Money, Suppliers, Hiring, Lifestyle, Fitness, Relationships + Life - Q & A | The Midnight Pod Ep 62

I don't know why I brought my dog to the pod. I just had to. This is Tokyo, if you don't know. I call him Ophis for sure. Right, we're back with episode. This is fucking weird. Wearing a headset because it means I can hear myself, which is actually too much. I'm gonna try it for like a minute, then probably take it off. Back with episode 62 of the Midnight Pod. It was gonna be what I thought would be a potentially very solid episode with the founder of a certain very big adventure backed DTC brand. Sadly, he's had to cancel. He was very apologetic about it. He's cancelled a few times, but we'll try and make it happen again. So I thought, fuck it, why not come check out the new studio we're recording? Dream Factory. We recorded in Dream Factory last week with Graham's episode 61. That was downstairs with. With the lapel mics. And take this off. It sounds fucking weird. And yeah, maybe I'll keep these on. I've never used these before. It's a different setup, so bear with me. And yeah, we recorded downstairs with lapel mics. My dog is here as well. This is in the proper podcast studio, which I think is way better. I'm gonna do a Q and A because fuck it, I'm taking these off. I apologize. Gonna do a Q and A. Is weird doing a Q and A by myself. It's basically Document the Journey episode. We're calling it a pod episode because we're in the podcast studio properly. I literally put up a Q and a thing like two out three hours ago. Got probably 150 plus questions. As always, very difficult to go through them all. I haven't actually picked my favorite ones, but I'm actually gonna try and answer all of them. And if they're kind of shit or like repeats, I'll cut them out or just skip past them. I got a bunch on Instagram and Twitter. I've screenshotted them all here. Where are we gonna start? Fuck it. I'll start on the first screenshot, which is probably the latest questions. First question, what are your favorite private members clubs in London? And be very stereotypical and just probably say so House, because that's where I go the most. I'm probably not niche or exclusive enough to go anywhere else. So yeah, probably say sell house. That is where I go most often. 180 being my favorite. And then also member of Soho Works, which I don't go to enough. Waste of money. But yeah, probably that breakdown of your ad Creation process. Do you have a system? Yeah, I do. To be fair, I didn't have a system before. There's a few different things that kind of go into it I would show on my screen. But basically we have. Brad, you probably see a lot of my stuff. I need a fucking haircut as well. Does like my main fancy type ads? I suppose so that's kind of one input. The other input is we have a system which Lucy runs. We use Incense, this platform called Incense Pro. Maybe I'll link it downstairs. Down in. Downstairs. Link it down in the bio. Use that for a lot of. Basically all the UGC stuff I do because it's very systemized. And then we have an editing agency in the Philippines that turn it like turn briefs into actual ad creatives. So, yeah, there's like one person that manages it. There's a few different inputs. We've got an editing team. And then it's like a constant feedback loop with the ad agency. What's working, what's not working. I really view that as like a data science rather than an actual creative thing, to be honest. Like, it is quite literally making a creative. But I don't view the process as that creative. It's more like science. Where's this dog been? Are you gonna join? Tokyo is here. I brought it along, but it's not come up. So, yeah, that's pretty much it. I'm gonna go through all these. We're gonna make it fairly quick. Fire. My brain's gonna be fried at the end. One quote that changed your mindset. I don't know. I'm probably gonna be so stereotypical and say the one that I made myself for the launch of Space. Because nothing exists until you create it. And I think the premise there is quite literally that, like, you create. Create your own look, which I'm guilty of not, you know, not remembering enough. In many situations. You create your own opportunities, you create your own future, I suppose. And yeah, like. And also just to remember that everything you see around you was created by people that ultimately are probably not that much smarter than you. So that's probably one. He's asked two questions. Hardest moment in business and how you dealt with it. I think everyone knows that because I spent a whole fucking 90 minutes in the start of the pod speaking about it. Definitely that period when Neon beach went tits up. I mean, I still think now, looking back on that first episode, I probably underplayed how bad that actually was. And it was bad primarily for two reasons. Financially fucked, but also emotionally fucked because of all the social media abuse that came along with it at the same time, and ultimately that's what made me start the pod, is I wanted to kind of clear my name in a way and spread light on what actually happened. So definitely that. What key advice would you give to beginners entering the food beverage industry? I mean, I'm still a beginner in the food beverage industry, but geez, good question. I think probably work with a UK manufacturer would be one thing, especially if you're launching in the uk. Because they will, if they're the right people, help you, you know, regulations or the claims you can or can't make, which I've already been stung on by the way. So yeah, that's probably what I'd say primarily. Do you invest in anything outside of space goods, time wise? Not much apart from the podcast. Financially, Yeah, I have a little bit, but nothing massive. Mainly like crypto in the past and a few other things that probably a lot of people have been very burnt in that respect. Startup wise as well. I've invested in a handful of startups, generally like seis, small ticket stuff. I did some much bigger ticket stuff back in like 2020, some of which, looking back, was probably not the best decision. Bit naive at the time, but yeah, I think generally it's quite cool to invest in stuff that you're actually interested in, which is why startups, I think if you can just like. I feel like as well, if I'm expecting people to invest in my thing, which obviously not everyone does, but you know, I think in a way it's like paying it forward into another founder or idea. So yeah, that's pretty cool. But I suppose startups are kind of more niche opportunities. Like you kind of have to know people to be invited into, around or have connections, etc. I'm literally gonna answer every question that I screenshot it, which isn't all of them, but here we go. What regulations were there to launch a drink brand in the uk? A lot of things. I would kind of say speak to a fucking supplier on that. I don't want to give bad advice or expose myself for sounding ignorant in the industry I'm in. So I'm not going to comment too much on that because I'm still learning a lot. If you took over Midnight City, my old jewelry brand tomorrow, how would you make it a success again? Well, I actually don't know how well it's doing. I spoke to the owner of Neon beach this morning because I was looking at potentially doing a buyback and doing like a Legendary comeback on the side and like building a small team from like Twitter to run it. So that might still happen. Comment if you'd be interested in basically running that for me, if we were to buy it back as a group or something, I don't know, it'd be quite cool. But Midnight City, I think I'd focus heavily on TikTok. I'd probably build out a custom element to the business and I would probably, probably make it way more, way more unique and come up with some strong usp which maybe custom stuff would help with. Screen time. Such a question, would you be able to build a brand without your iPhone or iPhone? Personal social media I think yes. I think iPhone is obviously more just like a tool that they're referencing there. You can obviously do that on a laptop. I work mostly on my laptop anyway, not my iPhone to be fair. Personal social media, personal brand I think is very helpful. I went through a six month period during the whole Neon beach fiasco of deleting social media, which was quite refreshing and probably good for me, but wasn't, wasn't good in terms of terms of social life, whether that's like romantically fucking just mates, you know, networking, whatever it is. So I think it's definitely net beneficial to have social media. How to manage a full time job, starting a business, fitness and a relationship. Fucking hell. I think I heard something. It's a bit cliche