Short transcript from a YouTube #shorts where the speaker describes building a consumer-focused psychedelics brand. The speaker emphasizes unconventional, colorful branding (prefers pink over typical muted packaging), frames the product as a legal alternative now with a long-term goal of becoming a large-scale consumer psychedelics business (aspirational revenue targets cited).
And then I was like, well I'm good at branding, I have a feel for that. Let's do something that no one else is doing, everyone's doing, you know, brown, white, gray, whatever. It is boring as f nilla packaging and branding. And I was like, right, I love pink. That kind of applies to this whole angle because I'm sort of pitching it like we want to sell you psychedelics but we can't yet. This is the next best thing, the legal alternative which is in my opinion obviously with the long term view to be a consumer psychedelics brand which is, you know, why I keep saying this could I honestly think could be a billion pound business or a 5 billion pound business, who knows, maybe even a 10 billion pound business. But we've got to get to 10 million first. But yeah, then I was like, I make the product for me.
