This content was created by Matthew Kelly. This content was uploaded by Matthew Kelly. This is a YouTube video titled "Selling Knitted Ties as a Side Hustle #shorts" created on June 16, 2023. It features a personal narrative about starting a side business selling knitted ties, using creative marketing strategies and building relationships with local businesses.
When I was 20, I was interested in like my suits. So I got like nice suits and stuff. So I bought these basically knitted tires off of ebay for like three quid. I designed these little logos that said BJM London on it. And I was. My mum was even helping me at the time, just ironing on the logos onto the back. Got like some fucking made up packaging from some DIY store, I think. And I was just started to basically because Shopify weren't even around then. So this was all just Twitter at the time. I was using Twitter to like DM people and shit. And then to the barristers, I was just taking them in and sending them to them. So I would sell them at like 12 pound each. I was buying for 3 pounds, 10 to 12 pound each. I didn't have a fucking clue about margins and shit. I built relationships with all the banks and there was lots of young guys working here on the cashiers and stuff. So naturally started to sell to them. Because I worked on Fleet Street, I used to walk into like the suit shops, the independent ones, not the massive ones, and be like, I think you should get a range of knitted tires in here. I had a couple of them lined up and they was like, yeah, how many can you fulfill? And I was just like blagging my way through it. People were noticing it, just small circles. One day, one of my barristers, it was really posh guy, he said to me, let me have a look at these tires. And he had a.