but I think. I don't know whether it was out of three or four but you kind of have to pick two and I think the three were work. I guess in your case you've got two different things which would make it hard work. Social life and health. I think they were like broadly the three and I do kind of agree with the premise that you have to pick two. The past few months for me have been well, certainly physical health, maybe less so about mental health, but certainly health. Turn off fucking WhatsApp health and business for me I think, you know, social life has definitely been not that existent for me. Certainly like romantic life recently. But it's a choice and I think there's seasons but I think if you are going to do them, just choose, you know, map out some sort of time allocation, whether that's, you know, on Saturdays you focus on fucking social life, whatever it is. Sounds a bit robotic and it's never going to be quite as linear as that. But that's what I would do generally, you know, have a rough calendar. How are you using those 24 hours? And really you should be sleeping eight. So how are you using those 16 hours a day? Because there's always more time than you think. But you have to be planned, I think. Best way to build a perfume brand. I'm gonna choke these on again because I'm worried my dog is shat in the studio. We're gonna go with that. I'm gonna run with these half on again. Feels like I can give less good answers in here because it feels so formal and I know that's how we progress to the next stage of the pod and so on, but don't know, I feel like I'm missing the coziness of home and a bit of red wine. But change is good. Best way to put a perfume brand. I'm gonna instinctively say, I don't know what the. I don't know how to answer that because I have no idea. But I would say speak to Connor Martin, richest man on Twitter. That's probably what I'm going to say to that. There's a lot of principles. I think perfume potentially has great margins, but I think very hard to actually build out a good offer with perfume because obviously you can't fucking smell it first. So yeah, I think you could do something unique with that. But I would say Connor Martin's done it best. So I'm not going to say what he's doing, but he's got a brand in that space and it's definitely the best. Book recommendations definitely Can't Hurt Me by David Goggins. I think that's the most powerful, moving, influential book I've read in the past like few years. I actually don't read that much, to be honest. I go through phases, there's phases where I'll read like, I don't know, fucking every day. Certainly was reading every day. When I read this book that I'm showing you, you've got questions when I read Can't Hurt Me, but yeah, I've really fallen out of that right now. So I'll say read that, but I need to read more because I'm not reading anything as it goes. 19 year old, just starting learning higher income skills. I, I mean fucking, I still don't know any high income skills. So please tell me what you're learning. What ad platform, what ad platform is worth it most right now? I still think if you're trying to get to media buying, which is what he's kind of alluding you, can't beat fucking meta, Facebook, Instagram still the big daddy for me and most people I know in terms of spend and results. So I think Go there. This is the joke question from my mate. I think, what is the best business or industry to make money in 20, 23 and beyond? Probably not fucking E commerce. Hardest part of our business, all of it. I'm not gonna answer the next question. That's very rude. What would you say the markup should be if supplements taken into account? I think product margin on supplements you should be going at least 80%. At least. So if you're selling it for a hundred pounds, it costs you £20 to make, obviously. Easy, easy math example. Ideally higher. My product margins are like 88% plus. They should be 90% plus by the time we're like another level of scale and new SKUs and so on. Which would mean obviously right now Selling it for 50 quid, it costs. I'm not going to say, well, costs about £5 50 to make. So do the maths. Plus VAT to be fair, but obviously that, that can be claimed back. If you had a limited budget to use to sell supplements, less than 2k budget, what would be your approach? Buddy's trying to start the next fucking space goods, eh? He's going to rip me off. That is a good question. Because it's kind of hard to put myself in those shoes again because I'm. It's been years and years and years since I've been in that position. But have been in that position. I would instinctively say supplements is hard because you're gonna have to white label just because of minimums and even then that's probably not enough money to do it. So I would almost say somehow figure out how to drop ship something simple. But then drop shipping supplements is probably quite dangerous. And that's how Gymshark started. But that was drop shipping like other brands on a retail website rather than their own brand, which is what I think you're saying you want to do. What would be my approach? I probably go marketing would have to be purely organic. I'd do influencer seeding. TikTok organic shit. I look at like tabs chocolate, Oliver and Jimmy doing that and yeah, that'd be what I'd say. But I think 2K, you're going to struggle with supplements, especially building your own product. In fact, I would say it's probably impossible with that kind of budget. What type people do you try and be around? How do you balance relationships and work? I think the type of people I try and be around, it's not even. I've never thought of it as a science. I think a lot of people do and it seems Kind of forced. I just have always been drawn to people that are on the same page and want to fucking get. Be the best in every area of life. You know, whether that's like, I don't know, fucking primarily entrepreneurially, but also guys that are authentic and fucking, you know, you know, can trust. So, yeah, it's a bit cringe in it, but I mean, just good people that can be. Have a laugh and, you know, my dog's crying, I'm going to pick him up. People that can, yeah, have a laugh, do cool, know when is the right time to work and play, understand the seasons of life, but also very, very ambitious, I think, naturally. So I'm drawn to. I should probably work on meeting more new people though, because, you know, so many times I've met someone for the first time, maybe thinking, you know, naturally, maybe a bit introverted. Then when I meet them, I think, oh, wow, this is really valuable for both of us. So, yeah. And then how do I balance relationships and work, kind of COVID this? I feel like I don't really. I certainly don't have any romantic relationships right now. Probably won't for a long time, to be fair, at this rate. But, yeah, I don't think there is balance. I think relationships, probably the best ones come through like, you know, socially and like mates, close mates and shit come through through your business because you relate to each other and you're constantly working on shit. Are you planning to set up base in another country? Bali? Dubai? Honestly, not right now. I understand why people do it. I don't have any problem with it. It's just not on a high priority list me right now. I think a lot of people kind of jump on that because people on Twitter tell them to and they haven't actually considered the logistics or upsides and downsides and pros and cons of which. There are pros and cons of every situation, by the way, in every residenc, every country. I think people need to learn how to think for themselves. And it's evident that someone doesn't have much experience in anything when they just copy what, you know, copy what the crowd is doing. Particularly in a space like money. Twitter, there's nothing wrong with that, but each to their own. Dog is here. I don't know why I brought my dog to the pod. I just had to. This is Tokyo, if you don't know. I call him Ophis for short. Hey, that's the money shot right there. Where was I? Hat's gone on. Dog has joined. Feels so weird. Recording in A new place. Oh, oh, that's not ideal. Shush, Shush. Dog is barking. We're getting a bit deep on these next questions. Someone's bumping major distribution. Super loud music downstairs. Fucks sake. Who's your ideal girl? It's a girl asking this. I don't know if she's hitting on me. Well, the first question is, are you in a relationship? The answer is no. I've been in like one serious relationship my entire fucking life and that ended in tears and taught me a lot and I feel like I'm never doing that again. Who's your ideal girl? My problem is that the ones that attract me visually