YouTube video by Matthew Kelly (Doc the Journey Ep 42) announcing and describing the launch of the Midnight Social Club (previously referenced as Pool Party Social Club). Kelly explains the purpose (an IRL community for ambitious, creative entrepreneurs), traces origins (idea began in Marbella), summarizes trial runs (a 25-person free dinner; a small paid trial), describes an upcoming ‘first proper’ private five-course dinner at Sexy Fish on Friday 5th May, and outlines plans for monthly events, future villa/retreat formats (e.g., large villa in Bali or Marbella), and an online hub/newsletter (≈3.5k subscribers). He emphasizes keeping events affordable/cost-covering, curated guest lists, and in-person networking as the core value.
Questions this video answers
Friday 5th May (year implied 2023 from video date).
25 seats (about 300 people reportedly wanted to come).
About 3,500 subscribers.
Chapters
Yo, fellas. Fucking hell, this is close up, innit? Christ, the depth of field on that iPhone. Camera's actually pretty mad. Very conscious of the world's shittest haircut. I had a fucking bowl cut by accident down the road yesterday. But that tan is starting to come up. Let me sit here. Maybe I'll get a chair. One sec. That's way better. All about those thirds. Sorry. I'm so self conscious. I've got fucking front facing camera on. Right, there we go. I've got a terrible haircut. Very terrible haircut. What we talking about? Yeah, so Pool Party Social Club, which I've been speaking about for fucking months, which goes against all my fucking principles in life, speaking about someone not doing it. In short, it's happening. It's been, it's been renamed Midnight Social Club. It makes a lot more fucking sense. I'm so self conscious of Two Ears, bruv. That's why I always do this angle or the other angle even. Hold on, that's better. I can see the sunset there. Pretty cozy. Yeah. Midnight Social Club is actually happening now. Yeah. I mean the fucking idea, I think the copywriting on the website, I said it's online, a real life community for ambitious, creative people. But in other words, it's just fucking bringing together entrepreneurs because it's a lonely game. I think there obviously are events and things, but typically they're like really out of reach for like certain people, like five grand a ticket and they're full of nerds. I've been to some of them, not naming any of them. I guess the idea with this is just basically it started when I was in Marbella with a bunch of my mates and so many people were like, oh, I wish I could come to that. And I was like, oh, cool locations, cool people talking about cool shit. And broadly entrepreneurship. I guess D2C is kind of where, where it would start. But yeah, then I realized this demand for people actually meeting new people in the space and you know, there's so many people running sick businesses that are unknown and don't know other people because they're not big on social media or whatever, it's obviously bringing them together in a physical location, whether that's to start with a restaurant. Longer term, I want to do massive villas. Like, I have a vision where we get, we being whoever comes or Whoever's a member, 20,000 square foot villa in Bali for like a month. And I guess what people are paying for is the organization of it all, because it's just people always want to meet fucking New people doing shit. But no one particularly guys are so bad at it. No one wants to be the one to try and arrange something. So I'm trying to build a platform where you can just buy a ticket to a dinner, which we're doing now, long term, to a fucking two day retreat, Mastermind, south day, whatever the fuck you want to call it. And beyond that, even like, you know, one month, hustle house set up, whatever. I mean, I haven't looked into the logistics of that. But yeah, the idea really is just using my fucking platform to bring people together doing interesting shit. Entrepreneurs. Because I think the biggest problem in entrepreneurship. Wow, my two ears look massive. This isn't even the best side is not knowing other people doing it. And fortunately I've got a great network and the pod has definitely helped with that. But I think the most valuable part of the POD is the fact that almost everyone who watches it is either running a cool business or wants to run a cool business or has exited a business. I've had messages from really wealthy experienced guys in their 50s say they watch the pod, but I've also had plenty of messages from younger people that say they watch the pod and people my age in the middle, I guess. So obviously it's not the biggest audience, but it's mad. I got recognized three times yesterday in Bali and I've been here for a day. I'm like, fucking hell bro. I got 7,000 subscribers. Subscribers and it feels like KSI or some shit. But I think it's because it's such a niche. It is genuinely so niche. Like it's like 1% of people probably that do their own shit and it's a very powerful community. I think when you bring it, bring people together. So yeah, long story short, it's fucking happening. I kind of trial ran it for a non ticket event which is just a dinner with 25 people to see if anyone would come. I'd like 300 people wanted to come. We ended up only had 25 seats, so that was cool. Wasn't like properly organized then I did like a semi