People Say E-Com Is Dead. Here’s the Truth! #mattkelly #founder

12 Jan 2026 · 0 min

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Matthew Kelly discusses expectations employers or founders might hold about people's availability (willingness to work outside typical hours or be online on weekends) and the viability of e-commerce for beginners with little or no budget. He argues that e-commerce—including dropshipping—remains possible for people starting with no money and suggests that difficulty is often a matter of skill rather than impossibility.

Our expectations around subjective things such as, like, are they going to work outside typical hours? Are they willing to, you know, be online on the weekend if needed? I'm not saying all the time because you can't expect that from everyone. But yeah, I think that stuff's important. State of ecom for newbies, especially those with no budget. I always thought, like, a bit of a lie, that it was like, getting way harder and it's impossible to start now. But still, here are people starting with like, no money and it's still able to drop ship and make money and be successful. So I think, like most things in life, it's probably a skill issue.