Why I've Stopped The Podcast & How To Find ££ Investors - Q&A - Documenting the journey - Episode 19

Right then episode 19 of Documenting the Journey mixed it up. I literally tweeted almost exactly an hour ago. I've just got back from the gym when I tweeted this. I'm sweating my ass off. I put a hat on. I always wear a hat right now because I haven't been getting enough haircuts and my hair looks like shit. And hats. Just easy. And, yeah, I'm gonna dive into this and thought I'd mix it up for once and do a Q and A. We had about 30 or 30, maybe not 30. Like 20 questions in an hour. I'm not that influential to get like hundreds yet. I thought I'd actually answer questions for once instead of just rambling, which is what I normally do. So I'm gonna try and go through all of them. Don't know if I should, like, pick the best ones. If I literally go through all of them, some of them are quite fucking weird. All right, fine. We'll dive into them. Question number one. I don't know if I'm good about editing, like, fancy clips of the actual questions. Question number one, how to deal with huge stress when 15 things are happening at once. This is Connor Trains asked this question. I don't fucking deal with it very well, is the answer. To be honest, I think I have always been. I've probably become, like, bipolar from E. Comm, from E Commerce, from being an entrepreneur. I've experienced. I feel like there's not many ups and downs I haven't experienced now. They're obviously just different or lower or higher. Like every kind of E. Com Trenches problem that everyone goes through, I feel like I've experienced to some extent there'll always be more things. I mean, particularly in 2020 and the start of 2021, I feel like I experienced a level of stress that 99.9% of people hopefully will never have to deal with. So I definitely. My threshold got raised. But, yeah, I think everyone get stressed. For me, I think the things I do consistently, that even when I'm in a rut, which I feel like I am now a bit, is running, training and running, particularly for me in the past few months, that's like a. That isn't. I'm very good at doing that even when I don't fucking feel like doing it. Like, I've never, ever let work get in the way of training because, like, that's a. That's an absolute must. So the elements of routine and as well, I get to the sauna downstairs, like, every day. Fortunately enough, I live in A place that has a sauna and steam room and pool literally below the flat. So just get in the lift, go down with Jack sometimes in the lift in our towels and. And it's like a glass lift, so probably looks very sus. But yeah, I think that helps me personally. But honestly, I'm not. I'm not the best person to ask because I still get pretty stressed. But maybe being stressed is. Yeah, I don't know. Maybe that's just part of the game for everyone. Another question. Fucks sake. I feel like loads of them start to come in now. Yeah, they are. Someone's just tweeting more but he's too late. What's the next question? I don't know. I'm doing these in order or not when starting out. How do you balance making money in any way? In any way you have to. And any way you have to versus building the brands you want to build. Go watch the podcast for more in depth answers on this shit. But I know what you're saying and I think the answer is you don't balance it. When you're very much getting started, what you do has to be absolutely driven by I just need to make some money. And that's what I did. I got into dropshipping. I had a clothing brand when I was like 18 that didn't know what the fuck I was doing and I realized that that wasn't going anywhere. And then I discovered Facebook ads and drop shipping in like 2016. Drop shipping. Ripped jeans at the time and made a bit money doing that and then went on to a bunch of other stuff. But I haven't been in the dropshipping game since the end of 2018. So it's been a long time. Yeah. Focused on building brands since then. But I'd made money and I had a bit of experience before. So I think the short answer is you can't balance it, really. You have to focus on getting some bread initially and then you can maybe focus on stuff that's a bit more long term or like more creatively inspiring and shit. But yeah, that's how I started. That's how everyone has to start, I think. What are the main things to focus on as an Ecom founder that have the biggest impact on revenue? I mean, I feel that's a very broad question, but it's a valid question. It's a good question. And it's a question I ask myself a lot of time. And ultimately at this stage, it's probably quite a good example. You know, I'm five months into scaling a D2C brand from scratch. And I think at the start there's a lot more things you focus on. Like, you know, you want to get the product right, you want to get the website right, you want the messaging to be right. And then when you get the proof of concept and you know, things are working, I think what you have to focus on is simply getting more customers. Well, I guess you've said how do you get the biggest impact on revenue, but the biggest impact on that I think is driving more people to the website and ultimately ads. So honestly, for me, yeah, it's how can we spend more on ads profitably or at least break even plus, do you know what I mean? So the biggest actual thing I've been working on the past few months is yeah, what are the things that allow us to spend more on ads? All right, so like fundamentally and you know, the few things that are do have an impact on that are ad creative. Massively so didn't have a system property built out for that. It was all right, but I massively revamped that. Obviously conversion rate on website makes a big