December Domination

29 Dec 2025 · 49 min
48:34

A recorded coaching session by Matt Dart titled “December Domination” focused on tactics personal trainers can use to convert and retain clients during December. Matt argues December is quieter but rich with opportunity because most trainers coast; he presents an objection-handling framework (Acknowledge → Isolate → Educate → Overcome) and two concrete promotional offers to convert prospects now: (1) “Start now, pay later” — train for free in December and commit to a 12-week program starting in January with a four-week deposit to lock the start date; (2) “50% off December” — half-price training for December with normal pricing resuming in January. The session includes multiple live role-plays (volunteers: Lee, Amy, Raewyn, Anthony, Perry) practicing responses to money/time objections and brief operational notes (use payment links/Stripe free-trial settings to implement offers).

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