Multi-Million £££ Reselling SAAS Business in Early 20s - Crep Chief | Midnight Podcast Episode 28

Right, then back with, I think episode 28 or 29 of the Midnight Pod. Not recording, like three weeks. We're getting a bit fucking rusty on the mic here. We've got a bride and Milo from Crep Chief, which started through Tom Exton tge. Right. He's not here. Who's gonna be here. But didn't fucking show up because. What, is he in Barcelona or something?

I put the noise on some font man.

Yeah. Hard man to get hold of. And then you guys got. Got involved, what, like two years ago, and then basically scared the shit out of the business. And literally I heard about you guys probably. Yeah, probably when Tom had it originally.

Yeah. So that was probably looking like early 2018, maybe even. Yeah, 2018, I think. I think we bought it in 2019. But it was originally a personal shopping company.

Yeah.

That Tom and his business partner Aaron started together. And they. They was doing it with a kid from. Who was buying and selling the shoes for them. But they was just doing the majority of the marketing. The kid was messing it up a little bit. Like, it just wasn't organized, wasn't making sure everything was going out to customers.

Yeah.

And then they got bored of it and then they just literally was like, boom, we don't want the page anymore. We'll take an offer for it. We put an offer through and they. Thankfully, they accepted it. We. So we always said that we would be the best personal shoppers because, like, every personal shopper, such as, like, call them all out. Henry Chadwick's Mr. Undivided.

Yeah, I went on here, actually two weeks ago.

He went to Crep State, not Crep Station ls, Personal Shopper, Krebs Locker, Etc. They was getting a lot of the, like, streetwear stock through us.

Yeah.

So it was like, we would be the best personal shoppers. Like, we would. Because everyone's getting it from us. And then we took it on and we was like, not the best personal shoppers at all. Yeah, we was pretty poor at it. And then we did what we knew, which was reselling. We came up with the idea for Crep Chief Notify, which is essentially a resale group that teaches people how to buy and sell stuff. But originally, like. So the idea of those groups came from Twitter spaces and stuff like that, where it was all very enclosed and very clicky. It was maximum, like, you're probably talking maximum few hundred people.

250 people. Like, literally 500 people at most. Like, people was just obsessed with the idea of, like, keeping everything closed loops, like, not sharing your Information and kind of like just keeping on that kind of like if you know, you know, kind of level. Yes, obviously as from a business standpoint isn't like sustainable long term. Especially as like things grow and change.

Well as you've seen. Well as you can see at the moment. So those kind of groups, they've like not quickly became outdated, but over the past few years they. They've quickly become outdated because the information became available like to pretty much every group. So every group was posting the same stuff at some like towards the end and then we came in and was like, well there's an opportunity here to just like, yeah, tell it to everyone and then just scale the business to the top compared to how like everyone else have been doing it. Like 2, 300 members charging 30 pound a month. Like you're not making like mega money. But it was a majority, a lot of kids that was just running them at the time and we wanted to take it further. We was looking for a professional business. Like we said. We tried the personal shopping stuff. Didn't work for us, but we was looking for something concrete for us to work on because I think Will was just coming out of university. I wasn't interested in university. Tom didn't go. He was working a graphic design job. And you'd just come out of college, hadn't you?

Yeah, so I was just. Well how I started was that me and Will was running like a similar business model, but we was running it the same way, so close, not sharing information and things like that. So once we kind of like got over that kind of hurdle and decided to open it up to everyone, that's when things that really changed and that's basically what happened to us is that we'd. One of our friends had like introduced us to it and he basically like reeled us in into getting us into reselling and there was just nobody doing that. Just getting people who didn't know anything about it into reselling. So that's when like things really started to change from there.

Yeah. So going back before that then like obviously how many people are involved in the business now, like in terms of founders or owners?

Depends. We're correct. Chief notified. There's five of us. So there's me, myself, myself, Milo, Tom, Will and TG in Crep Chief Notify.

Yeah.

And then in Crep Chief nft, which is our NFT group, there's the five of us as well as a guy called Max.

Right? Yeah. And going back before that then like your backgrounds, how do you even get to the Position where you like want to buy a fucking business. And obviously like most people just go uni get a gradual fall into oblivion, I guess.

I guess it just kind of happened. So, like where it went for me was I was in college and I was running a business with Will alongside my college. And I knew as soon as I left college, I was just gonna like not go to uni and I was just gonna try and focus on making this business and just trying to make everything work. And I just always had in my head like the way to like to the top is just being your own boss, you know, I mean, starting your own company, you doing like the innovative thing. So that was always mindset and that was always my mindset and that's the way I got into everything. And then I met Brad and Tom Free Will. So that's how it all came about with CREP Chief because I originally wasn't involved with prep chief and I was just with Will on this like crep Chief notified business model, but under a different name. So then that's where my background came from and that's how I got to like starting business for myself.

It just so like going back to maybe like 2015. Just started college. I met Tom through a recent English class for GCSE English. And then we. So I got into the reselling stuff because of music. I just became like a massive hip hop fan at the time. And then Kanye west launched the Yeezy V350 V1 around the same time. And I was just so interested in it. And then Tom ended up getting into it because he met Will through photography, which was. They shared a class in college as well.

Yeah.

And then it just kind of like three of us came together was just love the idea of reselling, etc. And then we met Milo because Milo is involved with Will in their business and they live next to each other at the time.

Yeah.

Literally just sheer chance that I met Will, I literally through that, I just literally lived next door to me. And without Will, literally I wouldn't even be in the position that I'm in now, literally because like he was the one to like come to me and say, like. Because he knew that I. I knew about little bits about coding and that. So then he was like, do you want to help me with this? And then that's slowly how we like got into everything from there.

Yeah. Yeah. So coming up to the point, before you bought the. What did you actually buy with crepcheap? It's literally just an Instagram page, was.

An actual business The Instagram. No, not the business Instagram page. And the domain rights.

And then that's when. Because there's a few different arms to it. Like the SaaS side.

Yep.

That's like. Is that the main revenue generator?

Yes. So with Crepchief notified, the main. The main pull to the business is because of the monitors.

Yeah.

So if something's out of stock, you can almost. Our monitors are the best fact. Like there's no. We have literally four developers working on people. Yes. Four developers that work on our monitors all the time. Like 100%. Our monitors are unbelievable. So if a product's out of stock, we can tell you the second, let's say the millisecond that it's back in stock. We can tell you quicker than any. Quicker than you can process it in your brain. And that's why the software is so valuable because it's all about getting those products that you can't get.

Yeah.

And you get that through these restock monitors that Milo and his team develops.

Yeah. So basically like. Because I don't know this whole world. So it's a fucking interesting. So did you basically. Obviously once you into person shopping world didn't find massive success with it, you're saying, but we're interested in it. So then you basically made a software for other people. They wanted to do it themselves from scratch.

Yeah.

But a much better way of doing it because it's all like automated and shit.

Yeah, that's basically how it started. So how it started at first was like there was like when something restocked online, people would just like find out it restocks and send the link. And then this is where me and Will at first came into contact was over these monitors. So he'd come to me and he was like, alright, so this, this items out of stock and I want to monitor it and as soon as it comes back in stock I want to let me know and let everybody else know. So then we developed a system to do that and then from there that's literally what allowed CCN to become what it is now because it's just all based on like these out of stock items. They've got X, like they've got a resale value. Like once you have them, you can sell them on ebay for more than what you paid and then they're out of stock everywhere. So basically all we're doing is just notifying people when these highly demanded items come back in stock, we buy them, they go out of stock 10 minutes later and then selling them on eBay.

Yeah, yeah, yeah. So if I wanted to get started from scratch, like how much my paying, I have to work, I'll just sign up on the website. Yeah, pretty much good to go.

So you go on to crepchefnotify.com you sign up, it's 30 pound a month. Most, most people average between 3 to 500 pound a month profit, which is pretty good. If you're just paying 30 pound a month, you're doing it just on the side because all you have to do is literally like. So you wait for the notification of like an. You go on, you initially learn what products are coming out and all that stuff. You do your first initial, like couple of hours of understanding it all.

Yeah.

And then once you understand it all and you understand the products, you just literally wait for the notifications come back in. You go into the. You go into notification, click on the website, buy it once it arrives at your house, put it on ebay, and then just ship it off to your buyer. It's as simple as that.

Yeah. When I was younger, probably like 17, 18, before I got into E comm, I used to. I think there was something called, I don't know if you heard of it, profit accumulator. It was like, it was like a matched betting.

Oh, I've heard of match betting.

This was like proper, like just wanted to make fucking money from my laptop before I knew anything about anything sort of thing. But I wonder if that's like a similar audience but like, who is your customer base primarily? Yo, fellas, quick one. First bit of promo for the pod. You may or may not have heard I released a fucking E commerce a few months ago. Basically spent like six months making it because I was in between businesses, as you probably know. If you follow my shit, I must say, 12 hours long. It's fucking quality content. I was gonna drop it at like 1500 quid with some bullshit guru y webinar and all that rubbish. But as you know, it's not my main thing. I'm working on a new brand right now. Very, very fucking much in the trenches. Which is why I think it's actually a better course than everything else out there. Cause it's built on real experience of my brands in the past and my current one. I think it's super, super valuable. If you're interested in E com, you're already in E com and you wanted to get into E comm 0 to 1 starting a brand from scratch, then definitely worth investing in. Link is in the bio of this video or podcast. Spotify, Apple music, wherever the fuck you're listening or watching and enjoy the rest of the pod.

We didn't necessarily figure it out at first, but because we just had such a wide variety of people that wanted to try it. Like we've literally had people over 50 just in the chats every single day loving it.

I bet co helped with that.

Did it cover? Massively helped.

People just sat at home thinking 100%.

Covid helped massively. But it also helped with. Because of supply chains was difficult during COVID So a lot of stock that people wanted was just like there wasn't much of it. So coming from China, that's really what.

Like kicked it off in terms of like the really, really big profits. Like if you like rewind time back to like the start of COVID like May time, July time, it was literally like you was making cash handover fist. There were so many like products that had supply chain issues. Like her clippers, Nintendo switches, hot tubs, outdoor furniture, everything. There was just supply chain issues all over the place. And that's when it really took off for us. Because before we was, we was very like sneaker orientated.

And yeah, I was gonna say obviously.

Clothing orientated, supreme orientated. That's like the way it all started. And then when like covert hit it basically opened up this new market where all these products had massive supply chain issues. And then we quickly realized that it was not all products were due to Covid. There was just lots of people having supply chain issues all over the place. So that's how it's like still going to this day. But Covid literally just blew it off like cash handover fist. Like you're making like 700, 800 pound on a hot tub, like share profit, like 700, 800 pounds share profit in one sale.