difference. There's no point just spending more and more and more on ads. You need to actually get on return on ads. You can spend more. So obviously conversion rate affects that and then you know, going on to different channels. So like TikTok ads weren't working that well. It's working better now. So that's a broad answer for. Yeah for me. How can we spend more on ads and get a good return? Because that is ultimately how you scale a DTC business, Particularly in the start when you're like one channel fundamentally on Shopify. I want to save some of the more in depth questions and go through some of the slightly quicker ones first. Fucking hell. This don's asking bear questions. I'm gonna go through his his questions. Com. God1 fucking ask me questions right now as I'm recording this. This is too many questions, fella. I'm gonna have to charge you for this consulting. Right? I'm gonna run through these guys questions. It's one of these anonymous accounts as a picture of a blue porsche with like one follower, comgold1. The first question is kind of funny. Would you drop your full dropshipping strategy for everyone? Mainly ad structure stores, blah blah blah. There's loads of BS in the space as you know, bro, I've not been in dropshipping since like the end of 2018. I literally feel unqualified to even comment on like dropshipping shit. It's kind of funny though. Cause he's asking like my store setup and like winning products. Honestly, I. Yeah, I'm not qualified to comment on that anymore. The game's completely changed. I used to run a load of shit and I had a system at the time, but I couldn't even tell you how I was doing it. Like it was very scrappy. I ran all the ads myself. I had like five basically. Definitely better people to answer that question. One of your other questions. Do you believe it's hard for D2C brands these days to be profitable on first purchase, CAC less than landed cogs and paid social? Yeah, I do think it's hard for a brand to be profitable on first purchase. My brand is not profitable on first purchase yet. I think it's really fucking hard. You know, the main things that affect that are obviously cac, product margin and your aov. I think most brands will fucking struggle to do that. And if they can't do that, they'll probably struggle to survive in general if they haven't got decent amount of funding behind them or like a proper strategy and experience to deal with that, you know, whether it be in a subscription brand or whatever. So yeah, I do. What's in Going through loads of these questions. Same guy at the minute, but treat them as different questions. What's a good conversion rate for DTC brands? Is there a way to predict this based on an industry? I think that's so fucking broad. My take on conversion rate, and this might be like a really bad take or whatever, but. And I'll tell you why I'm saying this is conversion rate to me only matters when the only thing is relevant to conversion rate, in my opinion is is yours going up when the other factors are staying the same? The reason I say that is, you know, as a rule of thumb to quickly answer the question, probably about 2%, but there's so many fucking factors. Neon beach had a 0.3% conversion rate in 2020 and it did over £9 million in 2020 in revenue, like profitably until things went wrong. So my point is like, yeah, the conversion rate was super low, but the strategy was like viral ads that went to a massive audience, you know, and, and, and, and the CPMs of those ads worked so that a 0.3% conversion rate with a 300 pound AAV worked. So I wasn't bothered that it wasn't 2%. It didn't matter because the numbers and the unit economics worked at a 0.3% conversion rate. And I wasn't that bothered about traffic quality because I wanted the ads to be viral because that was part of the reason it worked. Like people would comment, comment their friends, comment their friends, apps on the, on the fucking ads and shit. So yeah, I don't think you can really say what a good one in general is. If you were starting a brand from scratch, what would you do to start spending a thousand pound per day on paid media and being profitable? What does that look like on the time frame? No initial pat, no initial financial backing, by the way, starting from literally an idea and 2K. I mean, fucking hell. I think firstly that's very hard to do. Second, if you are going to do that, you should definitely be drop shipping, obviously, especially if you're starting with 1 or 2k and it's impossible not to be drop shipping. And if I was doing that right now, yeah, I'd make a general store. I would test a fuckload of different products and a fuckload of ads and I'd probably do it. A mix between Instagram and TikTok ads, broadly speaking. The specifics of how to do that with dropshipping right now, probably go and watch someone on YouTube that will probably tell you everything in detail for free. But that is genuinely how I do it. Next question. How are you getting 100% attribution post iOS 14? Blah, blah, blah, what's the secret? Firstly, I don't think anyone's getting 100% attribution. Secondly though, the agency I work with, who I've plugged many times, probably too many times because I'd rather they focus on my account rather than new clients, we use something called Elevar, which is like, I don't even know. To be honest. I haven't done my own media buying for well over like a year and a bit nearly two years. I used to spend millions on ads myself, but I haven't done it myself for years, so I'm honestly not qualified. But yeah, we use Elevar, which is like some fancy tracking software thing basically, so apparently that helps. But like, honestly I don't even look in ad accounts anymore. Like I'm very much