Starbucks vs Brand: Save Money & Feel Better! #mattkelly #founder

21 Dec 2025 · 0 min

Watch on YouTube

0:26

A short conversational clip from a YouTube video in which Matthew Kelly and another speaker compare a coffee-related product to retail coffees (Starbucks, Costa) and to buying supplements. The speakers claim the product is much cheaper than typical café coffee ("about 20% of the price") and argue it can replace both coffee and supplements; they also note a positioning challenge because customers perceive it simply as "coffee" and therefore may resist a higher price point.

Questions this video answers

About 20% of the price ("significantly cheaper, like 20% of the price").

December 21, 2025.

Which is way cheaper than your Starbucks coffee. And it makes you feel better. So it's a win. Win.
Yeah. I think if you compare to people compared to, like, instant coffee, and yes, it's expensive, but then if you compare to any coffee you buy out ever, like Starbucks, Costa or whatever, it's significantly cheaper, like 20% of the price. And then also if you compare to buying loads of supplements and coffee, it is also cheaper, but compared to coffee alone, which is kind of the problem with positioning is coffee. Plus, it helps with, like, I understand what it is and when to take it, but it doesn't help with, like, oh, why would I pay this much for a coffee? Do you know what I mean?