Matt Dart says clients leave not because results are bad, but because they can't see them. His team built a KPI tracker that shows each client exactly how much revenue the program generates. Making the value visible keeps clients around.
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Clients don't leave because the results are bad. They leave because no one showed them the results. Now the lesson here was the numbers were actually fine, but they didn't actually realize how good they were actually doing because no one was actually tracking the results. So what we do in my business, we actually built a KPI tracker so we could track all the clients' details and their numbers so we knew exactly where they were at in their business. And they could also see exactly how much more money they made from being in our program. So it was actually easy for them to stay because they could see the value that they got and the tangible return on investment. If you comment the word KPI, I'll send you the tracker that we Peace.