So it was very rel. It was so easy because of the monitors. Like it was just so good at the time. And because fortunately business managed to grow and scale, we had a money to spend on developing the business so we could purchase developers, we could get the time from people. Whereas like these all, all the rest of the other groups, like it wasn't necessarily like full time and no, there was no one making as much money as we was at the time, which really benefited us because like I say, you can just, you can buy the time off someone else to be able to develop things even further for you.

Yeah.

And if we've got a team of developers full time that are working on like developing these monitors or you've got a bunch of Kids that are in college that are doing it part time in the evenings, it's just a different level. Like you got qualified people, like you.

Can'T compete at that point.

It's difficult to compete. And what I was saying earlier in terms of like businesses dropping and off and stuff like that, so there's a lot of old groups now that used to be really, really popular back in the day that are just no longer a thing because the amount of like people that we generated to our group and the amount of revenue that we, we achieve, like suppliers are looking at that same revenue and going, well, I quite fancy a bit more of their money rather than like the 500 pound that I was charging beforehand. So then all these groups that are keeping themselves, themselves closed, it's now like, well, you're keeping yourself closed but your prices are now going up and you're not actually getting any more revenue. You're trying to keep the same vibe of like clickiness and exclusiveness. But the industry is not that anymore. And we've seen a lot of, a lot of them now change. A lot of them want to accept a bit more people and we've seen a lot of them go big names, big names before.

So these groups like still doing it manually without software now.

So they are using software but at the end of the day these, this software takes a lot of maintenance. How the websites are changing all the time so you got to keep updating things they try and that patch thing, so they'll employ like bot protection and then there might be like a loophole to avoid the bot protection and basically bot protection is just like, costs money. That's just what it is. It's like you have to solve a captcha to request a website and then each capture costs like money to solve because you can just pay like Filipino people like to solve captchas for you and things like that. So it basically just becomes a cost game at that point. And then all these loopholes, what these groups are exploiting soon get patched and then they have to find new loopholes. So you realistically, you just need to spend a lot of time and that's what they couldn't do. They couldn't invest the amount of time we could invest into the making the monitors and then that's why we excelled.

So are you definitely. Are you the biggest in the UK now then?

Yeah. In terms of group size? 100%? Yeah, 100%. Also the most hated.

Is there like, is that.

Yeah.

Is there much bigger ones, like worldwide, in America and shit?

Not Too sure in America, but probably in Asia. Some. There's probably bigger ones than us in Asia for sure. But them Asian dons don't mess about, man. They don't mess about. I believe.

I believe. Me and Will worked with a guy very early on in our monitor career and we was basically making monitors for his app. It wasn't like a discord or anything like that. It was his own app and we basically made monitors for him and he ended up having like, in the end, I think he ended up having 100,000 users or something like that on his app in Asia. And he was just full. Like when we was like coding for the app, the whole lot was just in like Chinese or whatever. So he'd. He'd managed to get so many members on. So like worldwide. We're definitely not the biggest, but yeah.

I reckon, like from. In terms of brands and stuff, I don't really know necessarily more bigger brands in like, America and stuff. Like a big one is Soul Savvy, but even, like the member count is pretty relatively low. But Soul Sav is essentially like a sneak community. Yeah, they just like everyone in those just chatting about sneakers and trying to get a hold of the latest sneakers, but they got some mad light. I think it was like they raised like 12 million in their series C or something stupid like that, which is like, that's just crazy, crazy numbers. But even them, I know they've got under a thousand members because I'm in the group and I can see that they've not got more than a thousand members.

So do you limit yours at all then, or do you view it completely differently, business wise?

We did, we did for a long time view it completely different. We just wanted to get as many, many people in as possible. But you do see issues with. If you push out a hot tub or a select product to like that amount of people, and then you now have a huge control of the market. But because a lot of people are beginners, what they've done is like, they just want to. They want to get in, get out and just get their money back really quick and also get that profit. So then they just continuously like slowly drop the price, which affects the market, which we found with having loads and loads of members. But we're developing new systems now to be able to like, avoid doing that. Yeah, in a sense, like maybe such ideas such as like raffling them off to, yeah. A certain group of members or just. Yeah, pretty much like just dictating a select amount of people that get a hold of this kind of product rather than just sending it out to I think Crepe Chief, not Vice Peak. I think when most we had was literally like 8,000 members.

Yeah. I was gonna say how many members you have now? Is it. You can't say a lot. It's a few thousand.

Yeah, it's more. It's not 8,000 anymore because we don't have Covid fortunately. Unfortunately. Yeah, we don't. We don't have them same kind of circumstances. But it's like we do okay in terms of member count and then like.

Membership wise is there any one like one membership that you can buy that's a 30 quid a month or is that like different tiers and shit?

No. So there is only one membership at the moment. We had like we had a lifetime frame for a while that give you access to different things but other than that it's literally just a monthly membership and that's something that we thought about changing multiple times. I'm making it more. It's like changing up, distributing in different ways. But at the moment it's literally just one membership. One 30 pound membership.

What we've found as well is that like so because it's a monthly membership and it's only 30 pound, people sign up and then if they've. If they only want to invest say 500 pound into the system and then they buy themselves a PS5 or an Xbox, they've pretty much spent up there. 500 pound.

Right? Yeah.

So now they have to wait for the PS5 or Xbox to sell on ebay, which potentially can take a week etc. So like then in that entire week they can't purchase anything else. Yeah, like at that point. So we've debated like just cutting like the monthly membership as a thing and then just having people that really want to spend their time and invest a lot of time into CREP Chief Notify and arbitrage reselling into like a. More like committed membership. Say like three months, six months to a year.

Yeah.

But at the moment with CREP Chief notified you can only buy a three month membership and a monthly membership. Yeah.

So do you find customers like building like legitimately big businesses from this? Yeah, quitting the jobs and 100.

I give an example is Jake Heath. We'll give you a shout out. He's he. I believe he's been doing hustling night stuff like his entire life. He's been like print on demand t shirts etc. It's been fine anyway. But we've crept Chief notify. He found his way he was making really, really good money a month, thousands of pounds a month. He was making YouTube videos off the back of it and then off the back of it because he was making a lot using the group, he was getting referrals as well as like a kickback to him. So every time someone signed up from his videos, he was also getting a kickback from that. But now he, he's massively involved in the NFT space and CREP Chief nft and he's doing some crazy numbers, crazy numbers off the back of like joining Crep Chief Notify, moving on to CREP Chief nft. And now he's. He's just gone. Gone. Yeah, he doesn't even bother with YouTube anymore at this point because he's just investing all this time into the NFT stuff.

He's making too much money off nft. That's what he told us. Like I don't even want to make videos anymore. I'm just making like, just too much money.

I know a few people that like that. They basically just quit their normal business because NFTs are popping NFTs.

But the amount of money, man. Yeah, like it's crazy.

It's just the margins are insane. Like I think he said last month, he was like, Yeah, I made 10F profit last month, so that's like fucking 25 grand or something like that. 20, 20 grand profit.

That's an effort, a dip as well.

His desk typing away.

But even like there's been a. I could go through the testimonials right now that we have in the discord. There's been people that have paid off thousands and thousands of pounds worth of debt or they've paid off cars and they've managed to get themselves like even bits like M140 eyes or A35s and stuff like there was, that was unattainable to people at first, but they joined CREP Chief Notify, they say they take their average wage from that's like 25 to 26, 000 pound a year and they take it up to 40000 pound a year because they make 15000 pound on using CREP chief notified throughout the year, which means that now they can get these much better cars that they're now enjoying. Are they saving up for house deposits.

Fat holidays, things like that. And the amount of like testimonials maybe.

Not changing lives but like definitely developing them, I suppose.

Yeah, definitely helping people.

Yeah, it's like, it's like one of our flip specialists, he was in like Thousands of pounds worth of debt. And that paid off his debt literally. Now he works for us and that and literally making great money essentially. It's amazing to hear these kind of stories.

There's just a bunch of kids that started a bigger resale group than usual. Like another idea and then people are now telling you like you've, you've done this for me, you've done that and it's like just develop some software and put a few ideas together.

Going back to stuff the start then like how did you actually. So obviously you, you bought the, the brand name and shit and all that stuff. How do you actually develop the software? Because I assume you're not developers, you're obviously.

I'm a developer but I'm like fully self taught so I've had no education. I've literally learned everything just by googling on my laptop and we're literally making our app. We've made our app from the ground up. It's actually going to be ready in a couple weeks and like I don't know anything. I've literally just learned everything offline and I've managed to make an app, I've managed to make all these monitors, I've managed to make all this software and it's literally just an. It does an example of how you can just learn anything from nothing. Like I was obviously into like computers when I was a kid but I didn't know anything about coding and I just literally learned it all for nothing. So like monitors, monitors, the unbelievably basic. If people are watching this, you know it's code. They probably are just thinking in their head now like this is literally so easy. You literally just make a request to the website and then you like check the website from there for like the stock. And there's obviously various different methods, bot protections and stuff like that, but it's literally basically all you're doing is requesting the website. You check the response. If it's in stock, you send it out to everyone. Simple as that. It's not exactly the hardest thing in the world but it's just.

I've never been a code.

Yeah, I look at that, I look at them languages on his computer, bro. And I'm just like, there's what, like it's a complete. It's literally like learning Spanish, mate. It's a completely different language. Completely.

It started entirely by yourself, just you doing it.

Yeah, so that's how it started.

And it used to have the JTAG Xboxes. If you had a JTAG Xbox, that's.

The kind of fucking kid I was.

You don't know what JTAG Xbox is?

What's that?

You don't know like Call of Duty, Modern Warfare 2, mod menus and stuff?

Yeah, so I like that.

I used to play that shit. But no, I don't know.

I don't know the mod menus and all that.

Obviously I wasn't into it.

Yeah, it's just like. It's just like modded Xbox and that so you could just like fucking level up and shit for like level people up and that. So I was always into like computers and that, but I never like wrote any code or anything like that. So I literally just learned all my coding skills from literally just the Internet and a single example of how you can make something out yourself if you've just got a laptop. Just go on, learn how to code. And like it's such. Now you can make the start making like smart contracts for NFTs and you could be making literally like a million pound a year literally just by making smart contracts. And it's. They're so easy to make. Like it's insane. So.

But you obviously think that way, whereas 99%.

Yeah, 100% most people. That's what we find with Crep Chief Notify. Easy. Even if like people like make good money, like people still like give it up after a while because they just get lazy or like they find something else to commit to and it's madness.

Like people just fat to life at that point.

Yeah.

Literally how many people are in the.

Business now then like Teamworks and how is it so like day to day?

