A short reflective clip from Matthew Kelly discussing the tension between strategic planning and action. He suggests 'strategy' can be procrastination, describes working weekends to address brand drift, plans to present a brand reset to his team, and expects implementation "probably in 2026."
2026.
So yeah, it's just kind of a big reflection. Like you think you're gonna have loads of time back to do all like the strategy and brand and like vision stuff and I fucking should do some of that. Some of it's complete fluff by the way, but I often think strategy is another word for procrastination. But it's also true. Coming back to my previous video, like brand drift and so on, had I spent more time on this, which I'm now trying to do at the weekends and like last night, Friday night I spent loads of time or a few hours at least basically trying to draw a line under where we've got to on like the brand drift and trying to reset it, which I'm going to present back to the team next week and maybe it lands, maybe it doesn't be the way I think we need to do it. So we probably will in 2026.
