Slow lead replies cost you sales. The fastest business usually wins. Full episode in my channel!

28 Sept 2026 · 1 min

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In this segment Matt Dart highlights the most common and easily fixable mistake that service‑based businesses make: responding to leads too slowly. He explains that professionals who spend their day on the job – electricians, personal trainers, gym owners, bookkeepers, etc. – often fail to get back to inbound leads within about five minutes, especially when those leads come from paid advertising. Because platforms like Meta immediately start showing the prospect competing ads, the business that replies first captures the prospect’s attention and wins the sale. Consequently, any delay beyond a few minutes wastes ad spend and costs sales.

Chapters

Number 1, which is probably the, the easiest one to fix, and everyone just doesn't fix this for some reason, is the slow lead response. So prime example, you're on the tools all day, whether you're electrician, whether you're a PT, gym owner, whatever it is, you know, bookkeeper, whatever it is. If you're on the tools all day, you don't contact leads back within 5 minutes, you literally are throwing money away, especially if you're doing paid advertising. Because what happens is when people do paid advertising, as soon as someone clicks on that ad, Meta goes, okay, cool, this person's interested in this. They're gonna bombard them with competitors of yours, and the person who gets back to them the fastest pretty much wins every single time.