So there's five of us that pretty much run it every single day. And then we have, I think in our office we have five members of staff and then I think around the country I think we have a total maybe 25 staff collective. Not everyone's full time. Yeah, there's a bunch of people that aren't, but there's a. I'd say maybe 25 to 30% of the staff are like full time working on it every single day that are working Discord. But we have like. So that we have a manager that runs Crep Chief Notify and underneath him he's got a flip specialist, sneaker specialist developers, like 10 to 15 support staff at any given time. And then he's the one that now like focuses majority of his time on there as well. So then we could just take a bit of time off and look at the business from a whole perspective rather than having to run the product. Yeah, awesome. Shout out to Jake should Jake's awesome legend.

So is it effectively two parts then? Like, obviously people get the, the software element that like flags what to buy and shit. But then is there like day to day support, like community as well? Yeah, by the sounds of it. Yeah, massively.

That's something that we wanted to push. We have a community manager, Tino. His literal job is just like making sure everyone in the community is having a good time.

Yeah.

Because that's what we found with sneakers. I'm. I love sneakers. I'm not as much into it as I used to be, but even back then I wanted to just talk to people about sneakers. That's what I wanted to do. I wanted to find like minded individuals and with the reselling stuff, I wanted to talk about like mining stuff. I want, I wanted to ask people, how have you done on ebay this week? What have you managed to sell a few PS5. So whatever, like from a current customer example, like, so the community is a massive aspect of it. And then we have Tino, our community manager is brilliant. He runs like game nights with everyone. Like you'll just run like a poker night or just stuff like FIFA pro clubs. He loves it. Yeah.

How did you scale it then in terms of like getting customers from day one? Like, was there any customers when you bought it?

That was like one thing. There's like. So we originally thought about it. So we'd like. We used the Crep Chief page that was just literally crept Chief at that point. It wasn't crept Chief Notify. And we'd basically like take that following and we convert them into like members who wanted to resell. And then we did that.

Got around 10,000 followers at the time.

Yeah, so we did that. And how many did we get? How many did we get? Like 100 people, something like that. So from 10,000 followers, we got 100 members to our first like version of Crep Chief Notify.

It's pretty good to be fair. 1% conversion.

There's still some people that pay like. So the original, original Crep Chief notify membership is £14.99 and we still have customers from maybe like just over two and a half years ago now when we officially started that still have their first 14.99.

You didn't force them to pay 30.

No, no. There's people on 1999amonth as well. Yeah, yeah.

Cool.

Yeah. So that's, that's how we took it from there. So that's how we initially started. So we had like a couple hundred members from that. And then that was the most we'd ever had in the. In the business model at that point. So from, like, mine and Will's experience before, we never had more than 100, like, recurring customers. And then from there, we ended up doing Facebook advertising. And during lockdown, that was just insane for us.

Like, I think it properly started with. So we had the idea of. Because we knew. Because as we talked about tg, Tom Extern.

Yeah.

He's one of our business partners now because we bought the page from him. He was also a customer of the personal shopping page. So, like, I could just send, like, Tom, like, the latest, like, supreme Knight pieces, and he'd be like, yeah, one day. All right. And then you just be like, right, okay, cool. And then one day we had the idea of, like. Because he was the most accessible influencer that we knew of.

Yeah.

Because he was a customer. And we just said to him, we was like, would you be interested in promoting the video? Promoting us in a video. And then he came back with, like, a price. This is what I normally charge, but I can sort something out with you guys, whether it's clothing and stuff. And we was all like, oh, no, like, we can't. We can't afford that, can we, bro? We couldn't afford to pay to be paying those kind of prices.

Yeah.

And then we left it for a month, and I think we went back and asked him again. And then Tom came back to us and wasn't like, well, if. If you're that serious about this and you believe in it, like, I'll. Let me jump in with you guys and I'll promote the hell out of it, and we'll just. Boom. We'll just send it to the moon. And that was how it originally started in terms of the marketing and getting people in. And I think we had around. I think we was growing really well. So it's. We took on with Tom and launched December 20, 2020.

He knows the dates.

Yeah, I know all the dates, and I know everything.

We had a board with literally, like, how many subscriptions we had each day for a whole year. I literally wrote down on, like, a board. And we've got it in, like, our old office like a map.

So it was primarily him that the push did.

Marketing was at the start for the.

I remember seeing on his videos. That's why I knew by.

Yeah.

From December to March, it was primarily Tom. And then that's when Covid hit.

Yeah.

So it must have been 29.

Yeah, yeah.

27.

2019. Yeah.

2019.

Yeah.

We started in 2019. Yeah. And then April. And then when Covid hit, oh, my goodness, we was all absolutely shitting ourselves, like, because it just started going downhill because no one knew what was going to happen. And the first thing anyone cancels is subscriptions because it comes out your bank account every single month. Yeah, that's the first thing. So then we started declining in members, like tomorrow. And then I normal dates April 13th was the day that our lives changed. And for some reason, I think we did some boost post on Instagram. And we've been talking with Facebook ads and Instagram ads for a while, but we hadn't actually like paid for any or put anything out there. But we use the boost. And then we literally was such a basic feature it was going to be. We was literally. We was. So we was achieving around 20, 30 signups per day through, like February and March. And then when Covid announced, it just went down to like one. You'd be lucky if you got one a day.

Yeah.

And we was all like, oh, no. And then April 13th, out of nowhere, we use the booze post. And then boom. We had like a hundred people sign up in one day.

Really?

Literally out of nowhere. So going to like one or two people to 100 people in one.

April, May, June, 2020 was mad.

It was good for me.

For all my mates in Ecom, it was like printing money.

I think we was paid. I think we ended up paying in the end.

I got used to it. And then. Then it changed gradually over the next few months. I don't know if it was the.

Same for you, but, yeah, literally it was. It was fuzzy. It was like. Literally we was paying like 90p or something.

It was. It was way less than that. No, we got it. No, we got it down to literally 48p per month. Child 48, not 48p per subscriber. That's exactly what it was going.

It was just literally cash handover first.

He was like, honestly, boys, I've never seen a case study like it. Like, I've never seen. I've never marketed a business through Facebook ads and achieve that kind of.

That is crazy.

Insane.

Cpa, like, it was unbelievable.

How long do most people stay? Like, what's the lifetime value average? Because like, CAC to ltv, which is the big fucking buzzword these days, we've been fucking mad on that 48p. And they probably saved for a minimum few months, right?

Yeah. For literally, like through them first three months, most people stay on average for like two to three Months. But then we do have a lot of people that also stay for those longer term values as well. And they stay. We've had people in there for literally years and years and years, but most people stay two to three months. Yeah, yeah. It's a like, it's a bright. It's like running a business as well for them. So a lot of people, A lot of people cancel that we find because of time. That's what they say. I think people are trying to overdo it. Like if you literally. We, myself and Milo went out last night and we met someone and he was like, I don't see how it's like ridiculously time consuming because all you've got to do is wait for your monitor. Once the monitor pings, you buy it. That takes literally 2 minutes, 3 minutes. You wait for it to come to your house. You list it on ebay. That takes five minutes. Okay. And then after that, once it's sold, you go to the post office. Pretty much anyone lives within a 15 to 20 minute radius of a post.

Office, you can pick some of your house as well. Most people just get like post office. So the postman just comes to your house, picks up your fucking bot like your Xbox and that. So such you like no time really.

So people aren't like dropshipping anything. They're physically buying, receiving, literally. Right.

Not selling it before they've sold out.

Because a lot of the products are like stupid demand. Like it's difficult to like drop ship it.

Yeah, yeah.

Because you can't, you can't necessarily guarantee yourself an Xbox. But like it became a point where it's just easy to pick them up. Like it's just, just pick them up, no problem. Yeah, but like it still wasn't worth like listing them on ebay and then actually having the product when it sells. Because they were selling that like everything that we sell we promote to like members to be able to sell. Just sells so fast, like most of the time, like through the summer. Garden furniture.

That's niche. I would not expect that.

Insane kayaks fly everything like that. I think I listed like six Dyson Air wraps up on eBay like six days ago.

No, sir, bro. One of those fans.

No, they're like girl like curling irons. And if you ask a girl about them, they'll be like, wow, they're like sold out everywhere. That's what like we hear from people. It's like they get them and then the girlfriend's like, no way. Like I want that. I'm putting it out there's. Profits we made on it. But literally I listed six of them up. They all sold of him like one day. Six gone, 600 pound. Just like out of nowhere. It's literally so. They sell so fast. That's why you can't really drop ship. But you have to wait. The bottleneck is getting the items in.

So. Yeah. So on the product side, then, like fucking kayaks and shit. Obviously. Did it start with just shoes? Trainers in the beginning.

Supreme Yeezys. That's how it all started. That's how we originally got into reselling. We was all just reselling sneakers and like supreme and other little bits and bobs like that. I think the first thing I ever resold was like a pair of palace shorts I bought on 50 quid. I sold them for under quid. And I was actually like blown away. I was like, no way. I've just made like 50 quid at like 16 years old. It was insane.

Yeah. I think the first thing I ever saw was a pair of Adidas OG NMDs. That was the first thing ever. Yeah, that was when Adidas was in. In their bag.

Adidas. I never had any English person said Adidas.

It's your northern thing, bro, we all call it.

I'm northern, though. Yeah. Yeah. But, yeah, could you tell? You can tell I was an oven.

Yeah, I could tell you it's kind.

Of gone, but yeah, from your pride.

London life. Got you, bro.

Yeah, it's corrupt to me. But then like all the other shit, did that just gradually come in because there was market for it.

So we started with the lockdown. Really. That's what really, like showed us that there was all these random products that it would just like resell and you can make a profit off.

Like, it didn't create it, but it's just made it.

Yeah, yeah. It showed us what was possible. So then we were like, wow, all these products, like, reselling. And then once like Covid started dying down, we just kept finding more and more and more products. And then PS5s and Xboxes came about and then that was the absolute, to be fair. Before that, the. The lazy spas, they was.

The best profit.

They were sleep. You can make like some of them, you can make like a thousand quid on like profit like insane. But they obviously have big box. You have to pay like fifty hundred quid shipping on it. But you still make an insane amount of money.

And it was so easy to just pick them up. Yeah, like you like monitored restock. Boom. Because. And then our group, because we had a Lot of them would just take the stock list of everyone. Listen, on ebay, same price gone.

We really pioneered that kind of reselling as well. Like reselling all these things. So like one of the first things.

Even now it's still a majority of sneakers for people. That's where a lot of them going wrong.

So I think like one of the first things you ever resold that wasn't a sneaker was like, obviously we're selling like clothing and that. But then it was like lit. I'll be Kevin the Carrots. Like literally it's like a plush toy. Like literally it's a carrot, mate. Like a carrot character. Like, like plush toy. It is mad. And then they was retailing for 40 quid profit, something like that. And that was how we got our first flip specialist.