and emotionally are definitely not wife material because I like girls that don't like me. Probably like a lot of people. And yeah, I guess visually some of the girls that have been in the 80s movies, there've been that sort of look, can't lie, that brunette, tan sort of thing. Semi exotic, sometimes not English sometimes. Yeah. Anyway, I won't comment further on that. But yeah, I don't know. I'm always torn because like I say, the ones that visually and like emotionally attract me romantically get me into this movie vibe are probably not the sort of girls that are actually good for me. So there you go. I'm not sure what made you want to build in public. Don't fucking know. I guess the first. I started doing it like because of the first episode of the Pod, which is obviously about Neon Beach. So that was like I wanted to share that story and then I don't know, I think I got very positive feedback and I felt like I was quite naturally good at sharing stories and shit. And then I was quite enjoyed doing the Pod. And then one day I thought, I wish I had recorded more stuff when I was building my previous brands and in the past in general. So then that was the logic between fuck it, I'll do the document the journey thing. I think overall it's net beneficial. But some people would say there's a lot of downsides to it. I'm not really sure. So we'll figure that out. But yeah, the first logic was just wanted to share the truth of what happened with that shit. And then obviously it became more and I started doing it, but there's really not much logic to it. What advice would you give to a young entrepreneur who's still early in their journey? I mean, fuck me, it's. But I feel like I'm still a young entrepreneur that's early in my journey. But I think just accept that if you actually want to build something, it's going to be very, very hard. I would just try and meet people that are doing similar shit because I think that's the only way you're going to survive. And I would probably try and generally focus on one area. You know, for me, that's always been E Commerce. I'd never swayed into like the Forex or Airbnb arbitrage or whatever's trending right now agency stuff, whereas a lot of people do. Sorry, I'm looking for the dog that's probably done a shit in this studio. But yeah, I would say try and focus when you find something that instinctively feels like the right thing, but that might take a while to find. For me, I found E Commerce early, but I didn't find these, the brand and the space within E Commerce that early. And I chopped and changed between a lot of things, which isn't necessarily bad, but, you know, if I'd fucking started Space Goods when I was 20, who knows where I'd be now. But obviously I didn't have the experience and know how then I did now and I didn't have the context of previous stuff that I didn't enjoy as much and ended up failing and so on. So easy to say in hindsight. So, yeah, that's what I'd say. When will we be able to buy unicorn blood? I don't know if he's referring to a joking Space Goods product name I've come up with or if he's referring to the red wine from the pod, but both of them are coming soon and only one of them will have that name. That's what I'll say. When are you doing the first PPSC London event? Actually on Saturday. Saturday the 25th of Feb. I kind of subtly announced it. It's not a ticket thing. I just thought, fuck it, you know, I'm actually going against my own advice of just not starting something here. My dog's crying. So I just said, yeah, fuck it. We're doing a big private dining dinner. There's limited. Limited to like 20 people. I got up fucking 100 people that message me saying they want to come. Don't really know how I choose those people, but obviously a lot of my mates are coming, then a bunch of others will see if it. I just wanted the first thing to be super easy. We go and we split the bill and it's fucking fun because I was just holding back on making this big deal about it, I think because I was over complicating it, giving it a Brand name was actually. It's just fucking people coming together that watch the pod and interest in similar shit because most events are full of nerds and I felt like this audience and hopefully I'm not. So it's just trying to do cool shit with people that have similar interests and actually in this day and age it's quite hard to find people that think similar way and you know, in this entrepreneurship sphere. So yeah, I guess that's what PPSC is. It will become more than that. And I'm very good at, you know, making these dramatic brand ideas but yeah, for now it's just a fucking dinner. It's literally just meeting people but I'm actually quite excited for it. Don't know why the fuck we've not done it sooner. If you want to come, message me. And to be honest, there has been like, there'll probably be like a 10 to 1 ratio of people that want to come and people that do come especially for the first one. So just you don't, you know, if I don't send you the details, you probably didn't message early enough. But I'll add you to the list for the, for a later one and I'll, you know, I'll set up an email list or whatever, make it way easier. Do tickets, the next one with more notice and shit so we can try and get like a full on venue. We'll get to the point where we've got like a Grant Card owned 10X Stadium for the PPSC event but we're starting with a round table private dinner in a very sick place in London. So that's on Saturday. Coming. Well when this comes out, it would have been yesterday. So I'll let you know how that went. What are the key character traits you need to see? Fuck me, that's such a boring question. I just think balancer anyway, I think just relentless optimism, especially when it goes shit, which for most people they pretend it doesn't or they haven't had it happen yet. Easy to be optimistic when things are going bad. It's very hard to be optimistic and resilient and keep fucking going. Working on shit when you, you know, when the odds are actually against you and things aren't going well, which by the way should be most of the time if you're pushing shit hard enough, in my opinion. So yeah, I mean this guy asked a lot of basic questions. So this is your question. What has been your biggest failure? I mean, Neon beach, obviously. And the biggest lesson from that, I think first I've said This on so many pods. But I think the first, the most poignant lesson from that, which I learned the very hard way was a have a fucking like proper finance guy, not just some outsourced accountant, because that can solve a lot of problems and it can see around corners in ways that you can't. And secondly, don't, don't, I think, try and get experience around you asap. I was probably quite arrogant in hindsight and obviously I had people on the team, but they're all just freelancers and no one with any experience, especially in that arena of E commerce scale, but especially when E commerce scale goes very fucking wrong very quickly. So, yeah, that'd be my biggest thing. What have you learned building. Fuck me, this is quite mentally taxing. Doing a. Doing a Q and A with myself because I have to read all the questions, think of a good answer which probably isn't that good. Yeah, it's just way more engaging when I've got someone to speak to, even if they're just asking me the questions. So this is a weird one, but what have you learned building space goods, which has changed where you would approach building a brand? I think a few things and I'm still learning very much and I still feel like every day I'm a fucking beginner. Like I genuinely do. And I. And I am, because it's still a tiny business relatively. And there's, you know, a lot of guys on Twitter doing way bigger things and I'm very aware of that. But I'm just the one fucking putting out content. So there's probably wiser people that can answer these questions, but I'm answering them anyway. What have I learned? I think thinking Omnichannel is one thing more. So we're on Amazon, we're going into retail. I think that's how a lot of bigger brands are actually built. I have been very set in my ways with D2C, but then beyond that, I think Omni, well, Omnichannel marketing, as well as in different channels of marketing. Rather than relying 100% on Instagram ads or Google Ads, which again, I've been very set in my ways I've done in the past, I'm not doing that now. So they're kind of the basic ones. I think beyond that, focusing on building a team, even if it's very lean and relatively small and low cost to begin with, I just think, you know, three grand a month, say, invested in the right person, which granted is like a junior level thing, but that's, you