out of that. I just trust the agency to do it. There's loads more questions coming in as I'm recording this. It's the same fucking guy asking all these questions. Com God one, you need to let other people have some questions. I don't even know what half the shit is asking. What's a realistic NPM oh net product margin? Yeah, okay, that's a good question. What's the Realistic net profit margin for a DTC brand Lean start on at scale. Yeah, good question. Because I think there's so much bullshit that goes around about gurus and stuff, you know, preaching like 40% net margins. And granted Hero Cosmetics just sold like 600 mil doing 4% margins. I think the general rule of thumb, and this is in my experience and many brand owners that I know that are doing numbers experience and these are real businesses that, you know, actually have a team, they're paying taxes, etc. Which trust me, a lot of people on Twitter don't even account for. I would say 10% as a general rule of thumb that I've always shot for that. You know, a higher scale is harder. So I think you can do more than that. A lower scale. But say you want to say you get into a million a month revenue or just call it 10 million a year run rate, you know, 10% net profit margin would be a million pound a year, which obviously a million pound EBITDA is very fucking good and very, very, very hard to actually do, by the way. But yeah, that is probably what I'd say. It's certainly what I aim for in terms of like it's what I used to aim for. It's a little bit, a little different now I'm with a subscription business. But Yeah, I think 10% is a good rule of thumb. More questions? How did you build your website? You said it did it all yourself and looks great. I did it myself previously. I had a lot of updates recently that I didn't do myself. I worked with we Convert agency. I think I mentioned them before. Guy called Amar, Amar Mellies on Twitter, if you know him. Yeah, his, his agency did, did a lot, a lot of the recent changes, but previous to that. Yeah, just did it on Shopify and used a really cheap developer to like make my design, my design tweaks and so on. So yeah, that's how I did it. Next question. How do you keep tabs on everything going on? I use Google Drive and I'm not the most organized person generally speaking, but I'm pretty organized with that. Everything I do is Google, like Google Calendar, Google, you know, G Suite for like emails and shit and Google Drive. So I'm pretty structured with all that stuff. To be fair, I generally split things into five different categories. Being product brand is the first one, probably the biggest one. Marketing, logistics, customer service and admin. That's in my head how I split a D2C business in like main categories, if that makes sense to anyone. How do you deal with the hate that comes with this industry. This is at wifi degenerate. I'm not really sure what he means by this industry. If you mean E commerce, then I don't know what you mean by. Hey. I think. I think what he's referring to, and I could be wrong, is like the Twitter sphere of like, dropshippers and shit and people stealing each other's stuff and ripping each other off and calling each other out. That's not an industry, that's just a bubble on Twitter, in my opinion, if that's what you're referring to. But generally speaking, how do you deal with hate in anything? And whether that be people ripping your products, hating on you, etc. Which I've certainly experienced, I think the answer is just fucking winners. Focus on winning and lose this. Focus on winners. So anyone that's preaching hate on the Internet in any form ever is a loser. So I think that's probably the best way to answer that is, yeah, just fucking focus on your shit and don't hate on anyone because it's not a nice thing to do and doesn't add any value to the world in any way and says more about you than it ever says about anyone else that you're hating on. So that's how I'd answer that. That's quite a good question. What's the end goal for space goods? And then also what's the end goal for you? Well, I kind of like wrote my life mission PDF the other week or something, which is very grandiose version of this answer. But I suppose, yeah, what's the end goal for space goods? I mean, I would like to just make a lot of money, personally. I mean, like, I guess that is the first goal from a startup, ultimately, and it certainly is for me, because I think once you've made a lot of money, and I think when I say a lot of money, like, realistically, I think that that number is 10 million plus personally, net of tax and beyond. But I think that's the minimum number, which, by the way, is like. It's like really fucking hard to do because I think a lot of people talk about numbers like that. People talk about 100 million as if it's 100 grand. It's like, show me one person, you know, that's made 100 million quid. You know, I mean, like, it's actually made 100 million. I know guys that have made serious numbers, like, close to that. But yeah, it's. And, you know, 10 million plus, quite a few of them. I haven't made 10 million plus. I would like to make 10 million plus by 30, I think. So I guess that is an element at the end goal kind of as a minimum which a lot of people might almost say that that's like not enough. But those people probably also haven't, haven't maybe experienced the ups and downs of like getting close to that number at a younger age and then having elements of it fucking swiped away because of, you know, I'm referring to Neon beach here by the way. And Yeah, I think 10 mil is enough. Beyond that I'd love to make 100 mil, of course, everyone would. But I think 10 mil is the number that it gets interesting and like you are