I think it was the hot tubs that literally kicked it off for us because this is how we figured it out. So Tom is our graphic one of a lead graphic designer at Crep Chief. He, his brother's girlfriend's dad wanted a lazy spa for his birthday and didn't have any available in the shop. So he told Tom's brother, asked him, oh, can you like check like for a lazy spy or anywhere on the Internet? Because he thought Tom. Oh yeah, you, you know, it's all this the kind of stuff. And then we found out, oh yeah, these octops are going for stupid money on ebay. And then we just pushed it to members and literally they made a nickname for it. They call it Cash Tubs. It was absolutely insane. I've never. There's a cult following on hot tubs, me. Yeah, it was absolute madness. And people, the minimum profit was like 3, 400 quid on a hot tub going up to a thousand pound. That Milo said it's insane.

It's actually insane.

It was a mad time.

And obviously it's like all software, like monitors, as you said. But like I assume you have to have obviously people choosing what you're monitoring. So who makes those decisions?

So that's what like our flip specialists do. So they're the people who kind of like look for new products, but they also manage like existing products, making sure they're still reselling, you know, checking how it's going, like refunds, things like that. So they are basically looking for new products all the time. As soon as they find a product, if we don't already monitor the website, they send it to like me and my team and then we from there make a monitor and then they add the links. So it's Literally, like, they're the ones managing the links. And that's how it all works, basically. It's like you literally just. We just have, like.

We all.

We have over like 250 websites being monitored and we have like thousands of links. Like, I think we use like something stupid, like hundred million, like website requests, like every month, just like checking products. So it's insane. But it doesn't cost that much. Like, computers, really.

Requests to website.

Yeah.

So that's like, who's managing that? And then they're also looking for new products all the time. So we've got a constant flow of new items coming in as well as, like, old ones that kind of retire in because they're not really reselling anymore or they might not be selling them anymore and things like that. So that's like how all that's managed.

I think we have a team of four flip specialists. We have three flip specialists. Then we have a manager for the team, which is Alex. And they literally, their sole job is just finding products that resell for the group. Yeah, that is the sole job. Yeah.

Do you reckon there's any reseller in the UK making more money than the software makes now as a business? As in, like, if you reckon that's even possible? Well, I guess maybe it's possible.

Like buying some products, like. No, no.

Maybe like, I'm seeing like yellow on Instagram and shit. That's Josh. Is it called Josh?

Josh Riley?

Yeah. Do you know him?

Yeah, yeah, yeah.

Because I guess he's one of the big accounts. I'm out. It's not really my thing. But like, with someone like him so obviously has like a fucking. Looks like he has a sick lifestyle.

Yeah, it does.

Him or anyone else, not particularly him. Josh is not these big accounts.

Yeah, he's not a reseller.

He's got his brand as well.

Yeah, it does. The yellow World. And. Well, I suppose he technically is a reseller with. He's got a personal shopping company, Mr. Undivided. But Josh's main business is Yellow World.

Yeah.

But, yeah, I very much doubt it. That there is an individual that's buying up products every single month through a monitor or like going in store.

Yeah.

And that's making more revenue than the crep chief number five business.

There's literally.

I'll be very, very surprised.

Yeah, yeah, same.

There's like a physical bottleneck. So that's like one of the reasons we start. That's why when people ask us, they're like, well, you're teaching us how to make this Money. Why aren't you just doing that yourself? Why aren't we just buying every single PS5 and selling on ourselves? Because the literal. The fact is it's physically impossible. So let's say, like John Lewis restocks, PS5, they will only be in stock for two minutes. So I can only literally buy physically like one or two on each restock, whereas 10,000 people can all get one or two each. So that's how it works. And it's like, it's, it's so hard for someone person to just get like an insane amount of products because they're only in stock for like brief periods. So.

And then because of the amount of the scale of members that we have, you can sell a product out. So then like at that point, you not controlling the market, but like you, you have a stronghold on it so that you can, you can keep the demand essentially because you can only, you can only buy it through resellers at that point because the average customer, consumer doesn't have access, yeah. To be able to get hold of those products because people, our customers who are reselling them have the software to be able to get them instantly, whereas the most consumers just choose to just like Mr. Restock rather than like join Crypt Chief Notify and you get the hands on the restock. But that's what we found with the PS5s. Eventually, after like two months. The PS5 thing was insane. We ended up getting so much like. Well, we got, we got a lot of appreciation for it, but also a shitload of hate for it.

Yeah, I was gonna ask that is because is it quite. Is it viewed as quite a controversial model?

Pardon?

Is it viewed as like, controversial, like, as a business? Because obviously I can imagine it would be from. Yes, there's always someone that's got a.

Problem with everything literally viewed as like scalping. And some people are really like, when PS5 first came out and it was like just before Christmas, people were so heavily on it because, like, it was all over the news. We was in the news. Like, our name was actually in the news. So people was just literally like several big articles.

Literally.

That's like rinsing our trust pilot with just like false abuse. Just saying like, these are scalpers, blah, blah, blah. Literally DMing us, messaging us, ringing us, everything. Literally, it was all over us.

We would wake up every single day through that November, December, January period. We would wake up every single day to like a new Twitter and Reddit post containing every single one of our mum's addresses.

Yeah, we would. That's what happened? Neon Beach. I don't know if you know much about that, but. Yeah, which episode?

One.

Oh, I didn't realize you'd get that with this sort of business.

Yeah, bro, with the PS5 thing and the Xbox thing. It was crazy. Like literally my mum's address everywhere on the Internet. Wake up. Our live chat we used to have on the website, we ended up having to take it off our live chat. There'd be thousands of messages every single morning telling like people telling us how much they despise us and how much they want to kill our families, like every single day. Instagram DMs full of it.

You should just reply with a discount link to sign up.

Just pilot destroyed like the whole thing. Like, because we was in some ridiculously big articles we might like. We ended up speaking to Reuters, Washington Post, New York Times, more like talking shit about you not talking to them about it. But they were like, they kind of spun it in their own way of whatever sells. But like the way that the Internet, it works out well for us, like a lot of the press worked out well for us, whether it was hate on us or not, but we was in all these articles. So it's getting all this exposure and then, but then at the same time you was getting the exposure to people that was like telling you how much they wanted to kill you first born. And it's like, what's wrong with people? It's just a PS5, man.

But then was that the biggest, like, biggest selling product you've seen? Terms of like profits we made in.

In total of like in. Yeah, because the fact is it's like they're making so many of them and then it's also not that they're making, they're making so many PS5s, there's also so many people wanting to buy them and we've never seen a product with that many people wanting to buy it. And the like, like the makeup, the products releasing so many at the same time. So it, like when they, when they drop online, they might drop 10,000, 15,000, where some products might only get a hundred. So that you could just let you get them at hand over fist like before Christmas this year. It was literally like dude just dropping them all the time and he was reselling like they were still reselling like insanely well. And we'll never get, I don't think we'll ever get a product like that that's just so mainstream. It's literally just the one, it's the most mainstream products out there. Realistically, everybody has an Xbox or a PS5.

Yeah.

Like sits you one of the most like common household Items.

Yeah.

Literally 100% apart from, I mean in terms of profit, I think the hot tubs and graphics cards are, will take, take the tea. But in terms of consistency, like PS5s.

And Xbox is why companies like that not just make more. Because obviously you don't see iPhones out of stock so much.

You see it now with like the car market and stuff. Like the entire car market's gone up. Yeah, like massively. But that's because of semiconductor chips. And you need semiconductor chips to be able to make PS5s and Xboxes because of like this. I'm pretty sure from what I read there's only one factory in the world that makes them in Taiwan. In Taiwan, there's only one company that makes them. Right. And then like, because there's only one place that makes them, everyone's bidding against each other to be able to then like be able to, to buy, buy the chips. And then you've got companies that are corporate as hell, billion dollar companies that are willing like Apple, Samsung, all these big, big, big dogs that are willing to pay a lot of money for these chips because they have big margins anyway.

Yeah.

So then it's like, well a Sony and Sony and Microsoft willing to pay to compete against Apple for semiconductor chips. Probably not. So they have to wait a little bit and then that's where the supply, supply chain issue comes. Yeah, there was still an insane amount of supply, but the demand for the PS5s and Xboxes was just through the roof. Because I, because it, the majority of it came on with like our generation and just a little bit older of us. That's like Xbox and PS5. That's where it all like kind of kicks off with those kind of people. So as they get older, they still want an Xbox. Because yeah, I, I now at home, our house, what we do is we use the Xbox for our entertainment system. Whether it's for Netflix, watching TV on the weekends, football, watching NFL basketball, anything. We use the Xbox. We don't use sky like boxes or like the TV remote. It's all done through an Xbox. The amount of people that want an Xbox just goes up. It doesn't go down because people are getting older. It's just more, more and more people that use it as an entertainment system or whatever. So the demand, it was just so crazy. Never ever, ever seen a product like that ever. And I don't think we ever will. Like Miles, have you ever Run into.

Problems with like brands and manufacturers like trying to shut you down? No, because I wondered that in general with like resellers they don't give a.

Because no, never, never had anything really.

Nothing, nothing close ever. We never had any emails or anything like that from Sony or whatever we did.

We. We've had not. Not people that make them but like like so there's an article out there by Sky News that like we. So we managed to find like a glitch in the website of very.com right. It was EU we found it or.

Something like yeah, I put it on story. I like videoed me doing it and I was like wait.

So so we managed to manage to beat the very system and then we I think as a total between the group we managed to get a thousand but it was only our group that had it and then they cut the stock because that many orders went through in such a short period of time and then they came out and was like nah, we've cancelled everything like use lot and how would they care?

They're still selling because Sky News roasted them with this article because their normal.

Customers can't get it.

But at the same time. Right. So if you look at it from so well I'll tell you this story as well a little bit later but if you look at from a like a company perspective. So if you very.com and you're selling as a PS like Sony like those are the ones that demand it's one per customer. Like they want as many people playing Xboxes and not Xbox PS5 as possible. So they demand it's one per customer. If you very.com and you sell a lot of Sony products and then Sony go well if you don't sort your stuff out with PS5s and selling them to multiple people we're gonna now take away our cameras, take away our sound bars, our speakers, everything. So then it's like well veri.com depletes its stock level by like 50% because you can't keep a troll of the PS5s and Xboxes. But with the very thing that was they came out Sky News like Milo said roasted them on an article and then very cancel our all our orders and then like two days later they put them live and we just did the same thing. Just took all the stock and they just shipped. Yeah they just went through that time and it was so funny because like we were everyone was replying back to like the tweets at scanners like hahaha laughing or whatever and then literally two Days later we took all the stuff.