know, just that person can pay for themselves tenfold if they're good. So yeah, maybe take, take some budget away from marketing, become more efficient on that and invest in team. Because also that's what's going to build a better foundation for the long term, even if it doesn't pay as well in the short term in terms of the P L or whatever. So, yeah, there are a few things that come to mind. What would you start with if you're a beginner getting into online business? I would definitely start with probably TikTok dropshipping if I'd literally never done anything. And then I'd probably start an agency and then eventually I'd probably try and get into brand building. But by that point, like most agency owners, I'd probably realize that making 300 grand a year for an agency is way less stressful than trying to do that building a brand. Which is why there's 99 agencies to every brand, by the way, in my opinion. But I say that, you know, tongue in cheek still agency's great model. I think that's better for most people, to be honest. So, yeah, I would do stuff that's cash flow rich, but also you need to have some experience if you want to run people's ads. So that's probably what I'd say. TikTok drop shipping and then start an agency, I think, in some sort of thing. And I'd also start a personal brand just documenting what the fuck I'm doing asap because I think that has basically no downside ultimately other than just feeling like an idiot to start with. And I still feel like an idiot doing pods because I feel like I don't know what the fuck I'm doing. But some people listen and if anything means you can meet more friends and shit. Best nomad place to travel to in Europe in spring, I think Marbella or Lisbon. 100% fucking rate mother. Oh my God. There's a lot of questions. What is the best way to validate a product before launching? Honestly? Good question. I never tried that. I just went gut instinct. I would say probably drop shipping for most people because you can actually see what's fucking working. Should I pause and choose questions or should I literally go through all these questions? Yeah, I'll try and maybe be a bit more selective. Oh, pretty good ones. What was the most important thing you learned about creating a brand? I think I've kind of answered that. Where do you see AI and tech in the future? Any business ideas or plans that field? No idea. I'm just trying to focus on Building a mushroom brand and that's hard enough. So that's my answer to that. I love reading into all this mad shit, but I'm definitely not Elon Musk. So there we go, moving to Dubai on the cards question mark. Not yet, but one of my best mates is moving like next week. That's quite sad. You know all the original group that fucking lived in London and all these memories and everyone's moving to Dubai to save on tax. It's just what happens when you get older, isn't it? So maybe I'll go there soon because I do fucking crave the sun during summer and I feel like I just look shit during winter, like pasty white, starting to get fat even when I'm doing a shitload of running. So potentially, yeah, I can see the appeal. I can definitely feel like winter, October to April or September to March, whatever it is. So yeah, where was I? Yeah, okay. How to get investment. I get this question all the fucking time because I've public, publicly spoken about raising money off angel investors and probably many of them, you know who they are because I been on my pod and shit, for example, Jimmy and Fred, you know, invested. I think the first thing is you, unless you're born into wealth, which I am not and by the way most people aren't, but annoyingly a lot of public facing entrepreneurs are and that's kind of frustrating because I can't relate. But unless you're born into wealth, you know, family, friends around, all this shit, going to be basically impossible to raise investment unless you've got credibility and you've built previous shit, which obviously I had and I built that from scratch and no mummy and daddy investment involved ever because they have any fucking money. So yeah, I think you have to prove yourself and then I think you have to have a good idea and then I think ultimately people are gonna be backing you more than anything. So for me I think I had, I think it was all three really. I'd proven myself before, obviously gone through a big fuck up and this time I decided to raise money to wasn't just for the money, although that obviously helps. But I wanted to do it with other people. And then I think the idea, I pitched my vision very well and I think the timing was very good. But ultimately people are investing in me so I'm fortunate to build a good network. People I didn't know when I started but you know, all those people and a few I met through the pod ended up investing. So yeah, I also think raising money, which I'm Learning now on a bigger scale with like VCs and shit is a completely different skill set than just you know, dealing with angel investors and so on. So maybe that's the whole pod in itself, but that's what I'd say. Generally what skills slash domain do you naturally thrive in? I don't feel like I'm that good at anything. Maybe I'm very, I think, I mean trying to be fucking humble. I think I'm very good at zero to one idea to like basic getting it, getting something done. I think that's very natural for me and I guess yeah, I've kind of proven that I've done it like four times now. 0 to 0 to a million plus in revenue with a brand. By brand I mean like custom products, website. So yeah, I think that. So I suppose the creativity side is maybe one way to put it. Like all the movies and shit, but also kind of that line. I think branding and 0 to 1 e commerce product slash brand launching is the intersection of like creativity and commercial, like natural commercial ability I suppose and like understanding of marketing and so on. So probably that I don't even know if that's an answer but the 0 to 1 lock me in a room and I come up with an idea and it'll probably be quite good and I'll probably be able to make it happen. So yeah, that probably. Keen to hear the story of how you landed on supplier and ingredients supplier. I just conscious I wanted to do in the uk. That was the first thing, same process as normal. I went through a load of samples, met a few of them and decided fuck it, gut feel. I trust these guys went with them ingredients. I basically took what I liked and didn't like in other products and brands, not necessarily like Mushroom directly competitor brands, but across the board and then obviously bought from some brands, particularly in America in the mushroom space and just worked backwards from what I liked and didn't like and then came up with my own version and I guess not luckily but fortunately version one came out pretty well. So yeah, on a personal development side, what is the next character arc theme going to be about? I definitely think hiring and delegating and becoming a leader rather than a in the trenches fucking grinding on emails thinking that that's the most effective way to work Ark. So going from being the scrappy bedroom brand entrepreneur which I've been for like the past seven years to being you know, much more respectable and investable and backable leader and founder and I think that basically mostly involves getting away from a screen Dealing with people better and becoming better at hiring and delegating. And I have got better that over the years, particularly in the past year even, but to a much greater extent, especially, especially with like senior shit. Like, I really want to hire like an MD basically at the minute, or coo, where the fuck you want to call them, but someone that I can just trust, allowed to make decisions and basically realize that they're better than me and I need to get better at that and I'm getting better at it. But yeah, that's what I think it's all about right now. Do you think money is a tool or money is the goal? That's quite a good question. It's quite philosophical, I think. I think it's both. I think it's a tool because it's your, you know, don't be the starving artist type. Then you recognize that you have to have money and capital and resource to do anything. And also, if you make more money from a business, it's probably having a more positive impact on people, especially if the business is like net positive for society. Like, I feel like space goods is, you know, it's not changing the world, but I think it is actually having a better effect on the world than many other brands, like, for example, fast fashion brands. So. Yeah, but then it is also freedom is the goal for me in terms of like, the goal being the separate part of the question. But