A creator with an established social-media brand (over one million followers) describes pivoting to sell DIY kits via a Shopify store. The speaker recounts a slow e-commerce start—shipping an initial ~500 kits to the UK—then rapid sales after gifting kits to influencers, which led to quick sell-outs.
I think you're like, what? What can we do? Like, we've got an amazing brand here. Like, at this point, we had over a million followers on, like, social media. We've got an amazing brand. How can I pivot that brand into something to launch these DIY kits and you can make our product at home? I launched that and I built a Shopify store. 500 of these kits, I think quite a small number, got them to the UK and then sold them. It was a really slow start because I'd never done E commerce before, gifted it to someone. Suddenly, like, these things just, like, sold out within days.