Yes. Just comes like releases on like a norm. So the way that glitch work with various. It wasn't like available on the website. You could like add. You could add it to basket through like like a dodgy link kind of thing. And then you basically did that and you could buy it from there. But basically. So they canceled all our orders and then they just released it and I'm on It's just picked up straight away and all our members bought it. So it's just like either way they can't win because we're just waiting for them to restock it.

There's no way to win if you're a retailer. You don't win. Like we will find a way. Like yeah, it's as simple as that. As a computer like you'd like my little. Tell you anything is beatable.

Yeah. There's nothing they can do ever long term. There's no like definitive solution to stop like people from just like going on the website because you have. If a real person can go on the website, there's no way to like realistically stop a bot and they stop real people going on. So they literally. There's nothing they can do.

Yeah, nothing. Nothing they can do. And with the. I'll tell you that story now about. So we was on about. So around September time. This is a wild one. So we'd already like been through all of the hate and everything. We was always like, okay, this is nothing to us now at this point.

Kind of forgot about it.

Completely forgot about it. And then the like Curry started doing like releasing PS5s via. So we'd stopped reselling for a while. A long time. So we stopped reselling from the PS5s when they initially launched round to literally September the following year. So pretty much just shy of 12 months, I think it was 10 months that we stopped reselling for. Because we was just running business and we just kind of fell out of love. We've been doing it a long time but then we decided this is not right. We need to be reselling. And then we got Willis, our videographer and he started recording us doing it so we could promote the business at the same time. And then we managed to get a hold of like 250 curries codes which gave you access to a PS5. And then we. We managed to like get a curry store. I need to be careful. I say this. We managed to get a curry store to be able to like. We managed to convince, not convince them. We managed to swindle them in a way that we could purchase like stupid amounts. Yeah, just used up all our codes. We must have done like 90100 PS5s in one day. And you like that was unheard of. Like in one day we did it in store and then in person, in person and recorded the whole thing, right. And then after that we. We filmed it all, put it all on YouTube, right? And then the person, the person that sorted us out that we managed to swindle, he. What's it called? He got. Ended up. He ended up being investigated by Curry's. He ended up with a disciplinary, nearly lost his job because he like we managed to purchase that many PS5s. I've got an email on my phone from Curry's that you don't know that I've seen is that like at the end of every email that goes out for Curry's PS5 codes now is a message about Crep, Chief Notify and the fact that we managed to purchase 90 PS5s install once and that that should not be allowed ever again. And that if a customer comes in with a code, they are no longer ever in any circumstance ever allowed to purchase some of the PS5. But we managed to do 90 in one day. And the guy that Curries, he got disciplinary. The guy that we sold him, sold them to, he ended up like in some like shit for it. And then we, for the video to collect them all, we had to use Milo's dad's business van which had all the branding on the side, the business van. And then because we put it on the YouTube video, it like everyone saw the business and just like started like destroying, destroying Milo's dad's business. Trust pilot.

Yeah.

So much hate because like there was. It was like our supporting scalpers or whatever, but we didn't get anything from it because we was like we've already.

Been through come from. Sorry in the first place.

So I made like a hack or what? Yeah, so I made like a bot back in the day. So like before, like just as we started, just before we started ccn, I also started like another software company like which was basically just dedicated to like getting sneakers. So it's like a raffle bot. So like when a JD raffle go live, I just enter like 200 times and then I just win all the shoes and then I just get and delivered to my house and I'd resell them and then I basically like sold this software onto other people and they used it, they bought the shoes, resold them for a profit and Then as that time went on, I made like a one for Curry's. So I made like a thing for the curry's PS5 raffle. And then everybody. Yeah, and BT and then everybody entered it up and then they just one loads of codes and there's one loads of PS5s. And then. So that's why we had so many codes, because I'd made this bot like many months before.

Literally, people, people have been collecting.

It's legal, right? It's just.

It's just like cheap, so legal.

Yeah, it's just fucking.

It's just they can't really do anything.

Yeah, it's just like, man, it's just frowned upon. Like all they can do is cancel your orders. But then you. Then you're still trying to beat the people that are doing like achieving those results. Like it's. As a retailer, you're not going to compete with those kind of people that are. That can potentially make that much money from doing it, that can invest that much time into doing it. Like, it's basically like a cpa. It's a cost per acquisition. It's like if I can achieve 250 PlayStations for on a release, it's like I'm going to invest a lot of time and a lot of like, money. Money's your time at that point. But then I'm gonna invest a lot of it because I can get a lot back from it rather than just like, all right, I'll invest a little bit of time and only get maybe two or three. Now there's people out there that are willing to spend a lot of time because they can achieve a lot from getting from it. So yeah, yeah, like, yeah, the codes thing, we ended up with 250. We had 250 of the Curry's codes and then they started. BT started doing the same thing and Milo had adjusted the bot, did the BT thing and he ended up winning like literally 500, like 750 chords in one drop. It was absolutely insane. But that's not like, it's not achievable for everyone. We're not oblivious to that. There's not everyone that can go and get themselves 250 PS5 codes. Normal. Can most people afford to be able to purchase more than like a couple of PS5s? Nevermind, like stupid numbers. So we know that's not achievable, but like. Well, it is achievable because we did it, but it's not achievable for everyone. Yeah, but yeah, man, that concept was a crazy Time, a crazy time was doing Xboxes. I'm literally through September to December, we must have been doing 40, 50 Xboxes a week like through like just ourselves, through the five of us. And it wasn't even like my. I think it was just myself that was like organizing it with someone who would like sort us out. With that amount of Xboxes. We'd just sell them on to the next man, we'd pick him up on a Sunday, take them to the unit, pick them up from the unit Monday morning, drop them off by 12 o' clock Monday morning or Monday afternoon and we'd already be like, you're making thousands of pounds a week just from doing that, just from having those kind of connections and stuff.

How do you scale the business then? If like you said before, there's like problems with having way, way more members, is that like a plan for that or you kind of expanding it horizontally rather than just the crep chief stuff?

At first we didn't really think about it that way. We didn't like, we just kind of was like as many people as possible. Yeah. But we just, we was doing it through mostly influencer marketing. That was something we picked up on because it worked with Tom. So it was like influence marketing. I'm a bit of a no brainer. And then we did it. But then you also find that your worst customers come through influencers in terms of like they don't stay long enough or they're not as committed, etc. But we grew massively the business off of the back of influencer marketing. And then like you said, I discussed a little bit earlier about the different systems to be able to maintain the prices on products. So like we do a bit. There's a little bit of ticket reselling that goes on in ccn. It's only on a, it's to a select amount of people at the moment. But then once it's made public to everyone, the way that it's going to be run is that it's going to be okay. Our ticket reselling guys come to us. He said these tickets are going to resell. We will then pick via a raffle a select group of people that get access to that kind of product and then they can resell it. And then the next product that comes in, the other, the other team will get it and then the other team will get it after that, etc. So that's the way that we're looking to maintain the prices nowadays. But with growth and stuff, it was mainly done through influence marketing and Facebook adverts.

Yeah, but I mean, I guess going forward, like if, like for example, if you had a million members, that wouldn't work, would it? Because. No, because it physically wouldn't make sense.

Yeah, we couldn't. There's like a. There's definitely like a certain point where it can only go so far. You can only have so many members at that point. So then it's just about like branching out into other industries. A lot of ways to make money. So we're doing like ticket reselling. Like there's an FBA, you can do that. NFTs, there's all these other ways you can make money. And then there's also like for this raffle system distributed like that. And then like we said, I think the, probably the easiest way out for us to scale it is longer value, custom, like longer, like, like bigger lifetime value. That's like the ultimate way out to me it seems is like instead of people in maybe say two, three months, it's like just we want people who are going to stay for a while, like 11 months, 10 months.

So when I. So when I said before, like the average person makes 3 to 500 pound, that's a customer that stayed for two times three months, like on average. So they're making 3 to 500 pound and they're like, oh, cancel. Because some people are just like 3 to 500 pound. I'm not interested. I'd rather like spend time with my kids or whatever. And that's like fair enough. But like if we was to be able to like, if we could like have a long value customer, we can take people from literally like. So Jake Heathy, us a guy, he's been with us for a long time. I imagine he only started out making those kind of numbers at first, but then he moved on to the thousands and then he upgraded. He's now in NFTs and he's now doing fucking 10F a month. Yeah. You know what I mean? Like it's possible to go from just having your average day job. I think Jake was a delivery driver.

Was he?

Yeah, he's not. I think he's an electrician, you know.

Was he electrician?

Yeah, I think he did like electrician bits and bobs. He did do Hermes delivery driving.

Just a normal bloke.

Yeah, normal bloke, bro. But all I. All our friends resell. Every single one of them now. Reseller resell. But like at the time like 43, three, four years ago, it was just the four of us. But now all our individual friends, they all resell as well. And they're all making big money now because they aren't like the, They've obviously been closers and benefited from that situation but now everyone just wants to do it around because they realize how easy it is. Like you just buy something that we, we provide all the information, we tell you what products to buy and sell, we provide you the monitors, you click on the link, you buy it, you put it on ebay, you sell it, it's as easy as that. It's literally so simple. But then a lot of people think because there's a bit, quite a bit going on, the discord, like the community stuff, like that's what actually takes the time up that you're chatting in the chats or you sat watching a community event, etc, but there's no need to actually do it if you don't want to. You just want the core principles of reselling. You can do that by clicking on the links and then putting it on ebay and selling it like it's five minute, ten minute job all in.

Yeah. So obviously that customer's life changed. How have your lives changed since growing a SaaS company that's now doing millions in revenue? So I was like going into this with guests. I know you're into cars and shit, as am I. Yeah, I've seen you.

On the 458 before.

Yeah, I haven't actually got a car at the minute. I want to get a pink Tesla next.

Tesla. You'll be bored in five minutes.

Probably.

Will be bored in five minutes. Yeah, man, I'm with the life. The lifestyle changes massively. So to be fair, man, growing up like from like 15 to like 15 years old, I realized like some that I wanted to, I realized I wanted to have money. My dad had his own business. He had, he had Rolex, he had, he had Range Rovers. My entire life I didn't live with him, never live with him ever. We don't get along at all anymore. At all. But he had, he had all the nice things. I was like, I want that. And then when I would talk to my mum, she was like, yeah. When my mum was like young, when they got married, there was like 21, 22. She's like, yeah, I used to have dinner on top of like the Twin Towers and stuff like back in the day. And I was like, I fucking want that, mate. Like, yeah, I want that. So I was always engaged in the lifestyle in terms of like seeing it from the outside. I mean like one that's so bad. And then when I turned like 17, 18 and got into the reselling. I was like. And you start making a little bit of money or you make a couple thousand quid and you think you're a big dog. And then like 18 years old, man. I was trying to be in Liberty in Mayfair. Like when I was 18 years old I was in Liberty on the, on the table behind the DJ with like some influencers. God not. And he's friends gone. A couple of those, A couple of those. I was like. And I was like, boom, this is a lifestyle that I want to have as well. And then a few years like of reselling etc and trying, trying to be that person of like, oh, I'm in those clubs, I'm in those social circles and I wasn't. And I was well too young. I look like a child in there. Like you can imagine what an 18 year old lad looks like in Liberty.