also money is how you get freedom. It's a large part of it, obviously. Time freedom, location freedom. You know, you don't just want money to be sat in a box. There's something you hate for money and that's not freedom. But money does have a massive part in that. And I think you'd be very naive and ignorant to say it doesn't, but at the same time recognizing that it's not everything. So I feel like it's everything and nothing and you have to just. I'm still fucking figuring out. I would really like £100 million in my bank account. I don't have that yet. I'm very much working on that. I believe I can get there. But yeah, I think it's both. I think it's very important, but other things are also important. And ultimately I think freedom for me is the goal. And what do I need to have freedom? I need creative freedom any time. Freedom, location freedom, freedom to fucking think and do what I want and not be in a communist country and all this shit. And also money to be money to help with all those things. You can't fucking Travel and be free if you don't have any money. So yeah, money is very important, but freedom is actually more important. But you need money to get freedom. So there we go. Your thoughts on religion? Fucking hell. Some deep ones. I would all. I would typically have called myself an atheist in the past or at least I didn't follow a religion. I feel like I've always been spiritual in a way, whatever the fuck that means. Um, but yeah, maybe as I've got older and a few people have said this or I'm just being sweared. I don't know, maybe as I got older I'm starting to believe in golden religion more because I don't know, I feel like it's that classic thing where you know, low IQ people believe one thing or whatever, the middle believe the other thing and then the really high IQ people. Not that I'm saying I'm that but the people that kind of saying this are they agree with, you know, the people at the bottom of the ark and religion I think is one of them. So I don't know, I think there has to be something more and I think it's a useful belief to have and maybe religion is a useful thing. So I don't really know. I don't want to get myself cancelled. There's a lot of questions. Feel like I need a break. Do you hire internal social media person or completely outsourced? I literally just hired someone full time to be like social media slash marketing exec. Basically any marketing that isn't paid and paid but primarily organic marketing. I think you have to hire in house for that. I just, I really don't see how there's any benefit in outsourcing that. So yeah, what works and doesn't work with James and James multi UK and EU fulfillment? Well, James and James reduced my prices last time I spoke shit about them on the podcast. So maybe I'll say more. I've actually been doing the EU with Jack Fulfillment right now in Northern Ireland which a bit of a gap which is a bit of a, a loophole in terms of it has the same benefit again as EU like massively create shipping times, no import fees for customers without having. Without having stock in. In the Netherlands. So like on land in the EU. But I do think having two 3 PL systems across one business and Shopify website is very complicated. So yeah, I'm actually looking at getting the warehouse with James and James in the Netherlands for the EU setup because it would just be better. So that's what I'm thinking. James and James overall have been good though they're not the cheapest, but I think fulfillment wise it's not necessarily best to go with the cheapest. I think the tech and, and systems are very good. I've worked with multiple fulfillment centers in the past, many of which haven't been that good. So yeah, that's my thoughts on that. What gives you purpose in life? Fuck, I don't really know. I feel like doing hard shit. I think progress is probably the only thing, which is why I think trying to chase happiness all the time isn't necessarily the right thing. I wouldn't say I'm naturally a very happy person. Don't sound morbid, but it's just facts. Probably because I think too much, but I think progress, whether that's in fitness business. Well, they're kind of the two things right now that I care about, you know, relationships. I think progress broadly just getting better at something and that doesn't necessarily mean always getting better at everything. My dog is licking my hand. But you know, if, if the overall blend is getting better, then that's probably good. So, biggest fear with space goods, Fucking. I guess it doesn't work. But I don't, I don't really think about that because I think every entrepreneur deep down has a fear of what if it all goes wrong. But I know what that's like and I bounce back from it. So I would just bounce back. I would just bounce back from it again. But I also don't think it would ever get to that point, at least to the same extent, worst case. So yeah, I guess just all going wrong and fucking running out of money. But isn't that the fear for every entrepreneur? So we just don't really think about that. We just focus on what we can control. And I think if you control every day, then that's unlikely to happen unless something massively left field comes into play. Thoughts on managing finances Slash cash flow for fast growing biz no one speaks about this by the way, because I think most people in agencies where, correct me if I'm wrong, cash flow is way less of a potential challenge because you have guaranteed margin on everything you do and you're not buying stock. So yeah, ecom's hard when you're growing fast. I mean there's two things that I've leveraged outside of obviously equity investment, which is ultimately probably the best because not debt. Amex obviously helps massively and then Wayflyer revenue based financing. I'm currently using them again to really put in like massive stock orders to get Cheaper unit prices and so on. And obviously be wary of fees. But you know, it depends on every business you should have. You should have a proper finance guy, not just an accountant, but like an actual part time FD if you like that knows what they're talking about to look at that and work out what makes sense. But it's fucking hard because even getting debt facilities these days is very hard. I think amex is usually the easiest for a lot of people because you can dynamically build up a limit and that can be very, very helpful. 54 days payment terms, no fees, obviously. So. Yeah, but it's difficult. It's fucking difficult because even if, even if you're profitable, doesn't necessarily mean you won't have cash flow problems. At what point do you hire someone to do tasks for you? I'm still figuring that out. I think when it's one thing Jimmy said to me and I mean it's good advice. I've never really consciously done it like a full day, but I think about it, you should note where you're spending most of your time and where you like consciously notice you're spending loads of time. For me recently that was like stock management. So now Florian is full time doing that shit and he's crushing it. Then I noticed another one after that was posting on Instagram still. So now I'm finally not doing that anymore. Now what I've noticed is I'm spending loads of time going through emails. I'm thinking about getting like an assistant in just part time, just part of my part time, full time, whatever, just to make me more organized because I literally will spend two hours looking through emails, not fucking reply to any of them because I'm looking through the ones I don't want to reply to and then not reply to any of them regardless. So yeah, I think when you're, when you're spending loads of time on it and you can afford to do it, hire someone to do it. But even actually sometimes before you can afford to do it, because in a way by hiring to do it as long as you can physically pay for might not, you might think, oh, like, you know, this is a big part of the P and L or whatever, it's too big of a cost. But that cost unlocks more time or return elsewhere, then it's probably worth it. Which is the thing I'm thinking about right now with hiring a potential ND or whatever, which might be like 120 grand a year salary plus equity, which to me sounds like, oh, that's like 10 grand a month, you know, it's more than I pay the ads agency, but if they can unlock that next level of scale that I don't have a fucking clue how to do and do it profitably as well in a way that I might not be able to do, then it is worth it. And hiring people that you don't know what you don't know because you haven't done it yet, like hiring those sorts of people is obviously important. I just don't know when to pull the trigger on it. So I'm figuring that out. Next