properly, properly legitimately set for life if you invest it well and so on. So yeah, I guess that's one goal that's like the baseline goal. But of course I do genuinely think having an impact and being able to create cool shit in an industry, you know, long after you've made enough money to never think about that again is important. So like the goal after that is I could see myself working less in the trenches but like leading maybe the change in like the psychedelics industry, which is what, you know, long term, that's what I want spaces to be about. I want to be consumer psychedelics brand. But obviously I can't be that legally yet and I still need to be a very good viable business if that was never to happen. But I would like to somehow be involved in that because I think I have a natural passion for that area and I think, I think my story and things I've struggled with myself privately and so on lend itself to that being pretty important to me. So yeah, more on that in another video, maybe on specifics what I mean by that. But yeah, I think that's kind of the goal is that minimum financial number and beyond that to have an impact in an industry. And I guess the end goal for me, health, wealth, love and happiness. I think, you know, I want to have a beautiful family and have a interesting life but day by day and you know, I think goals change over time. Certainly as I've got older they've got probably less materialistic and more, more about longevity and like people and experiences and happiness as maybe trivial as that sounds. But yeah, I think that's probably the same for a lot of people. So yeah, that's a rough answer on that. Next question, have you dropped Pool Party Social Club? I haven't dropped it. I've just become way too fucking busy and realized that Christ. It's very hard to try and do three different things at once, like pod, PPSC and brand. So I'm actually thinking I'll probably end up incorporating it into the brand more, into Space Goods, because then. Then I feel like I can justify working on it more. Whereas right now it's just like an idea and it is a legitimate idea and I have lots of ideas, but I'm also conscious of the fact that I've had lots of ideas in the past and not focused on one thing enough, which is the brand that's the main thing. So I'll do. Definitely do something with it. I probably have been a bit hypocritical by announcing kind of elements of that and then not even following through because I'm. I don't like doing that, talking about something, they're not actually doing it. So, yeah, more on that soon, for sure. This is a cool question. What made you think the idea of Space Goods? I mean, again, I've kind of answered this at length in some of the pods, but also part of that question was, can you expand on the design process a bit? The branding is insane. All right, I'll answer that part of the question. Yeah. To be fair. Thank you very much. I do think the branding is good. I think it's unique, I think it's solid. I think it fits what I'm trying to do with it. I think it's my best creation, I guess, like, aesthetically and the whole vibe of it, I'm pretty happy with how it came out. The process. Design process. Yeah. Honestly, like, it's. I kind of. I put a post on sort of about this on my Instagram back in, like, April or something, when I showed like, a literal, like, brainstorming document to a finished product. I suppose it's kind of like brainstorming document, then I'll come up with the logo, which is literally like me playing around with shapes for like, fucking six hours and then seeing some of the clicks and then it clicks and I'm like, wow, this is it. Color schemes, all that. I cover all this shit in my econ course, if anyone's fucking interested, which I don't really speak about anymore, but it is pretty good shit. And, yeah, like, it's just like brainstorming and playing around with a load of shit. But I'm naturally a good designer. Like, I've never had to outsource that element of it, like the branding, logo, the visual aspect stuff. So, yeah, I don't know, it feels very natural to me. So I probably can't even explain how I do it. It just feels like the alchemy of creating something, like, visually. And that's probably the part I kind of liked most about launching the brand. Not just visually, but like the whole vibe around the brand, like creating that atmosphere almost for what the brand is about. And like the whole fucking 80s film and shit. I love that shit. So, yeah, that's really bad. Answers that question. I'm gonna try not to ramble because I'm not being clear enough on it. All right, this cool one. What topical one talking point thinking of lately, because I've mentioned this in other episodes. Is it worth the stress and mental stress of building a brand or business versus getting a high paying nine to five, six figures plus in brackets, nine to five. You turn up, do your tasks and leave no stock, employees, risks, blah, blah, blah. Yeah. Saying, is it worth it? I mean, I feel like I've confused some people with some of the stuff I've spoken about, about stress. I would rather jump off a cliff than ever. And I don't mean this because I'm not saying I disrespect anyone has a fucking job. It's just not for me. I've never done it. I've always absolutely wanted to, like, live and die by the sword almost, if that's even the correct saying. Like. And what I mean by that is I've never, Since I was 10 years old, I knew I wanted to do my own thing, and I've always done my own thing and I've continued doing my own thing even when it's gone well and badly and in between. So for me, you couldn't pay me 10 million pound a year to sit in a cubicle. I mean, maybe you fucking could for a year, to be fair. But