There you go.

Yeah, exactly, exactly. Because I was with people that was way older than. But like as an 18, 19 year old that's what I always wanted. And then like, and then when you started the business and you scaled it like it, that lifestyle just came, came along with it. And I know people probably like thinking, oh lifestyle inflation, like you spend all your money etc. But I enjoy it. And I met a lot of people and a lot out of this stupid amount of crazy experiences so far in these past few years that I would never replace just because I had to spend money on it.

No, I completely agree on that 100%.

I met through going to nightclubs and stuff like tacky as it might seem and spending all that money on champagne or whatever. I've met a lot of good people through those nightclubs.

Yeah.

And I don't expect you to do it forever. But like the lifestyle changed. The cars. Like everyone, everyone, there's a few cars.

I need to go. We've got like only got six posts as much. There's not much context.

No, no, keep it a bit low key on the instance.

Yeah, like kind of like social level. Before that we all really wanted to be anonymous because we didn't, we didn't want to really want to be known. But then we quickly realized that like that's not the way to go and that we want to be known and we want to be like influential people and like motivate people and stuff like that. Especially me. But we've got like all. At the moment all we've got is an SVR and an R8 at like our house and an A class.

If you push it Back to somewhere. We had two R8s, an AMG GTS and an RS5.

I love an R8. Beautiful car.

Yeah.

My favorite car.

Really. I find it the most boring car in the world.

I just thought it was the best like overall car.

It's. It's the easiest car to jump in and drive really fast, quick.

I don't want to kill you.

Yeah, it doesn't want to kill you. Doesn't want to rip your eyes. Just wants to go. Just wants to go in straight line.

TT with an engine.

Before, Before I drove a supercar I went to Dubai and I rented a Hurricane and I didn't even. I will add the GTS at the time but I hadn't drove it. I ain't tried test drive it or anything. And I went to Dubai and I rented a Hurricane and even I went to there and was like this is literally just like having a 600 brake Golf R. Yeah, that's what it felt like.

Yeah.

It's so Safe up to 600 break. That car is very, very sick. You can obviously bin it if you're not careful but like pretty much those cars are very, very safe.

Yeah.

I do like a little car but I'm toying with the idea of being on the other side of the car in the back seat nowadays. That's more that seems a Phantom. Maybe not a Phantom but like I like a little vehicle.

A few Phantoms downstairs here actually. They're fucking filthy. I think my mate Tyler's actually. He got. He got lent a Cullen in Black Badge for a week. Just I think maybe it might have been two weeks. We were driving that round Mayfair. That's another level.

I think the color.

So sick.

Like I think, I think I very much like I've. I've driven, I've driven quite a few supercars now. I've had the benefit of doing it and I think, I think for me now I definitely prefer 100 a 4x4. Yeah. Chiller. Like or in the back seat kind of thing. That's like I, I wouldn't mind like Ferrari is my favorite brand. Like in terms of cars. No.

So different to the, to like Lambos.

And Ferrari man is there's still. I love saying it like Ferrari Ye.

It was very different car when I had that. You have to pay attention while driving that. You can kill yourself in that car.

I wouldn't mind driving that on Saturday, Sunday and then yeah the rest of the week doing.

I think I drove that once outside central London.

Yes.

In like nine months. So it's Pointless.

Wasted.

Yeah, wasted.

Absolutely pointless. I. I had the gts, so Will had it. Originally he bought it, and then we bought it on the business. And I was the one driving it around for quite some time. And I was like, I love that car. I absolutely loved it. But then it just became, okay, I've gotta get in this again and then drive it really fast because it's boring to drive. Exactly. And then it's.

You have to drive it quick to give it somewhat positive.

The gearbox is terrible. If you drive it slowly, like, it's such a bad. It's a terrible car. Like, it's a terrible car in reality. But one, if you. If you're driving it fast.

Yeah. My mate Tyler again, he's got a Hurricane Perth Spider and I was in it the other day. I was just like. We looked at each other and he was like, I'm getting rid of this. My back turns. And I was like, this is too small. Now we get it.

Yeah, you get it. Like, everyone says, the Euros is the best car. But then, like, once you've driven the supercars of, like, a little bit and you're like, I get it now. But then it's like. Like we are. When we had the two R8s and the GTS, I still. Milo, had the RS5. I still prefer driving the RS5 and.

They are sleek RS cars.

The problem with the RS5 for me was the gear. The gears didn't go long enough. It went up to like 6,000 rpm. But if it had been a bit further, that had been the perfect car for me. I think that the gearbox was the only fault on that car. But apart from that, I think I prefer that to the supercars myself. 100 supercars.

Every time you get in it, it's just cold as when you get in.

Yeah.

Painful. The seats are hard as F, the suspension stiff as fuck.

It's one of those things where unless you've had one for a while, you think it's sick.

Yeah.

And it still is cool. But then when you actually have one, live with it.

Yes.

When it's cold on a Tuesday morning.

And you've got to wait 15 minutes. So in the GTS, man, like. So when Will had it, he lived about 20 minutes away from our office. And because he was. It was covered and stuff. The only time that he was driving it was to go from the office to the house. But the gearbox didn't warm up enough in time to be able to be able to drive it fast. So then it was like, what's the point in even having this. And the gearbox is just terrible up until it's warm. Yeah. Like, Tom used to have ceramic brakes on his old R8, but the ceramic brakes wouldn't warm up. So then it was like he could. He'd be driving an Audi and he put his foot on the brake, like leaving our house to go onto the main road and the brakes wouldn't work. So it'd just be like. Well, I'm petrified. Writing my car off every time I get in it. Because the kind the gears like. Sorry. The brakes aren't even like warm every time. Yeah, absolutely. Yeah. I. Living with a supercar and then you've got to look at the services.

It's a lot of admin, personally.

Just get yourself a Euros. But I'm a G wagon. I'm a G Wagon fan. I've driven a couple of G wagons. It doesn't scream fuck you as a younger person.

I want to get a pink Urus.

Yeah, why not? Literally, I want a pink Rolex Ice. Yeah.

I want to get a pink one. That's always been my color. But it's like just actually get a pink one. Be so sick.

It's sick, mate. Absolutely.

Cash.

I think the 4x4s, Range Rover, SVR G63 Urus. And then if you're a fucking rich, rich man, get yourself Colin and like.

Imagine a pinky day.

Have you ever seen Jeffree stars? Yeah, yeah, yeah.

Jeffree star makes so much money.

He's got 720s centers.

He's making like 100 million a year or symbolics.

Yeah, he's making insane money.

Yeah, man. He's an absolute nut of Jeffree Star. He loves his cars. Well, sorry, she. I don't know. I don't know if she's transgender.

Never do I. Yeah.

So I'm not being that way. But if she's transgender, then apologies for saying, hey, yeah, still killing it, man. Absolutely killing it. 15 million subscribers. She obviously churns Cash Fairfax.

Have you ever thought about moving anywhere but Manchester? Is. It's near Manchester. Is it in Manchester?

Yeah, it's just outside.

Just outside Knutsford. Well, so, yeah, because I've had this.

Debate with a few. Well, not debate but like conversation with a few guests who aren't. Don't live in London.

But it's like they like love to claim that they live in London.

Yeah, well, it's just a different lifestyle because, yeah, I'm from a realistic countryside spec. Well, not countryside, but like obviously being in York two minutes Anywhere. It's countryside.

Yeah, yeah.

It's kind of similar in Manchester compared to London. But like obviously being central London, I like the location that. But there are drawbacks, obviously. Everything's way more expensive. Like per square foot. Yeah. Five times the price.

Yeah, we did, but we don't actually live in Manchester. Like we live in Knutsford, which is in cheshire, which is 30 minutes from Manchester. Yeah, but like I spend my life in Manchester like all the time. I only. I sleep at my house in Knutsford, but I live my life in Manchester. Yeah, but like half an hour, I suppose, like that's half an hour's within like the M25 in London, so I'll claim the same in Manchester.

Yeah, it is pretty much.

But yeah, we live just outside of Manchester in Knutsford, unfortunately, only. Only till literally 5, 5 weeks and then we have to. We're moving our house in Nutsford. We don't want to live there anymore. It's boring. Nothing to do there. So countryside, literally this soul countryside.

Yeah.

All our neighbors are above Instagram.

It's like a big fucking pad in the countryside.

Yes.

Very different to my lifestyle.

Everyone thinks on initial view and from the outside looking in that. That house is unbelievable. And it is, it is a, a. It's a disgusting place for a bunch of 22 to 20 year olds to be able to live at. Yeah, like that. It's unbelievable. But like the same time, because we live in the countryside and I live so far away from where everything's going on in the city is so annoying because like I said, I spend my life in the city and I have to drive at least an hour, like there and back, like to be able to.

So you're moving into central Manchester then? That's fun.

Trying to.

Trying to.

Yeah. Somewhere.

Yeah, we tried for the.

Yeah, penthouse. Tried we saving a filthy one over there. It's insane.

We had. There's. There's a couple available at Dean's Gate Square and if Dean's Gate squares watching you better like just give it us. We tried two years in a row for this penthouse at Dean's Square and our current house costs 50 more than what those ones cost. Yeah. And it's. They still won't give it to us because they're looking for a certain clientele. But they've got six of them outside London.

Yeah, they don't give a shit here.

There's no penthouses either suitable for us to live in.

Yeah, because. Because there's five of us. Like it's difficult as it is. But there's a couple of.

Together. Yeah.

There's a couple of lads that spend a lot, a lot of time with the girlfriends and consider moving in with them. So like we said, don't do that.

I did that myself and when I've.

Woken up, I've done that myself and I'm now I'm single, quite.

Honestly. Life lesson, it's difficult. I wouldn't do it until you, like, definitely getting married.

Yeah. 100.

I honestly believe that, like, I've talked a lot about the girlfriend, like flippantly on this podcast, but that is one lesson I'll take.

Yeah.

Don't live with any girlfriend until it's 100.

Even when I was like. So I was living my girlfriend in these gate towers and my ex girlfriend. Sorry. And then. But like, we was in the office to like stupid hours, like pretty much every day, which was like 20, 25 minutes away from Manchester. So then it was like she would be expecting me back at 7 o' clock or 6 o' clock to be able to like go out and chill with her. But then I wouldn't because I'd be in the office and I will get back at 10, 11 o' clock at night and then she's not getting. Fair enough to where she's not getting the life, like a relationship that she wants, attention, etc. And at 20 to 22 years old, like, I get it, I understand that you want that kind of attention, but for me, I couldn't offer it at that time, so I wouldn't also. I don't know, it was all right, but then at the same time it came with a lot of problems. Yeah, but yeah, I just don't agree with being in a relationship. I suppose.