question, how to know. Which is rapid fire, by the way. We're gonna probably still do at least an hour. How to know when to incorporate 3PL. For me, it's always been 3PL. Ever since I had a business doing more than like a grand a month I did three pl, which is maybe stupid, but in modern memory, ever since my Gentry Club brand, which I did like a thousand pound in a year with, like, literally, I've used a 3PL. My clothing brand before Midnight City called Dusk, we did like 30 grand a month, something like that. So it wasn't massive. It was pretty small. I was like 21. We use James James Fulfillment, then use the 3PL for Midnight City from the start, obviously with space goods from the start as well. So, yeah, I think that sort of thing, provided there's no massive upfront cost or like no huge minimums that you can't meet. I think you should not be fucking sat in a warehouse. You are not a logistics company. A lot of brands and guys I know watch this have only recently changed or are still using their own fulfillment and doing it themselves. Why are you packing orders all day? That is like the lowest level thing you could possibly do for anyone. I think that's just a given. You should not be doing that. So get three pr. Was there a point where you almost gave up but didn't? What kept you going? Well, yeah, I guess with fucking Neon beach went wrong. I could very easily packed it in, but I just thought, I literally told myself, well, keep working. And I guess when I started this brand as well, and this is going to sound morbid, but I just decided, what's the alternative? I fucking kill myself? Like, it was literally that simple. And I still think that now when I have bad moments, I think, well, what? I either work through it and make it fucking work or what? I live a life that's so, you know, I fail, which to me is like, I'd rather die ultimately. And it does sound flippant. When you say that, when you're not in a place at the time that feels like that, like I'm not right now recording this. So yeah, there have been plenty of times and almost give up, but then I just think, well, what's the alternative? Death, basically, you know, whether literally or like metaphorically. Because to me, if I just gave up, not that failure is death, but if I gave up and never started again, that is death that was worse than death. That's like living with no. That's existing with no life. I mean, so I don't know, I just believe passionately and fucking getting after it. So. But especially when it's going badly, every. Everyone can be motivated when it's going well. That's. That's the thing, that's the easy part. Like bankrupt someone's business and make them start again when their fucking girlfriend had just left, like. Like me. Like, that's hard. That's very hard. And I've got a video on my phone of when I was in that low point like a year and a half ago and I was crying and I don't know why I fucking filmed it, but I thought in years to come, maybe never, but in years to come, maybe when I've reached the dizzying heights that I hope to reach, then I'll fucking share that and show the journey. So, yeah, I think everyone has those moments. Maybe they don't, but I certainly did. And that for me was fucking rough. I like this question. What are your thoughts on the ROI of doing grenade style PR gorilla type stunts like the tank they drove through London? Well, I've actually started a whole fucking part of the business where we're just working on this entirely. And the whole idea is how can we effectively spend no money? I think I tweeted it if someone put a gun to my head and said, you have to turn 1k into 100k in 24 hours. You know, dramatic example, but hypothetically, what would you do? And they're what I call them moonshots now. Operation Moonshot is this thing I've come up with in the business and the idea is 10 to 100x plus as a minimum, how can we do these stunts? And I've got a few of them in the works that actually happening. I just need to grow some balls and do them. And the first one's coming soon, so watch out for that. I think they could be massive. I think they could be shit. If there's no roi, then there'll always be a content roi. So I think the roi, you know, there's always going to be a positive ROI on that. I honestly think it's just whether it brings in like 10x on sales or 100x on sales, in terms of the cost is probably arguable but the content is always going to pay for itself, I think. And if, if nothing then it's just fun, do you know? I mean, especially if you're not spending loads on it. Funny question. How seriously should we take choosing people for our inner circle? I've never really thought about this. I suppose some people think, I don't know, network is like this weird like Illuminati thing where you fucking go and do some blood sacrificial ritual with a few boys and I could back alley. But I don't know. Your inner circle to me is just guys that you fucking, your best mates that you trust the most and have kind of naturally formed this thing. I'm in this group chat, it's five of us and that's like the inner circle. I suppose so, yeah. I don't know, I don't know how to answer that. Just go with your gut, make sure you're aligned. I don't think it has to be scientific, I think it just that shit naturally happens and if you force it probably ain't right. So that's my view on that. How did you market space goods from 0 followers, awareness etc? Like every brand you start with 0 followers, you start running some ads, some of them work, some of them don't and you keep running the ads and you get a lot of eyeballs and then you get more eyeballs and you get some sales and then you get more sales and then you get more eyeballs and then you've got a bit of a following, then you go from there. Like that is the momentum of building a business, right? And it always feels a bit embarrassing when you like launch something. And that was kind of, that was the potential downside of like building in public. Is that the brand? I didn't know if it do well when I launched. I thought it would, you know, hopes it would. I didn't know though because it didn't exist. Not like I'd scale it to 10 million, then gone, oh, I'm the founder. It was like, this is my new brand. You can take the piss because it has one follower and it was doing zero revenue on day one and now it's still pretty small compared to like a lot of other brands. I know my mates and so on, but it's obviously way, way, way, way, way bigger and we've done multi seven figures in revenue since I launched it and we've got 30,000 followers or whatever it is and. And now it's a decent little brand. It's nothing special still at all. I genuinely don't think it is. But it's quite cool that you can go from literally nothing to something. And that's the alchemy of entrepreneurship. But think people forget that everything starts from zero, everything ever. So yeah, you just fucking start is the answer to that. Honestly, how do you connect with other like minded entrepreneurs? I want to do the same. This is the most common question I ever get. I don't know, just fucking go meet people, do something cool, get out, become a zone. Realize that no one knows anything or knows anyone when they start, including me and everyone else that's ever been on this port or probably ever existed unless they come from money or whatever. And even then they probably don't know what the fuck they're doing. So yeah, just. And then I don't know, go to some event or something. Like I knew no one when I started. Literally no one that was into anything I was into. And then I met Adam and then I went to some event and then met everyone else that I know basically. And then you start to build momentum and then you know more people that know more people that know more people and then you got something to talk about and some content. There's some context and proof that you're not some random fucking larper. Then you meet other people. Right? So it's like standard shit. Everyone knows nothing. Like nothing exists until you create it. I mean it's also cringe, but it's just true. So yeah, and also come to one of the fucking events I'm gonna start hosting. First one's first one was yesterday so I'm filming this on the Tuesday, but first one was yesterday on Saturday 25th. It's gonna be lit. It might end up being like. It might end up being shit. I mean it won't be shit, but it's. It'll either be good or it'll be like really good. And we'll fucking want to do it every week and it'll become this thing. I really hope it's that. Have you tested ads on Pinterest and YouTube? I don't. Can't read that. It's not spelled very well. Have you tested ads with Pinterest and YouTube, the more niche