trial run I guess like three weeks ago, which Lucy, he runs the pod stuff for me and is very organized, arranged we did tickets for that. I mean it was literally like cost price. Just did tickets because I wanted to see if A, people would spend money on ticket rather than just rocking up and paying, which is a bit of a different transaction. But then B, you have to do tickets for something like this because you can't pre book a fucking private dinner. Then just hope People come. It's not going to work, especially when you start doing bigger scale stuff. There needs to be limited seats and know who's coming and who's not and obviously budget for it because it's not cheap to arrange any of this shit. So yeah, we did that and then we're doing the next one which is, I guess in my opinion like the first proper one. First proper dinner one sexy fish. Friday, Friday 5th of May, which is two and a half weeks time. We've already sold like 90% of the tickets. They sold in like the first 20, well, 36 hours, which was fucking cool. It's a more premium one because it's a much more fucking expensive event. It's a five course dinner with a bunch of drinks and shit in a private dining. In a really ridiculously fancy private dining room with sexy fish. So yeah, that'll be the first one where I've given a bit of notice for people to come. Planning on doing one in Marbella, then potentially trying out like a villa set up also in Marbella in summer sometime. Because that's kind of where this idea started was when I was in Marbella, which I made a YouTube vlog about like 10 months ago in the middle of June 2022. So yeah, it'd be sick to like bring it full circle and actually host a massive fucking event there. So yeah, it's happening. I'm gonna start doing them. The plan is to do something like once a month, maybe build some sort of online community as well. Whether that's a discord or something else, I don't really know because I don't want it to be. I don't want to build something and not be valuable. So I'm going to start with the events because they're the most enjoyable for everyone I think, because in person you can't be it. And yeah, I know there's plenty of these like communities and online, but I feel like a lot of them are just a bit scammy and spammy which is why I've been so hesitant to even put my own one on because I don't want to be, you know, labeled in that category like it's just a cash grab or whatever because it's absolutely not like not even making money on these events other than just literally covering cost. So yeah, it's happening. You can get a ticket. Well actually first, if you're interested in them broadly, go sign up to the newsletter which is in the link now because I'm trying to take that a bit more seriously. Got like three and a half thousand people on there now, I think, which is actually crazy. Yeah. And we'll start putting details on the website. We're gonna actually get a photographer and a videographer to the next event to show what it's all about. At the end of the day, it's just people fucking me and having a good time. But it's in a 6, 6 setup. It's all fucking arranged. You know, you buy the ticket and everything's covered. And, yeah, I'm just making shit that I want to do, really. And if other people want to do it, which they evidently do, then we got a great event because. Because loads of people come, exchange details, meet fucking network. But, yeah, go sign up to the newsletter. We're gonna do loads more of this stuff. It is literally, it was just an idea. Now it's an actual thing to some extent. I want it to become more of a thing. And also that there is a few tickets left for the Friday 5th of May. Yeah, it's gonna be sick. I'm looking very much forward to it. I'm literally coming back from Bali, like, two days before, so hopefully I'll be tanned and hopefully had a better haircut. Look at the first bowl on this. Don't. If you can actually see that I'm taking a risk by turning around. I paid this Don, like 15 quid. I wasn't hoping much, but I thought in Bali that was a decent rate. And he's fully rushed it. Don't know if you can actually see that I'm exposing myself here. But, yeah, terrible haircut. What we're saying on the angles as well. I'm so self conscious, like, which is my best side when I'm not filming at my desk. I hate two ears, man. This is two ears. I think this is my best side. But, yeah, go sign up to newsletter, Go get a ticket if you haven't already. And yeah, looking forward to doing plenty more of these. And yeah, Midnight Social Club, Pool Party. Social Club sounded cooler, but I just realized that there was kind of other brands, like Pool Suite, that sounds like I'm ripping them, which I kind of understand. And Pool Party Social Clubs, just too many brands going on. Keeping it under the umbrella of midnight. And yeah, go sign up to the newsletter, Go cop a ticket, ask me any questions, shoot me a DM if you want to come or something. And you've got any questions about it. I'm looking forward to turning this into a real fucking thing. Wow. Clarity on that is mad. But I'll cut to the Max catch you at the event. Hopefully soon. Subscribe to the POD as always. Add your fucking names to the newsletter if you're not on it already, which is an the link in bio. Get a ticket to the event and there be plenty more coming soon. Let's go. Cheers.