I'll take it on board.

Don't say that you currently live with a girlfriend.

No, no, I don't live with my girlfriend in that she even knows that we wouldn't live together. But not, not full time. Definitely not. I've just got. We've just got like too much going on, us men especially, like, we're just so like invoked in work and that's.

Like all day every day. Like you go in, you leave the office at six, seven o' clock at night and you go and sit inside and then you're doing the same thing, but you're just doing it inside rather than in the office.

Always talking about business all the time. Like, we find at this point now that, like the only real, like good conversations we can have is about business because we're all Just like so it's.

Exact same with, with my mates in circle.

Yeah.

Well it's just, it's what you like.

In it literally that is our hobby at that point.

What you're obsessed with, it's what you live every single day like and it's something that you also own. Like I can understand, you know, wanting to go when people talk about the jobs or whatever because it's not theirs and it's just a workplace for them but for like for us as owners it's just like alls I want to do is just like better this business. Yeah. But then it's took for. It's taken sorry for us to be able to. To do that and talk all the time, constant, constantly about business to be able to get the business to what it is.

Yeah.

Like you don't like as everyone preaches it, you don't take a business from like zero to nothing by doing like nine to five. You really don't like weekends everything. Yeah. You got to work weekends, you got to work nights, you got to be ready at 2am in the morning to be able to. To sort something if your website goes down.

A lot of people fundamentally misunderstand that.

Yeah. Yeah.

And I don't think it breaks relationships, friendships, family relationships. I've had problems with all that. Like it's all or nothing ultimately in it.

Yeah.

And that, that's. Yeah. Like it's passion.

It's all nothing for many, many years. Like.

Yeah.

And because you've got to be able to sustain it and then like putting someone else in charge. Like we've put people in charge crepture for notifying it's not work. You know, I mean they just don't. They're not as like.

Yeah.

They're not as invested. They're not as. They don't just not as involved as you are. So then at the same time it's like well like you just losing. Losing business by taking that step back. So it's like I'll take the step back in but then it's like I've got to invest all this time but I don't think people understand it until you actually go through it. And I can see why someone who works a normal job is just doesn't get it and why my girlfriend, my ex girlfriend was just. I don't get why you've got to be at work till the stupid hours. Why can't you just do it at home on your laptop? And it's like well, it's still not the same. Like I'd rather be at the office where I'm like, I'm just so in the zone.

Yeah. It's all I've ever known about you.

But yeah, for the fact for the past two, two and a half years my lifestyles I've known. But then even before that it was very much sneaker reselling. Waking up at 6am but earlier than that 4 or 5am on Saturdays, going down to Liverpool Foot Locker and just queuing up. But then we might from doing that we managed to find the. We managed to become friends with the manager there at Footlocker Liverpool.

Yeah.

And then one day on the Easy Butter Release when they yeezy350 but us literally we went in the store because we'd been reselling at that store a couple of times. I bought loads of stuff from there. But like sneakily. And he always, he never used to like us because we was always like beating the system and he would get in trouble for it. Never used to like us. And then one day we went in on the Yeezy Butter 350 release and he printed off a receipt. I just printed, I just pressed the printer on the receipt, took the piece of paper, wrote his number down on the paper, gave it to Tom and he said he was like once this queue is gone, come back, come back and you can have everything. Have everything. So that day we left that store with 350 purse. 350 pairs of Yeezy Butters in one day. And it was going for 70 pound profit per unit in one day. And then we was all like 18, 19. We was borrowing money left, right and center from family and friends and stuff. Like because I didn't have money to be able to afford all empires. I was like yo dad, like mum, dad sent me, send me some dough and then I'll just kick back like 10 or 20 per party.

Yeah.

Or whatever. But they weren't even interested in that. They just wanted me to do well. Like they never ever took any money from me. Like when they borrow me money. But I benefited a lot from that at the time. Being able to borrow a little bit of money from my parents, maybe like a 2000 at most I ever took. But then just like being able to just take that money, put it into something else, get paid from someone, paid back to a parents within a week. It was unbelievable.

Yeah. On that then like going forward, where do you see the business going? Because ultimately it's a tech company, it's a SaaS company. But I had a guest on Alex that sold his tech company sold his SAS company and made. Don't think I can say on here but multi 8 figures personally shitloads big money. Like do you see, do you think about like potential exit, you know, like over the next few years where you can take it or are you still more kind of in the earlier?

I think just want to do what.

You can with it and you'll think about that later.

I think at the moment we're still in like the early stages of it and I don't think the business and like the actual like software is worth that much. But I think that like I completely.

Disagree on that really quick because if you look at soul savvy and getting C Fund is a 12 million series at $12 million, but the actual technology.

Is anything like anything that nobody else could do. Like if you just got a couple of good developers together, you could whip it up in no time. But I think like the potential for us is to literally make it into something amazing, like an amazing platform. Like and ultimately that's the goal is literally to just make it the best product it can possibly be, make it as simple as possible and take all the skills from there. Like I said about, we're making this app now like we've made like our own app for the ground up. So now I know how to make a grab now how to make an app like out of nowhere. So next time something comes along that is an app, I know I can put it together in like a month, like out of nowhere. So it's just like things like that. I feel like the skills we're learning from doing this will allow us to take it to the next level, allow us to take it to that point where hopefully, you know, I mean, eight.

Figures, I don't ever, I don't know ever necessarily. It's a home run business. We've had a, we've had a quite. I think, I think we've had two or three opportunities of people approaching us wanting to put us in front of VCs and stuff. But then at the same time like because we're young and then we've spoke to friends and family or people that are in business and they've been like, like our landlord is very, very, very, very rich. And we spoke to him about stuff and he's like, I'm not gonna lie boys, if you get put in front of a vc, they're gonna rip you apart. Like they might, they might pay you, but they're gonna absolutely destroy you and take you for everything that you've Got. But we've definitely, we've had literally two or three opportunities and people come to us and say we'd like to like put you in front of investors, we'd like to do this for your business and then we'd like to put you in front of an investor.

Yeah.

And we've turned it down every time. So far we've not looked at exit plans. But the one thing we've always all said is because we're from the reselling industry, we want a reselling empire. We wanted to build a company Crep Chief Notify that just was a staple. Like you couldn't dispute it. Everyone knew about CREP Chief Notify and everyone, everyone in the industry now does know about CREP Chief Notifying. There's no two ways about it. But like I do, I do want to take it a bit further and build a proper brand and a content and media around it and that's where I like now want to take it in my aspect of like because I'm mostly focused on the marketing, I want to focus on the content and building out a brand and doing these podcasts or doing Q&As etc and just like taking it to that next level rather than it just be a reselling company that sells subscriptions. Like be a proper brand. Yeah, yeah. That's not just transactional business.

The hardest but best thing to do. Yeah.

It's so hard to create content that people want to watch.

Key to a big like multi million pound business. Like the brand is everything at the end of the day. It's like with NFTs for us it's like people like know now. We're like, we're proven to help people make money. So it's like if you know about Crypto Notify and you want to start getting into NFTs, you can just look at Cryptof I look that it's been successful, look that it's a real business that actually works and then it's just like boom. It's obviously gonna work as well because we've proven ourselves.

Yeah.

I think with Crypt Chief NFT like we started well so we started with zero, but then like we instantly got 500 members off the bat purely because of the reputation with Kerchief notified.

So is that about getting his NFTs like low floor price early? Basically.

Nice.

More about minting.

It's more about like upcoming drops that haven't released yet. That's the key thing. Like everything we push hasn't released yet. So it's releasing in the Coming months. So it's about how you can get white list how supposed to go about it. We are analyzing it, we're analyzing all the aspects of the project and like how we think it's going to perform basically. So it's, it's not about that secondary markets more. We do want to go into secondary market thing but at the moment it's mostly like we said.

So like our market, our target market is beginners.

Yeah.

Like and beginners don't want to invest a lot of money into the business. So we secondary flips like you're asking people to necessarily wait some period of.

Time, tie the money up.

You tie your money up into a project. So you put 500 to a thousand pound because NFTs aren't cheap. Yeah, there's a lot of NFTs that you want to invest in. Like even point five like a month ago was like $2,000. It's not now it's 1,000. Yeah, like that's a lot of money. That's a shitload of cash to fucking spend on a picture mate. So then it's like well you've got to convince people to then buy something, keep a hold of it for a long time and hope that it goes up to an X price. Yeah but with the mint and stuff and staying focused towards that it kind of like allows you to like okay, we know this is going to go for over mint price. You buy it at mint and then you sell it at overs and then you can reinvest etc and then once you've built up your profits and you've got yourself a couple thousand dollars that's when like you start getting involved with like the secondary market and then you start holding pieces like you pick up something at five hundred to a thousand dollars and hopefully you sell it for 2000, 3000. But for like our target market it's about building that cash flow initially and keeping the business alive. Yeah because if you buy something there's, there's shitloads of NFT projects that let you buy and then well there's a lot of NFT projects that you can buy that then like you spend a lot of money on and just go to zero. Yeah but that's why you have nft. Because we have, we have literally like five or six people that do the same job in Crep Chief Notify in finding products. We have people that find NFTs, evaluate the projects and then they decide, okay, we think we should put this, push this to members because we think this project will do X well. Mmm.

Yeah. Fuck. It's a lot of shit. You could do so many different angles in it.

There's loads of different angles. But the one thing that we always wanted to do was build a reselling empire. I always wanted to be the best at like best in the reselling industry. I wanted the biggest group. I wanted to be the best brand. Like because. Because it always felt like you have to be pushed out of these places, like these groups, etc. It was just like you can't get in, like there's no way I'm letting you in. And it was always like, it sounds like a you like off. Like, you know what I mean? I always wanted to be the biggest and the best and we managed to eventually get there. We did it with a lot of hate, but we did it. But now it's about taking it to the next level and just trying to be global with it and yeah, so NFTs that is beneficially global. So that's hopefully.

For the CREP chiefs. Main stuff. Do you have members outside the UK?

Not really.

Not for Notify.

So is that a way to scale it?