ad campaigns? Not Pinterest. I did that on the Unbeach YouTube, yes, as part of Google Ads, but not as much as I would like. Because we haven't run any ads to the fucking 80s movies. Even though they, well cost quite a lot of money relatively, but also cost a lot of time. So I should probably do something with them. That's where the more pods I do, the more I need a trim. But then that's why I wear a hat, because my hair looks so shit, because I need a trim. But then when I wear a hat too long it starts to hurt. I might go full podcast specifically. So out the hair this way as well. We should definitely get. So I'm gonna start doing. I'm gonna get a bunch of pod listeners to join me like once a month. And we just do it fucking weird Q and A or whatever or we just answer questions live. So I want to do like a four person pod where we just drink red wine because this, this studio is cool. To be fair, I don't know how this actually is gonna look and sound, but it's almost. I like having a table. It is better having a table than just having fucking no table like I do in the. In the flat currently. Next question. Any advice about document the journey. If someone new to the space is weekly talking, just fucking start filming some shit. I literally sit at my computer and talk shit and I'm still probably relatively embarrassed when I do it now. Like even now this feels like kind of document the journey because it's just me. But honestly, any advice, just start. And I would recommend doing it on YouTube because then you can have a date when you did it, but just if you really don't want to put it out there, start, post the videos, do them unlisted or private. Then in years to come you could Suddenly un. Private. 5 years of content when you've built this multi million pound brand or business or whatever you've done. And that'll be sick because no one can take away and disprove the fact you did that five years ago. Or you were saying that five years ago. So I wish I'd done more of that. I've got some stuff on my previous travel channel, you know, speaking about E comm in like 2017, have a music channel before that doing stuff in 2013. I wasn't talking about Ecom back then because I didn't fucking know what it was. But that would be my advice on that, honestly. So just fucking start would be the main thing. You'll never regret filming and documenting shit ever. I don't think you'll only regret not doing it. And I regret not doing a lot of it and I still did a lot of it and I regret many things. I wish I'd done more basically. So, yeah, fuck it, that's what I'd say. Some of these questions are a bit gay. Like they're just very. I'm just not into like the technical questions, as you can probably tell if you watch this. I prefer speaking about my type of girl and shit. How do you decide to manufacture? Already answered that. How important has it been for you to create and grow in public? All right, quite good question. How is your personal brand unlocked doors for you? Yes, it has. And my view on personal branding is the problem is I think a lot of people do it wrong and they just. I didn't even think of it as personal branding when I started. Like now there's fucking like personal branding consultants for LinkedIn and shit. I don't know, maybe that works, but for me it's just personal brand was just me documenting shit and being myself. But I think it's very clear I'm being myself because the first content I put out, at least in the pod format, was me talking about my massive fuck up and it was evidently not a good time, so. So I think people bought into that and then I was like, alright, I'll just start sharing shit along the way and by definition documenting what I'm doing, even the ups and downs, buys you a lot of trust, I think. And authenticity is what people fucking want, I think, because there's such a lack of it in almost everything else out there, like influencer stuff. So yeah, I think personal branding is just you being yourself. A lot of people do it way too. Like it literally is a brand to them, like they pretend to be someone they're not, like a lot of YouTubers and so on, and that probably works as well, but that's just not how I've gone about it. But it has definitely unlocked doors because for example, three of my current investors I met through the pod, but I didn't have the pod, wouldn't have met them and they wouldn't invest in the business and that has also unlocked other doors. So yeah, obviously for me, I think I had a lot of context before, before I put out any ecom content, at least on the pod. I had a lot of stuff I'd done and I was clearly credible and also had been honest about my ups and downs. Wasn't like I'd start a pod. There's nothing wrong with this either. But for me, I didn't start at a pod with no context, which there are Plenty out there that have. And by the way, most of them have got more views than me anyway. But yeah, it unlocks a lot of doors. I've had literally 50, 50 year old founders, like really successful businesses reach out to me and say, oh, you know, I watched, I watched the pod. Can I invest in the business? Do you need any help? Whatever it is. And then just little things like even having a Twitter audience, like it's quite cool now, especially Twitter that I can put out a tweet and say he wants to come and do this dinner and you know, fucking 200 people message me just cool. And they're all like decent people that are on a similar page and that's how you meet people. Like it's all a bit weird but I've met you know, Internet friends that become real friends and that's how the world works now in it. So I think having some sort of brand and just content out there fucking on my head looks so shit and locks a lot of doors and it's very beneficial. So yeah, all right. How long do you give an agency freelancer to perform? I mean you're probably talking about ads agency. I'll probably say like a month to be honest. I think a month for anything is a good judge of anything performance wise. A 30 day period, I think it's long enough to be conclusive, but it's short enough to not cause a shitload of damage if it's the wrong person or team or whatever. So that's how I judge anything by the way, on 30 days generally like KPIs and shit, all 30 days. You can be way too granular if you look at stuff day to day and probably also too granular on a week to week basis. So I think 30 days. Two questions. How do you get your payment processes after being shut down with your previous brand? And how do you plan structure your day? Alright, cool. That's two questions. So the first question, how did you get your payment processes? Yeah, it's pretty good question to be fair because I was like blacklisted From Stripe and PayPal After Neon beach basically. Or at least I thought it was because we got up to like 40% chargebacks. I'm talking like a million pound plus in chargebacks in three to four months, like historic. I should almost be at like the fucking local chargeback awards or something. Would not be a nice thing to collect, but it's probably true and I'm sure they have databases of who has been the most and I'm probably up there not for Good reasons. So, yeah, I think obviously I did have an issue because firstly, it was a new business that was set up, obviously new company. So me, I wasn't like pretending it wasn't me or anything, but I think it's. I think payment processes do actually look at you, like in a human sense. Not like if you're blacklisted, you're banned. Now it's like, oh, he's launched something else. It's clearly legit. You know, I was. There's an API plugged into my performance center. The tracking's there. In a day, we have literally less than 0.1% chargeback now, like, insanely low. I'm actually surprised it's that low, to be honest. Same on, like, paper. So, yeah, I think if you run a legit thing, like I saw someone tweeted me being like, oh, my chargebacks are 3%. How'd you get around it? Like, can I find a high risk processor? And I was like, nah, the problem is your customer service is shit, or your product or your shipping. Like, it shouldn't be 3%, do you know what I mean? And I've been there, I've had it like 3% probably, generally when I was doing like, well, no, not 3%, but, you know, higher than 0.1%. And then obviously Neon beach, when it went through the roof was like fucking 40%. So, yeah, if you're having chargeback issues or payment processor issues, the problem is the business or something you're doing. It's not like you've been blacklisted. It's the system's fault because I used to think that and it just isn't true. So, yeah, that's what I'd say. High landed on the supplier. I kind of already went through that. Oh, no, sorry. How do you