in principle, it's not about the money in that respect. It's honestly more about the alchemy of entrepreneurship. The. Which a lot of people might say is bullshit, but it's about knowing that you're creating something, knowing it's yours. And yeah, there's a lot, a lot more stress. And certainly on paper, there's a lot of things I'm envious of people that have more normal jobs of. I'm envious of elements of their lives and how it maybe is a lot less stressful and, you know, you can turn off when you go home, but it's just not for me. And I think if you're a real entrepreneur, not that's any better or worse than someone that isn't. But you have to Know yourself and if you are genuinely an entrepreneur I think you'll completely relate to what I'm saying and I just couldn't do anything else. So yeah, for me it's not even a question. Fucking. There's quite a lot of new questions coming in. This is quite a good one. I feel like I will. How long have I been going oh shit, 23 minutes. I'll do this as the last question for now because it's quite an in depth one from Lewis Thompson. Would you be able to give some info about the investments you've had into the brand? I'm in the process of starting a brand and thinking about taking on investment to help with initial growth, advantages, disadvantages would be nice to hear and how they're involved, etc. Right fucking know. I could go on about this process for a long time. I will try and make it concise and factual. So I think to start with for context, I had never had investment ever prior to Space Goods and I bootstrapped everything from literally like 50 quid to you know, including the drop shipping days, I've done well over 20 million quid in revenue. Like more actually. They're probably like 25 over like four years. Yeah and then. And I always owned the whole thing and never felt like I had that much of a formal business structure which certainly in 2020 at the scale everything was at. I in hindsight think that's what would have maybe prevented things going as wrong as they did was if I'd had backing from more experienced people. So then going into Space Goods first point on that is wasn't about the money entirely and what I mean by that is I could have funded it myself. It wasn't like oh I need to get money off other people to start the business because that wasn't the case. But it was a conscious decision of alright, firstly I've got a great network, I've built this network up over the years. Secondly, I've got experience from other brands and I've realized that what was missing was sharing the responsibility and having experienced people on side and also ultimately it made sense for me because it felt like a win win. So I'm trying not to ramble because there's so many thoughts going through my head around on this and how to answer that question. So for me. So again to give some context and my situation terms of raising money, it's very different to probably most people, particularly if you're starting out in something new. I think it'd be very, very, very fucking hard to go out and raise money to any level, particularly to the level I did, which is quite a lot, I guess, especially for like pre revenue econ brand. Like I had a great network which is something I built up consciously. It's not like I was fucking born with. It wasn't family or anything. They invest in my business. Like my family don't have any fucking money to invest in the business, certainly my parents. So I'd built up a great network, that's the first point. So I had access to a lot of people that could invest or could intro me to people and so on. Secondly, I'd proven myself over the years prior. So like people knew that I wasn't retarded and I was capable and I'd done stuff. And then thirdly, I think the market and my idea, I guess my pitch was good because it was what I believe, you know, like right product, right time sort of thing. And again that was based on the fact that I had the experience of other stuff to have a good gauge on what I think would work next. So yeah, I think most people would find it a lot harder to go out and raise money if they were doing that. But of course everyone's situation is different. So that having said that, the actual process of raising money there's. I'm not a fucking expert on this. So you know, I've become a lot more clued up of course, but I'm not not claim to be an expert. So this is just my experience. There's two types of investments basically. I mean the two types of people, people or funds that can invest. So you've got angel investors, which is basically just high net worth individuals, not even necessarily super high net worth, but you know, just individuals that invest their own money. And then you've got funds, private equity funds, venture capital funds, essentially the same thing which is, you know, a big fund of other people's money. It's deployed into, into businesses generally a larger scale and there's usually a lot more red tape and strings attached and it's a lot longer process. So I didn't want to go down that route yet. I didn't think I needed to. I've now got I think 11 angel investors in the business raised just shy of half a million quid. And yeah, I think it was pretty simple really. I did that over two rounds. One in January, right at the start before launch. Then another smaller one but higher valuation to get a few other people that wanted to get involved in the business three months after launching. So yeah, that was all done over the past few months. And I mean, for me, I really, I guess the only the advantages for me, and again, I consciously thought about this was firstly the accountability. I wanted the accountability of other people having a slice of the business and