We did initially do CREP Chief notified USA and that was off the back of. We was launching just before PS5s and the. All the articles came out and once the articles came out they started like we had crepchief. We launched it accidentally I suppose. We had everything built but we hadn't marketed it whatsoever. But the article, because there was primarily US based Reuters, New York Times, etc, they was all sending a US audience. So then like people just was like being. They go into clipchiefnotify.com and it would redirect them to the US page and they'd buy the US group. But because the US group was running in the back. Back end like anyway, because we're running for testing was like it. We'll just take everyone in. And then we ended up literally doing like 500, 500 to a thousand members at first. But because a lot of the articles was saying that we was a bot, which was not true. Like a lot of the articles were saying that all our members was using bots to purchase Xboxes and PS5s, not true. We wasn't using automated software to purchase. We was using automated software for stock checking. But then people thought it was a purchase. So when everyone joined like and Stripe Striper annoying. Anyway, Stripes hit like a 0.75 PayPal. The worst PayPal, the worst one.

They need to get shut down.

0.75% or something like that on Stripe. If you Get a dispute rate. So less than 1% of transactions and you account can get shut down. Yeah, but we literally was doing, we was doing so many on USA, 500 to a thousand people. We did within the first month of launching it by accident, complete accident. And then because literally less than 1% of people disputed it, the strike got shut down. We lost every single subscription. And then we never picked it back up because we were so focused on. Just because Notify UK was just growing so much. We was just so focused on that we just never picked it back up. Yeah, it was, yeah. But the NFT stuff is now allowing us to expand worldwide. But then Facebook, Jesus Christ giving us Facebook. Make it a mission impossible to market NFTs at the moment. Like I literally. We wrote to Facebook like 3, 4, just shy of 4 weeks ago now we wrote to Facebook, we filled out an application to advertise cryptocurrency products. Right. They came back to me two days ago saying, we approve Facebook service is.

Oh man, it's just millions on ads.

And you can't get reply for a month.

Yeah, literally It's a joke. 30 days. 30 days. But they came back to us.

TikTok's taking over.

Oh, Tick tock's to go, man. It's churns.

It came back was like, yep, no problem, you lot can advertise. I went, okay, cool. Can you now unban my, Unban my ad account? I replied back to the email, I got a reply back saying, sorry, we do not approve your account to advertise for NFTs. And it's like, well, you just told me two hours ago that I can do and now you're telling me that I can.

You don't even need approval.

With looked.

At your business makes no sense. Yeah, we've had loads of trouble with Facebook ads and on the past, our ad accounts getting banned, stuff like that, like losing all our data.

I've just found over the past, the past two weeks, I suppose, but clearly seen it literally this morning was that Instagram are very much shadow banning NFC content. So if I post a story on my personal profile, I Normally get like 400 to 500 views on my story. But not like. But if I post NFT content, I get 100 to 200.

That's mad here.

And I seen someone complaining on Twitter this morning when I woke up and he was like, I've tried posting this content twice and it features the word NFT in the post. And Instagram I took it down twice. I've changed it from NFT to Token and they're not taking it down. So they're definitely, definitely shadow banning the NFT stuff at the moment.

But he's a very big advocate for it as well, like Mark Zuckerberg and that it is about it and stuff. So I don't get what he's. And he's actually talked about like integrating it into Facebook and that. So I just don't get what the kind of like vibe is. I guess it's because there's just so many. Like if you interact with any NFT page, there's so many scam bots like DMing you all the time. And these scammers are literally making like millions of dollars a day just by scamming people. It's literally insane. So I think it's possibly got something to do with all the scamming going on because it's literally just running insane. Like if you type in like a big NFT project now, you probably like see a Facebook ad at the top for a scam website for that NFT insane. So I think it's possibly something to do with that.

Yeah. That's the only excuse I couldn't give them to refer is the fact that literally just trying to avoid people scamming, but they make it so difficult, man. But then they've seen it obviously with the Forex and the cryptocurrencies back in like 2016, 2017.

Yeah.

There's a lot of people scamming with it and just taking money off people willy nilly and. Or just getting kickbacks from brokers or betting companies, etc.

A lot of that.

Yeah, there's a lot. There was a lot of that back in the day. A lot of it.

Forex is a weird one. Right before we wrap things up, a few final questions because we've probably gone for hours. What's been the hardest thing you've had to deal with? Scaling the business on a personal level?

Personal level?

Well, I guess just in general, but not just. Yeah, I guess not just specifically maybe business things.

I think one thing with us was that we realized. I spoke to you about it before is what happened to us was we scaled it so fast and like so not necessarily unintentionally, but unintentionally we didn't expect to get on people. So we, the revenue came first and then with all this revenue we had hundreds of mistakes to make.

Yeah.

To like actually get good at business. And I think that was one thing that happened to us is that we had all this revenue but we didn't know actually that much about business. So then we just made many mistakes and then like. But it's just a learning curve at that point. So I think that's definitely some massive thing that issue that we had is. And it's still going on to this day. We're still learning. But the revenue came first and we probably lost a lot of money just from like wasting our revenue.

I don't know in terms of I. Apart from. I suppose. But it's not, I wouldn't even say it's that difficult. But you're committing a lot more time to a situation than you was before. I went, I went to uni twice, I dropped out twice and like it was just a different. Like you're in uni two and a half days a week or you know, doing seven days a week and you're working not from nine till five, you're working from nine or earlier till at least seven o' clock every single day, at least seven. You're mostly working like. But it's on demand work like. So even if you sat in Dubai on the beach at 5.

Yeah.

Or you're Al Naseem smoking shisha, like you still working like you still get a message from someone and you still reply even if you like, there's no.

Brazil on Monday for two weeks. Very random. People think I'm on holiday. No, I'm not going to Brazil to be in Brazil and work.

I'm going, I'm going to a bit holiday. But I am also.

That's how it's always been. People that are in the game don't get that. So it's not holiday, it's a trip.

You can't even switch off at that point.

The only holiday we've, we ever take is we do a week in Europe in, in the summer and that's it. But we have everyone else, we have everything in place around before. But apart from that we take a week in Europe normally South France and that's. That's it. But yeah, that's the only holiday we take throughout the year.

Yeah. So. All right, final question. Because I started asking this in every partner and I guess you can both answer maybe like one each or whatever. If you give three bits of advice like your 16 year old self or whatever, like, you know, just like much younger version of yourself that hadn't done anything. Knowing what you know now I know.

Some first thing I'd say to myself is literally just do it like whatever you're thinking, whatever you like thinking about doing. Like I spent so much time on the wall about doing things. And I wish I'd have just took the leap straight away and just done it. And I feel like so many people out there, like they're all thinking about, about starting a business and that. One of my friends did it. Literally he was saying, arm starting, I'm starting it. But he wouldn't do anything. And he was, in his case, he was starting like a food restaurant. And I said, lad, just literally do it. Literally start doing it from your house, literally start selling food from your house and just get on with it. Just let you get in the mix and start doing it. And then another one from that is literally anything's possible as long as you just don't give up. Literally you can just do anything. There's a way to do everything. As long as it's in the laws, physics, it's literally possible. There's nothing to say that's not.

If Elon Musk can come from South Africa and move to America and start building rockets and go to Mars, anything's possible.

Literally, yeah, 100% my fucking hero, bro. And that's what he says. He's literally like, if it's in the laws of physics, you can do it. Simple as that.

For myself, I would say the number one thing is, and I preach it all the time, Like Milo's thing is just do it. Like just my number one thing is you are who you hang around with 100%. You are 100 million gazillion percent who you are, you hang around with. And that is how you, you find like your way in life. Like you people that are around you, the way that they operate, the way. If those people around you were selling drugs, the likelihood is you're gonna end up selling drugs. Those people around you being lazy and not going to uni or whatever, chances are you ain't going to uni as well. Like that's just the way that it works. You are who you hang around with. That's my number one thing. I would tell the 16 year old.

That'S actually probably one of the biggest things in hindsight now as I'm a bit older. Like, yeah, my circle of mates is just flabbergasting like it's insane what my mates are doing. It's normal because it becomes normal. It raises the level 100.

It's like as, as horrible as it sounds like you get, you do get used to like the lifestyle of like, oh yeah, you up in the Lambo, like, you just like your mates driving whatever you up in the Lambo Yeah, it just becomes normal. Or you're just getting Audi R8s, but then it's like, okay, my other mates just copped like the brand new F8 and it's like, I gotta get the F8. Yeah. You just keep setting the bar for each other. And if your man's setting the bar for selling weight, then that's not a good vibe to be in. Yeah.

100 agree, like, but very, very, very true.

I agree with that one. That'll be my third bro.

Yeah. You are young, around with myself is number two, I would say is literally just like.

It's not one in two each.

I'll do the second one.

Yeah.

But it's, it's a lot of, lot of time and you've got to be ready for that. Like, you've got to be. You got to be prepared to like answer the phone at 2am oh, you've got to be proud. Like, there's times where literally websites have gone down. I've been up at 3:00am yeah. Trying to figure out a way with Shopify, like back in the day a couple years ago of like, okay, how can I get this website online? Because I've just spent money on an influencer five hours ago. He's currently sending traffic or whatever currently around the, around the place. And I need to be able to achieve sales. Otherwise I've just wasted shitloads of money on an influencer. There's times where I've been through that. Like I've been and sat answering live chats all day. As tedious as that is, you've got to be expected, like expected to do tedious jobs in your business. You don't want to do them. No one wants to sit in on screen Instagram dms. No one's sentence to live chats. But you've got to do it. Like that's like you got to be committed to the tedious work. I would say is like my number two thing. But yeah, the you are here I'm around with, man. That's fact.

Yeah.

And that's my number one preaching life. And that's like 100%. I told it to Milo and Milo was just like so true. It's the truest thing ever. And how we both literally say it to each other all the time. It's like, you've got to be careful in your circle. And I appreciate the five. My circle, the five of us. That's my team. I couldn't live without my team. There's no way I know I can ask every single one of them something and be able to get a different answer from them, but it's also a solid answer every single time from each of them. And I can't. I can't exchange that in life.

Yeah.

Like being able to, like, if I look around at most people's social groups and I'm like, okay, all you do is go to the. You just go to the bar with him once a week. Okay. You're just doing drugs with them. And it's like, oh, like.

But I've got.

I've got people around me and my friends that are people that I live with every single day that are pushing me to be more. So now I generally naturally have to, like, feel. Feel like I need to achieve more to be able to do it. So it's just about pushing each other to the next level.

Yeah, agreed. Agreed.

I can't preach that enough. You are who you hang around with. Can't preach it enough.

That's a good note. That's a good note to end things on, right? Yeah. Sick. Probably gone for three hours. Can we. But it's one of them. Yeah, I think that's. That's a solid message to end on. Super interesting story. I'm intrigued to see what you take this.

Appreciate it, man.

Yeah. Look, if you're enjoying the pod, subscribe, share with the mate. All that good. Got loads of episodes like six weeks ahead at the minute. Been grinding these out. But yeah. Hope you enjoyed the episode and see you in the next one. Cheers for watching. Sa.