plan to structure your day? Not very well. I mean, to give an. I might do a video on this. One of the things I say I might do and then probably don't do. My general day is like the hardest. And the needle movers in the morning and by morning I mean like genuinely 8am to 2pm because I eat at like 2pm and then when I eat, my brain is. And then in the afternoon, I try and train in the afternoon or do content like I'm trying to do now. And then in the evening I do like creative shit or a pod or what. More work generally. But that's kind of the rough outline. I'm not going to bore you with more details because I'm still trying to figure that shit out trying to spend less time on a screen and more time, or at least less time on a screen by myself and more time speaking and hiring and structuring people. Because I really need to fucking do that. I don't understand this question. Could an exit strategy affect the mindset of a founder? My assumption was that a brand built from passion is like a child that you want to direct and have a power of influence throughout the course of his growth is. I don't really get what he's saying, but I think he's saying it's like the motivation. If you're building with an exit inside, does that change it? I don't know. I mean, I've not had a big exit yet. I certainly think about positioning a business for that. But I also think you have to be passionate to even make something work. So I mean, it's a given that you'd have to be passionate about something, I think. And if you can make it big enough and valuable enough, then you have the chance to build something that might be able to exit from. So that's what I'm saying. When's the first event? Well, I guess it's on fucking Saturday. So yesterday, if you didn't come, I'm very sorry. But you can definitely come to a future one. And this is probably going to become a huge thing. I feel like it will. Because red wine, round tables, private dining, cool people is never a bad thing. Yeah, we'll see who comes. We'll see who comes to the first one and report back. How do you approach product development? Fuck me. Yeah, this is very rarely talked about because actually I've got a pretty good system for it, to be fair. You. You know what? I'm gonna do a video specifically on that and try not to expose everything. I know I'm itching, but I guess it started with just ideas, then it turns into samples, then it turns into new samples and like feedback loops and then customer feedback loops, most importantly. And then developing shit. But yeah, product development, I need to spend more time on it. MPD in general and epd existing product development, like improving shit. I should probably hire someone full time for that eventually or maybe fairly soon. But yeah, I'll do a video on it. Best way to put an audience for brand on social media. Honestly, I'm still trying to figure this out because I've always been paid, paid, paid. One thing I really want to crack is organic. So you know, brands like Thursday dating brands at the Ripple Cove, those vapes. What's another good example? I mean, there's loads of good examples but brands that have cracked it like community and organic wise, I really haven't yet. I mean we're nine months in, nearly ten months in actually ten months in. Fuck. Ten months into the brand now. Still working that out. But I'll let you know best books advice when selling DTC biz from friends and you. Well, I've never had a big exit. I have had a distressed exit. So I guess I did learn a lot in that process and I have spoke to people about it. Obviously I know guys and people that invested in the business have taught me a lot about that process. I mean I think the most obvious one that is is obvious but it's actually very, very, very, very, very important is to have everything locked down months and months and months before you ever even think about exit. And obviously for now, for now I have a monthly management account pack which is obviously all the financials, but it's also like a report on the business which is, you know, it's like the solid data point every month that I present to shareholders and we go through it and eventually that will become the story and like the financial and data story of the business which when we go to raise more money, if we do that and if and when I go to sell it. So yeah, I think having everything locked down, especially financially right from the start because I know people, especially when they're getting into drop shipping or starting a brand and that was me back in the past. You'd have an accountant, outsourced, whatever, but you wouldn't, you wouldn't necessarily have all the stuff because a due diligence process is incredibly excruciating. Even just trying to raise money, which I'm doing Now of like VCs and shit, it's better to have all that prepared and have a pitch deck that sells the head and the heart of a business. And like the head of the business is like the finances, you know, the mechanics of it, the commercials of it. The heart is like the vision. Where could this go? Who are we back in in terms of you? So I think everyone should make a pitch deck for their business even if they don't plan on raising money. Because the process of doing it and you should use pitch.com, that's where I did mine. The process of doing it will make you understand the business better and it will give you a roadmap and you should fucking do it. So that would be my advice how to document the journey. Well, based on your experience, I literally make videos beside my computer and people fucking click on them. So please don't ask me for advice. I'm making videos. I would just say, be authentic. My dog's barking. Shut up. Shut up, office. That'd be my advice. Be yourself and just fucking film it and be authentic. And don't think about it. Because everything ever is shit when it starts and my podcast is still shit. And we're like a year and a half in, so. Yeah, do you want to make some shifts to make space goods more sustainable? Blah, blah, blah. Yes, I do. I think I'll probably go down like the whole B Corp thing soon. Partly because I think it's good for a business these days, but also because I think it makes it more investable, it makes it more valuable. And I'm reverse engineering the things that might prevent me from being valuable in the future, and that's certainly one of them. That's feedback I've had. That's feedback I've given myself. Because I look at brands that, you know, are exiting for massive. Multiple brands that are growing very well as well, grand brands that stand out. And a lot of them, yeah, you know, they have all that sustainable stuff under wraps. And I think it definitely fits the brand as well, going into, like, mushrooms and psychedelics and all that. So they're the only questions I screenshotted. How long have we gone? About an hour. Yeah. Fuck. I kind of ran through that. Was that interesting? I hope it was. Yeah. Mentally taxing doing these by myself, honestly. Was that a good episode? Just cracked my back. So, yeah, we're meant to have a guest today. We didn't. These are the shure mics. These like the fancy ones that Joe Rogan uses and shit. I wonder how this will sound compared to the normal podcast. Looking forward to getting a guest in here or two. Or even like a roundtable spec with like four, five, six people. As always. Let me know you want to see in the pod. That was completely unscripted and unplanned, so I hope it was remotely interesting. We're in the new studio, Dream Factory. My dog has been here barking, ruining fucking everything. As always. Appreciate you watching. Let me know what you want to see. I'm trying to take this more seriously. Look, we've invested in a proper studio. Probably going to find out that everyone thinks this is way worse because it's, like, more formal and whatever, but I feel like it's better to bring guests here and do this shit. I need to start getting a haircut weekly. I think it's just gonna become a thing. Yeah. Looking forward to doing episodes here. We're mixing up. It's the next chapter for the pod. I apologize. The audio quality in the last episode, we kind of fucked that up. That wasn't my fault, but it also was my fault because I should have briefed them better. We're in the proper studio. As always. Cheers for watching. Been weird doing this by myself and I'll see you in episode 63. Peace. Boom. Oh no, wait, I wanna. I need to start this way. Cheers for watching the pod. Catch you in the next episode. As always. Boom. Peace. Let's go grab a pack for 49 pounds or subscribe and save for just 39 pounds per month for longer term benefits. Spacegoods.com. I don't even care where we go. It's far away from here. I'll come with.