me not being able to potentially get another idea like I'd done in the past and just be like, chop and change, start something new. Not that I think I would have done that as much with this, but I wanted the accountability. That's the first thing. Secondly, like, at the end of the day, it feels like a win, win, win for me because, you know, I have people that. And I'm very fortunate to have some super successful, super experienced angel investors alongside a few other ones that are slightly less experienced, that are literally my mates, many of which I've named before, and they all ultimately add something and bring something to the table. So that's great. And I guess beyond that as well, like kind of in the roadmap to the sort of business I want to build. Getting some initial fundraising under the belt, particularly at the start with angels, will definitely make raising much larger amounts of money, say like millions from a fund in a year, 18 months, 2 years time easier because, you know, I've got a track record of certain people that have invested. You know, it's all already happened, I've been through that process, so I've already got a cap table that looks a certain way, etc, etc. So that was something else I wanted to bear in mind because I want to go down the route of, you know, potentially doing a deal in a few years time with major venture capitalists raising like 20 million quid and fucking taking this to like, you know, the next level, if that's what I choose to do and if that makes sense. So that was another thing in terms of how they're involved. Like most of them aren't that involved at all. Like, I have a group chat where I send a monthly update and I don't have to do that, I just choose to do that. I think that's the right thing to do to keep myself accountable, keep everyone transparently in the loop, which I would want if I was investing. And yeah, some of them I have, I have a weekly call with one of them is kind of like, I guess, my mentor in a way. And then I have a monthly call with a few others and we just go through what's going on and it keeps the pressure on me. They can input, they can have value and yeah, it's good. And ultimately, yeah, I don't really see any downsides other than, I guess technically I don't own 100% of the business, but I still own over three quarters of the business. So yeah, that was probably a long answer to that question and I really feel like I could go on forever about the whole investment thing and so on. But yeah, hopefully that answers the question. This was a long episode actually, like fucking out over half an hour. I had way more questions that I'm not gonna answer because this would just become like a full podcast episode. But yeah, hopefully that was interesting. Just on the pod in general then if you've watched this fucking far. I have not felt like myself, to be honest, in like the past month. I don't know what's happened. I want to say not like myself, I just feel like I've not speech your mind but I feel like I'd have lost my confidence in terms of like doing podcasts and shit. I don't know, like I like the trenches are making me evil or some shit. I don't know. I said to one of my mates, I feel like I just like lost my personality a bit, which maybe doesn't seem the case on this video or whatever. But like, don't know, partly that I think maybe in my head I've just like stressed myself out thinking off I'm doing the pod, I'm not working on the business and I do feel quite stressed right now about the business because there has been a lot of challenges as there always will be, many of which I probably haven't mentioned on the YouTube as well. And yeah, I've kind of gotten this dilemma. I started like season two of like, oh, I enjoy doing it, I want to do it as well as the business. I can do both things of course, but then I keep defaulting back to fuck. Like it's a lot of work and then stuff like this gets more views and engagement than a two hour pod that took four hours to fucking film and edit and so on. Do you know what I mean? And like obviously paying people to edit and so on and then these get more views. So yeah, there's a few things that just throw me off with that and I would. Part of me really wants to do it and make it fucking massive and the other part of me wants to like delete the channel and never show my face on the Internet again. That's just the truth. And it depends probably what time of day you ask me and what's going on in the business because probably like a lot of entrepreneurs and founders, I feel like my personality and self esteem is quite literally defined by how well the day has gone. Like, not even just the week or month how well the fucking day has gone. And that's just how it is. And again, in the interest of being transparent, yeah, I guess some shit's been stressing me out, and it, like, throws me off. The desire to get deep into a pod and spend two hours speaking to someone about their story when I feel like I've got my own problems to fix. So that's honestly just what's been going on. But I'm definitely gonna do a few more. I know there's some highly requested episodes, just certain people, and then definitely coming soon, but, yeah, I think I need to get my creative mojo back because I honestly feel like I've lost it a little bit, which is probably very normal. And no one speaks about that shit that much, but I'm speaking about it because it's how I feel. But, yeah, hopefully that episode was interesting. Didn't really speak about the brand that much. Still a lot going on. Of course. Yeah. Interested in doing a Q and A? Maybe we'll do another one next week or. Let me know what you want to see. And see you in the next episode. Cheers for watching. Peace.