It pays to have a specialization! #PickALane

20 Oct 2024

Watch on YouTube

YouTube conversation advising professionals (illustrated with personal-training anecdotes) to choose a specialization (“pick a lane”) and go deep rather than trying to help everyone. The speaker describes early career confusion and gives a concrete example: at one gym of five trainers, four had specialties and attracted clients while the one without a specialty was overlooked.

A lane you know pick something that that you kind of want to specialize in and go deep in that like.
I got caught up just trying to help everyone at the start like it's, it's a bit unmotivating sometimes when you you're not really you know it's not really connected to your purpose or anything on what you actually.
Want so the, the first gym I work at like there were about five different personal trainers there about four of them had a specialty and one didn't and that fifth person was always the the quietest because there was kind of no reason for someone to see him so anyone that wanted to put on muscle goes to that person Anyone that wanted to do boxing goes to that person Anyone that you know was a basically like was interested in female specific training would go to that person Anyone that had once run a marathon or whatever go to that and like there's just no reason for you to see that person. There's.