars, there was mutual interest, all this sort of shit. And he, you know, he read about my story, whatever, it wasn't just completely random. And I'm sure there's people someone like him would want to speak to. Like, like that fucking chamath, Dom, whatever he's called that. That billionaire he went to some podcast event with recently. So like that's the next level for him. There's always another level in which in whichever way you want to look at it. But yeah, you just got start, I guess it's a very long answer, but you have to just take the fucking first step to get on the ladder. Put yourself out there. Like it should feel incredibly uncomfortable, like flying to Singapore to some e comm event like I was bricking myself. No money, no friends there. But again, like you have to back yourself and decide that if you want to be different to everyone else, you know, the status quo or whatever. Most people working nine to fives, which is fine, but if they don't want to be doing that and you're not, and you're still hanging around with only people that are doing that, then you know something's got to change. Shit doesn't change unless you start acting differently and put yourself in different positions. And most of those actions are free. It's not like you need loads of money to message someone in your fucking local town that might, I don't know, be interested in E commerce also. So yeah, money is often an excuse for why you can't network or whatever, but efforts always free. And like research and hustle and time is always free. So.

Cool. Well, yeah, we'll wrap it up there. Thank you for sharing your value with the world and also from a friend perspective as well. Just to say, obviously what seen you go through over the last six to 12 months with the business or some more personal stuff to where we are now with the success and even more success Pending with space goods. It's very proud friendship.

Moment. So yeah, let's go. Well, I think, yeah, just on that briefly. I think it's easy. Not easy, but it's, it's. Anyone can like be, oh, I'm a winner, you know, have the self esteem, blah, blah, blah, when shit's going well. And shit was going very well for me for a very long time and I thought I'd like every box was ticked. But then, yeah, I went through a terrible period last year. Like the business was ultimately the catalyst for that and then relationship. And then I like put on weight and got in a terrible mental head space. And then at that point I was like, well it, I've been a G before. I backed myself.

Before.

Yeah. So like hell, I'm just gonna go do it 10 times bigger now. But you don't realize until you kind of come out of that hole how deep it actually was. And yeah, like I was a different person like a year even like six months ago really. Like now I'm shredded. No one can say I'm not. Like, true. I don't believe there's a single girl I couldn't pull if I wanted to. Like, not that I'm that sort of guy, I'm the absolute opposite. But I just believe that now. And like now I think if, if anyone can build a billion pound brand, then I can. Like just. And it's not arrogance because you have to preface everything these days in this PC culture. That's from me thinking I didn't want to be on the planet anymore to just changing things. Because I think that's why maybe my sharing of my stories, I think certainly very useful for a lot of people because even I, when I thought I had fucking everything can still hit rock bottom in your.

Head.

Yep. But the only way to bounce back from that is to fucking dig deep and go through a lot of pain, to be honest. Like mental pain certainly, and even pain in like the gym and stuff. And, and that's why I think winners win, because I'm always going to fucking win. And again, it's not arrogance. I just truly believe that. Like if I said. I said it to this girl earlier as well, it's kind of deep. If I want something and I truly desire it, like it's just a matter of time and I actually believe that. It's like, I know.

That. I think that's very common amongst a lot of winners.

Yeah. So you know, whether that's running a sub three marathon, which I've said publicly, I'm gonna do, which I'll do. Whether it's losing weight and getting shredded because just. Yeah. Bit sick of being, like, fairly, like, fleshy. Whether it's, like, fucking. You see a girl, you fancy her. Like, we've all been there. Just fucking never know until you.

Tried. You. That's.

It. And that girl that I fancy flew out to.

Marbella. Winners.

Win. And we had a little kiss on the beach.

Earlier.

Winners. Winners win. So I wasn't gonna share that, but there we go. Fuck it. That's quite cool because, yeah, winners win. And I think that rubs off on friends, women, people you're around, whatever it.

Is.

Yeah. So. But it's not easy to fucking have that mindset and you have to go through a lot of.

Pain. It's.

Something. You work every.

Day.

Yeah. But, yeah, I think there'd probably be no prouder moment than when I can finally, like, say I've fully made it, because I had a taste of making it. And in my head, I was a loser for, like, a year because of many reasons. But, yeah, like, I'm a bad. So that's the way I think.

Now. We'll leave it at that. So. Comment, like, subscribe. We'll link all of Matt's stuff and podcasts below. We'll see you guys on the next one.